marketing made easy through mobile in 2014 and beyond
Post on 13-Sep-2014
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This presentation gives an overview of The Mobile Marketing Industry. It explains the reason why any business nowadays has to be mobile. The presentation goes through various Mobile Marketing Strategies. It also helps you decide between Mobile Website or Mobile Apps for your marketing efforts. The presentation finally elaborates more on several applications of Mobile Marketing (QR Code, SMS, NFC, Social Media)TRANSCRIPT
Mobile Marketing Presentation February 24rd,2014
SMART AND MOBILE
Agenda
About Smart And Mobile
Why Mobile?
Mobile Strategy
Premium Mobile Websites
Sample Applications
QR Codes
Text Messaging
About SMART AND MOBILE
Smart And Mobile is a full-service mobile marketing agency specializing in
innovative and engaging mobile communication programs, promotions and
campaigns.
Mobile Web Apps
QR Codes
Mobile Location Analytics
Text Message Marketing
Social Media Management
Mobile SEO & Mobile Advertising
The Mobile Revolution
More then a third of U.S. Adults own a smart phone.
95% of smartphone owners search locally
Customer attention span is only 7 sec. long
MOBILE WEB
34% of Americans access
the web on their
mobile device.
TRIPLE DIGIT GROWTH
rate in usage.
(eMarketer)
(Quantcast)
Mobile Engagement is on the Rise
Mobile Coupons are Booming
MOBILE COUPONS
Greater than
10x user growth
in 2010 with triple
digit increases in
2011 & 2012 in
North America. (Yankee Group)
37% 55% 44% 18-24 YR OLDS 18-24 YR OLDS MOBILE USERS
checked their
mobile in the last
five minutes.
checked their
mobile in the last
fifteen minutes.
checked their
mobile in the last
thirty minutes.
Source: InsightExpress
Mobile is Immediate!
AWARENESS CONSIDERATION PREFERENCE PURCHASE LOYALTY
• Mobile Web
• Mobile Advertising
• SMS Contesting
• Mobile Web
• Mobile Coupon
and Updates opt-in
• Mobile Web
• Mobile Updates
• Mobile Apps
• Mobile Web
• SMS Coupon or
Incentives
• Mobile Apps
• mCommerce
• Mobile Web
• SMS updates
• Coupons (Web & SMS)
• Mobile Apps
• Polling and Voting
You get valuable data at each step along the path enabling ROI
reporting and an optimization feedback loop.
Mobile Purchase Decision Making
The Mobile Purchase Decision Funnel
turns eyeballs into buyers.
Use these tools to build brand preference, drive transactions,
and increase customer loyalty.
APPS MOBILE WEB
Platform Independent
Rich Experience
Brand Extensible
Easily Publishable
No — A separate application is
required for each platform.
Yes — The mobile web is
accessible on each platform.
Yes — Apps can take total
advantage of native features.
Yes/No — With work, some
native features can be used.
Yes — Apps are a great extension
of your brand.
Yes — Mobile sites are a great
extension of your brand.
No — Apps require a lengthy
approval process for release.
Yes — Updating a mobile site
takes mere minutes.
Traditional Apps vs Mobile Web Apps
Premium Mobile Websites
Our mobile sites live in harmony with existing websites
We convert your existing website into a mobile friendly version, compatible with nearly
all smartphones and fully compliant with your brand.
Our system auto-detects traffic from mobile devices and
redirects to your mobile-friendly version through a Redirection Script
Platform Benefits
Turnkey: easy, quick and inexpensive way to go mobile
Proven: our platform powers over 500 mobile websites worldwide
Scalable: always up-to-date, redundant, flexible and secure
Integrated: powerful CMS integrates with any existing website
Our platform is
Compatible with more than 98% of mobile traffic!
Over 30 features
DR CAMPAIGN Tailor Mobile Marketing for
Lead Generation
SMS response from
offline media (print, TV,
etc.)
SMS Contesting
CONVERSIONS AWARENESS
BRAND CAMPAIGN
Tailor Mobile Marketing for
Campaign Recall
TOOLS/TACTICS DATA AVAILABLE
SMS: Phone #, carrier,
referring source
Mobile Web: Location,
device type. Must ask for
personally identifiable
info.
Mobile Web advertising
In-app advertising
Sponsored apps
TOOLS/TACTICS DATA AVAILABLE
Mobile Web:
Impressions, clicks,
referring sources
In-app: Impressions,
engagement, clicks.
The Big Picture: Mobile Strategy
Mobile Microsites
Contact Information
Data Collection
Product Database
Social Networking
Content Download
Mobile Commerce
Geolocation
Contest Entry
Customer Acquisition
Allows companies to engage users
and capture information on location
Drive traffic through QR codes,
SMS links, email, Facebook and
Provides an instant and secure
contact capture form to acquire
new customers anytime, anywhere
Mobile Offers & Loyalty Discounts
Offer free gifts, discounts, incentives, and
reminders with our Mobile Coupon
Platform
Create a campaign, broadcast it, and
experience an immediate increase in
traffic!
Mobile coupons are a great way to:
• Have immediate impact on your brand
• Eliminate printing and mailing costs
• Track redemption rates
• Minimize investment in your POS set-up Sample
mCommerce – Mobile Sales On-the-Go
Gives your consumer the ability to purchase
instantly, when and where the impulse strikes!
Combines:
1. ease of purchase
2. location-awareness
3. ready access to information
Mobile commerce will surpass eCommerce
A must have for ticket-based events and retail
Accessible via social media, SMS and QR codes
Use these tools to drive transactions,
and increase loyalty.
QR Codes
A QR code is only as good as it’s landing page…
SMART QR Codes:
• Point to mobile optimized landing pages
• Grab attention
• Help spread mobile coupons
• Build lists of mobile phone users
• Run better marketing metrics
• Easily share mobile media (photos/videos)
• Achieve marketing objectives!
Near Field Communications (NFC)
Allows for simplified transactions, data exchange, and
wireless connections between two devices in close
proximity
Active vs. PASSIVE – NFC will be driven by marketing, not
payments
NFC stickers, SmartPosters
Text Message (SMS) Marketing
Bulk SMS Blast: Send and receive bulk/individual SMS messages via our
easy-to-use web based software and direct carrier connection.
Mobile Keywords: Text “yourword" to 12345 – provide on-demand
rewards, coupons, links to mobile sites and loyalty program opt-ins.
Online and Mobile Sign-up Forms: Customers can easily enter their
contact info on your website and get added to your SMS lists.
Mobile Voting: Create all types of fun and engaging SMS votes/polls.
SMS-backed mobile loyalty programs
tie in with email and direct-mail
programs
Include a URL in the SMS message to
link back to the mobile web for further
engagement, data capture, and
conversion.
In retail, SMS is becoming the best tool
for CRM and loyalty efforts.
Use SMS for:
store alerts
news updates
coupons
reminders
SMS for Direct Response
MMS Picture Messaging
MMS is the new standard in mobile messaging and
often times gets 2 to 3 times the response rate in
comparison to standard text messaging alone.
Increased Direct
Response Rate
Targeted MMS
Personalized MMS
Interactive MMS
Mass MMS
Announcements
Go Green
