Marketing. . .

It’s ALL around you

SloganA catchy phrase or jingle used

to identify a product or company

Can you identify the following slogan phrases?

They’re magically delicious

Do the Dew

Pizza! Pizza!

Just do it

Two for me, none for you

Obey your thirst

We do chicken right

The fabric of our lives

Can you identify the following slogan jingles or music clips?

Logo

An identifying symbol for a company or product

Can you identify the following logos?

What would be a good definition for “Promotion”?

Letting people know about goods and services in a positive way that will make them want to buy.

Why is it important for a company to use promotion?

So consumers will know which products to buy.

What 4 things does promotion usually tell us?

How to use the product Where the product is available The quality of the product Other important information:

Price Materials or Ingredients Warnings or Hazards Sizes, Colors, Styles

What 4 elements does the promotion cycle consist of?

Sender

Receiver

MessageFeedback

Why is feedback an important element of the promotion cycle?

It helps the sender know if the message got through.

What are 3 forms of feedback?

Attendance– People show up to an event

Concerts, Rodeos, Special Events, etc.

Contributions– People donate to a cause that they believe in

March of Dimes, Sub for Santa, American Heart Assoc. Fund Raisers, etc.

Purchases– People buy the good or service

Stores, Catalogs, Internet, etc.

What are the 3 major reasons to use promotion in marketing?

Inform

– Tell the consumer about the product

Recipes that use their productsWarranties and Money Back GuaranteesSpecial Ingredients

Remind

– Give out items with company or product name and logo printed on them

Balloons Key Chains Pens Rulers Hats T-Shirts.

Persuade– Companies change their products hoping

new customers will buy

Use appealing labelsChange the packagingPower Words

– New and Improved– Delicious– For a limited time only

What are the 4 most common types of promotion?

Advertising– Advertising costs the company $$ to promote their product

Radio, TV, Newspaper, Magazines, Billboards, etc.

Sales Promotion– Ways that entice customers to visit the store or buy the product

Coupons, Contests, Rebates, Free Samples, Window Displays, etc.

Personal Selling– One salesperson works with one customer

Face-to-face; one-on-one help to convince the customer to buy

Publicity– Company gets recognition for doing good things

Sponsoring events, donating to a cause/charity, community service, etc.