The Marketplace for Custom Designed Wedding Jewelry

Family

Friends

VC

Welcome Investors

What is Custom Ice?

How it Works

Customer Benefits

Unique Designs

Craftsmanship

Reasonable Lead Time

Market Needs

$9 Billion Spent by Brides and Grooms

Average ring cost $4,435

Market Trends

Market SegmentAge Range 25 - 35Busy, appreciate convenienceInternet SavvyOnline shoppersPeople Planning to Marry

Services Offered

Market Strategy

Jewelry Buyers to CustomIce.com

Product Line Considerations

Customize, Price, Convenience

Variety of Jewelers

Advantage: Meets Customer Needs

Distribution

Jewelers

Customer Protection

Research RequirementsIndustry and Trends

Demographics

Target Market & Product Offering

Competition

Target Audience

Pricing Plans

Communication Channels

Personal

Non Personal

Communications Media MixAdvertising

Sales and Promotions

Public Relations

Direct Marketing

Retention PlansRetention starts the day Customers receive their ordered jewelry.

Collect information about our customer.Promotion Offers for returning customers.Reminder ServicesGrow with our customers and families

Issue/Risk Analysis

Drop in Marriage Rate

Online Security and Policy Issues

Lack of Operating History

Qualitative

Quantitative

Feedback

Measurements

Strengths

Weaknesses

Opportunities

Threats

SWOT

The Marketplace for Custom Designed Wedding Jewelry

SWOT