marketing jeopardy the marketing plan game

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Plans Elements Messages Media Results $100 $100 $100 $100 $100 $200 $200 $200 $200 $200 $300 $300 $300 $300 $300 $400 $400 $400 $400 $400 $500 $500 $500 $500 $500 The Marketing Plan Gam Copyright © 2012 Jon Turino Marketing + Connections

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PlansElementsMessagesMediaResults$100$100$100$100$100$200$200$200$200$200$300$300$300$300$300$400$400$400$400$400$500$500$500$500$500

The Marketing Plan Game

Copyright 2012 Jon Turino Marketing + Connections

Plans for $100Answer:

In Your Head

Copyright 2012 Jon Turino Marketing + Connections

Plans for $100Answer:In Your Head

Question:Where shouldnt your marketing plan reside?

Copyright 2012 Jon Turino Marketing + Connections

Plans for $200Answer:

On paper or in the computer

Copyright 2012 Jon Turino Marketing + Connections

Plans for $200Answer:On paper or in the computer

Question:Where should your marketing plan reside?

Copyright 2012 Jon Turino Marketing + Connections

Plans for $300Answer:

Formal

Copyright 2012 Jon Turino Marketing + Connections

Plans for $300Answer:Formal

Question:What type of a plan should you have?

Copyright 2012 Jon Turino Marketing + Connections

Plans for $400Answer

Often

Copyright 2012 Jon Turino Marketing + Connections

Plans for $400AnswerOften

Question:When should my plan be reviewed?

Copyright 2012 Jon Turino Marketing + Connections

Plans for $500Answer:

Everyone

Copyright 2012 Jon Turino Marketing + Connections

Plans for $500Answer:Everyone

Question:Who should understand your marketing plan?

Copyright 2012 Jon Turino Marketing + Connections

Elements for $100Answer:

Potential customers

Copyright 2012 Jon Turino Marketing + Connections

Elements for $100Answer:Potential customers

Question:Who do you identify using research?

Copyright 2012 Jon Turino Marketing + Connections

Elements for $200Answer:

Competition

Copyright 2012 Jon Turino Marketing + Connections

Elements for $200Answer:Competition

Question:What are some barriers to success?

Copyright 2012 Jon Turino Marketing + Connections

Elements for $300Answer:

Goals

Copyright 2012 Jon Turino Marketing + Connections

Elements for $300Answer:Goals

Question:What comes before strategies and tactics?

Copyright 2012 Jon Turino Marketing + Connections

Elements for $400Answer

Messages

Copyright 2012 Jon Turino Marketing + Connections

Elements for $400AnswerMessages

Question:What are we saying to prospective customers?

Copyright 2012 Jon Turino Marketing + Connections

Elements for $500Answer:

Media

Copyright 2012 Jon Turino Marketing + Connections

Elements for $500Answer:Media

Question:How are we delivering our messages?

Copyright 2012 Jon Turino Marketing + Connections

Messages for $100Answer:

Age, gender, income

Copyright 2012 Jon Turino Marketing + Connections

Messages for $100Answer:Age, gender, income

Question:What are some of the demographics of our target customers?

Copyright 2012 Jon Turino Marketing + Connections

Messages for $200Answer:

Recipient compatible

Daily Double!

Copyright 2012 Jon Turino Marketing + Connections

Messages for $200Answer:Recipient compatible

Question:Will the messages resonate with the target audience?

Copyright 2012 Jon Turino Marketing + Connections

Messages for $300Answer:

Media

Copyright 2012 Jon Turino Marketing + Connections

Messages for $300Answer:Media

Question:Is the delivery vehicle compatible with the messages?

Copyright 2012 Jon Turino Marketing + Connections

Messages for $400Answer

Clear, concise, coherent

Copyright 2012 Jon Turino Marketing + Connections

Messages for $400AnswerClear, concise, coherent

Question:What are some of the important characteristics of the messaging?

Copyright 2012 Jon Turino Marketing + Connections

Messages for $500Answer:

Technology

Copyright 2012 Jon Turino Marketing + Connections

Messages for $500Answer:TechnologyQuestion:Does your target audience understand or use the delivery methods?

Copyright 2012 Jon Turino Marketing + Connections

Media for $100Answer:

Facebook, LinkedIn

Copyright 2012 Jon Turino Marketing + Connections

Media for $100Answer:Facebook, LinkedIn

Question:What are some social media platforms to consider?

Copyright 2012 Jon Turino Marketing + Connections

Media for $200Answer:

Email

Copyright 2012 Jon Turino Marketing + Connections

Media for $200Answer:Email

Question:What is an often effective outbound marketing medium?

Copyright 2012 Jon Turino Marketing + Connections

Media for $300Answer:

Website

Copyright 2012 Jon Turino Marketing + Connections

Media for $300Answer:Website

Question:What is the most effective inbound marketing media today?

Copyright 2012 Jon Turino Marketing + Connections

Media for $400Answer

Printed materials, direct mail

Copyright 2012 Jon Turino Marketing + Connections

Media for $400AnswerPrinted materials, direct mail

Question:What are some offline marketing media?

Copyright 2012 Jon Turino Marketing + Connections

Media for $500Answer:

Call to action

Daily Double!

Copyright 2012 Jon Turino Marketing + Connections

Media for $500Answer:Call to action

Question:What do we need to convert a prospect into a customer?

Copyright 2012 Jon Turino Marketing + Connections

Results for $100Answer:

Targeted tactics

Copyright 2012 Jon Turino Marketing + Connections

Results for $100Answer:Targeted tactics

Question:How do you increase your revenue stream?

Copyright 2012 Jon Turino Marketing + Connections

Results for $200Answer:

Qualified leads

Copyright 2012 Jon Turino Marketing + Connections

Results for $200Answer:Qualified leads

Question:What do you need to get a high conversion rate?

Copyright 2012 Jon Turino Marketing + Connections

Results for $300Answer:

Focus

Copyright 2012 Jon Turino Marketing + Connections

Results for $300Answer:Focus

Question:How do we achieve the biggest impact with our promotions?

Copyright 2012 Jon Turino Marketing + Connections

Results for $400Answer

Loyalty

Copyright 2012 Jon Turino Marketing + Connections

Results for $400AnswerLoyalty

Question:What do we need to create in order to obtain repeat business?

Copyright 2012 Jon Turino Marketing + Connections

Results for $500Answer:

Business growth

Copyright 2012 Jon Turino Marketing + Connections

Results for $500Answer:Business growth

Question:What is the net result of developing and implementing a better marketing plan for your business?

FinalJeopardy

Copyright 2012 Jon Turino Marketing + Connections

Answer:

The number one resource to help grow your business with sound marketing strategies.

Final Jeopardy!

Copyright 2012 Jon Turino Marketing + Connections

Final Jeopardy!Answer:

The number one resource to help grow your business with sound marketing strategies.

Question:What is Jon Turino Marketing + Connections!

Copyright 2012 Jon Turino Marketing + Connections

Lets Get You A Plan!Quality marketing consultingAdvice on the latest marketing methodsIndividualized serviceStrategies designed to work in this marketA plan that's right for your businessStart now!503-877-4609

www.jonturino.com

Copyright 2012 Jon Turino Marketing + Connections