marketing -introducation
TRANSCRIPT
Trainings by Vidya BhagwatReal Estate Marketing and Sales-
Introduction
Trainings by Vidya Bhagwat
Real Estate Marketing Real Estate Sales Real Estate Marketing and Sales Life Cycle
Agenda
Trainings by Vidya Bhagwat
What it mean to you Pr
oduc
t Branding
Prod
uct Marketing
prod
uctSelling
Value = Price Engagement=Customers
Transection= Revenue
Trainings by Vidya Bhagwat
Real Estate Marketing
A step by step process of reaching customers with your product /service information in a way that the customers make a buying enquiry .
Buy this
Marketing Case Study
Case-13 BHK super luxurious penthouse flats with attached swimming pool . Mid of City .3 Cr + cost .
Trainings by Vidya Bhagwat
Real Estate Marketing
Identify Need Communicate Connect
Create Awareness Engage Covert into
Sales Lead Multiple
Connections,Multiple Benefits
What you have moreLets visit the site
What he is looking for
What can make him to connect
with your communication
Who is your Customer
Trainings by Vidya Bhagwat
Real Estate Marketing
Identify Need Create Product
Communicate and
Connect
Create Awareness Engage Covert into
Sales Lead
Trainings by Vidya Bhagwat
Traditional Real Estate Marketing Techniques
News Paper
Radio
Hoarding
Brochure and Pamphlet
Exhibition
Corporate Offers
Banners
Letters and Mailers
High Cost Low Cost
Trainings by Vidya Bhagwat
New Real Estate Marketing Techniques
Social Media
Group Buying
TV
Big Brand Association (Donald Trump-towers)
Sponsorships ( Sports)
Referral Marketing
Celebrity endorsement
Buzzword Creation
High Cost Low Cost
Factor that effect your marketing strategy
Customer Profile
• Investor • End-user
Project Stage
• Pre-Launch• Launch• Post Launch
Location
• In City• Suburbs • Out side city
Marketing Case Study
Case-11,2,3 BHK Flats ,500 Flats township. Starting from 10 lakh .All Amenities .50Km form City center .• Create a TV adv
Trainings by Vidya Bhagwat
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