Marketing Madness at Marketing Madness at Superbowl XLVSuperbowl XLV

Marketing Madness at Marketing Madness at Superbowl XLVSuperbowl XLV

New Logo!• Iconic Lombardi Trophy• Platform with Roman numerals• Regional element incorporating the city and stadium

Start Your Engines!Start Your Engines!Start Your Engines!Start Your Engines!

In what is being called the "Auto Bowl," a record

eight automakers have purchased airtime in

Super Bowl 46. The car companies' 20 spots

represent nearly one-third of the game's total ads.

In what is being called the "Auto Bowl," a record

eight automakers have purchased airtime in

Super Bowl 46. The car companies' 20 spots

represent nearly one-third of the game's total ads.

Cola Wars Return Cola Wars Return Cola Wars Return Cola Wars Return

Pepsi and Coca-Cola are both back in the Super Bowl after Pepsi sat out the game in 2010.

Rookies of the Year!Rookies of the Year!Rookies of the Year!Rookies of the Year!

First time Super Bowl advertisers Pizza Hut and Best Buy look to make a big splash in their big game debuts.

Super Bowl TriviaSuper Bowl TriviaSuper Bowl TriviaSuper Bowl Trivia

Cost of a 30-second spot Cost of a 30-second spot in this year’s game?in this year’s game?

Cost of a 30-second spot Cost of a 30-second spot in this year’s game?in this year’s game?

$3 million

Number of 30-second Number of 30-second spots Fox sold for the spots Fox sold for the

2011 game2011 game

Number of 30-second Number of 30-second spots Fox sold for the spots Fox sold for the

2011 game2011 game

63

Number of viewers Number of viewers worldwide as estimated by worldwide as estimated by

the NFLthe NFL

Number of viewers Number of viewers worldwide as estimated by worldwide as estimated by

the NFLthe NFL

1 Billion

Number of media credentials Number of media credentials (press pass) issued(press pass) issued

Number of media credentials Number of media credentials (press pass) issued(press pass) issued

4,500

The average Super Bowl attendee The average Super Bowl attendee will spend how many nights in a will spend how many nights in a

hotel?hotel?

The average Super Bowl attendee The average Super Bowl attendee will spend how many nights in a will spend how many nights in a

hotel?hotel?

4

The game is broad cast in how The game is broad cast in how many countries & in how many many countries & in how many

languages?languages?

The game is broad cast in how The game is broad cast in how many countries & in how many many countries & in how many

languages?languages?

232 Countries

34 Languages

How many visitors are estimated to be How many visitors are estimated to be in the North Texas region during the in the North Texas region during the

weekend?weekend?

How many visitors are estimated to be How many visitors are estimated to be in the North Texas region during the in the North Texas region during the

weekend?weekend?

Between $150,00

0 & $200,00

0

What percentage of What percentage of attendees are from another attendees are from another

state?state?

What percentage of What percentage of attendees are from another attendees are from another

state?state?

85%

What percentage will What percentage will arrive by plane?arrive by plane?

What percentage will What percentage will arrive by plane?arrive by plane?

70 to 90%

Economic Impact of the Super BowlEconomic Impact of the Super Bowl

Economists disagree but it is estimated that the 2007 Super Bowl in Miami created $400 million and $500 million in Arizona in 2008.

It is estimated at approximately $600 million for Texas.

1.Watch at least ½ hour of the Superbowl (live or taped).

2.Complete the “Favorite Ad Reflection Activity” (online).

3.Be prepared to discuss your opinions with the class on Monday.

4.Enjoy Superbowl Sunday!!