marketing-information management chapter 05pages 120-143 daily agenda for the week of april 04, 2011...
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Marketing-Information ManagementChapter 05 Pages 120-143
Daily Agenda for the Week of April 04, 2011
04/04 Monday 5.1 The Need for Speedy Information
Slides 1-17
04/05 Tuesday 5.2 The Marketing Research Process
Slides 18-40
04/06 Wednesday
5.3 Managing the Information Slides 41-54
Daily Agenda1. 5 minutes – Chapter 05 Quizlet2. Complete Chapter 05 PowerPoint – assigned daily
section3. Post to Edmodo – Turn In on assigned day4. Work on Project Proposal for The Marketing Event
1. See The Marketing Event PowerPointAll Chapter 05 work is to be completed independently.
The Marketing Event is to be completed with your assigned group.
Chapter Information
Marketing Information Management
5.1 The Need for Speedy
Information
5.2 The Marketin
g Research Process
5.3 Managin
g the Informati
on
Marketing-Information Management
Concept Map of
Unit
•Marketing-Information Management (MIM)
Key Learning(s)
•Understand how marketing-information management effects the product life cycle and consumer.
Unit Essential Question
•How does marketing –information management effect the consumer and product?
5.1 The Need for Speedy Information
Lesson
Essential Questions
•What is the purpose of marketing-information management?
•Why do businesses need marketing information?
•What careers are found with marketing-information management?
•What are some of the job functions of a marketing researcher?
Vocabular
y
•Syndicated research
•Polls•Engaged
customers•Client-side
researchers
5.1 The Need for Speedy Information - LEQs
What is the purpose of marketing-information
management?• Answer
Why do businesses need
marketing information?
• Answer
5.1 The Need for Speedy Information - LEQs
What careers are found with marketing-information
management?• Answer
What are some of the job functions of a
marketing researcher?
• Answer
5.1 Encore: Think Critically Why would presentation skills be important to a marketing research director? • Answer
Provide two examples of how presentation skills might be used in the position.• Answer
5.1 Encore: Think Critically Are there sports teams to which you are totally loyal? If so, whom?• Answer
Or, do you lose interest and make fewer team-related purchases when the team is not winning?• Answer
Describe some possible strategies for keeping fans “engaged” during team losing streaks.• Answer
5.2 The Marketing Research Process
Lesson
Essential Questions
•What are the steps involved in marketing research?
•How is market research different from marketing research?
•What are the human factors in marketing research?
•What are the reasons for potential conflict between sales managers and marketing research managers?
Vocabular
y
•Market research•Explatory
research•Desk research•Descriptive
research•Casual research•Sample•Price points
Intermission – Page 131
Briefly describe the reasons for potential conflict between sales managers and marketing research types.• Answer
5.2 The Marketing Research Process - LEQs
What are the steps involved in
marketing research?
• Answer
How is market research different from marketing
research?• Answer
5.2 The Marketing Research Process - LEQs
What are the human factors in marketing research?
• Answer
What are the reasons for potential conflict between
sales managers and marketing research
managers?• Answer
5.2 Encore: Think CriticallyWrite a paragraph explaining why defining the problem is critical to the marketing research process.• Paragraph Answer
5.2 Encore: Think CriticallyMovie theaters often charge more for popcorn and a drink than they charge for a movie ticket. Is there a point at which moviegoers will not buy refreshments because of the price?• Answer
How can theaters know the price point at which demand is the highest?
• Answer
Describe how the price point may be determined.
• Answer
5.3 Managing the Information
Lesson
Essential Questions
•What are options for electronic data collection?
•Why do people often resent the collection of personal data?
•What is the concept of data-driven decisions?
•Why does Google improve the ranking of ads that get the most clicks?
Vocabular
y•Data mining•Cookie•Click-
through rate
5.3 Managing the Information - LEQs
What are options for electronic data
collection?
• Answer
Why do people often resent the
collection of personal data?
• Answer
5.3 Managing the Information - LEQs
What is the concept of data-driven decisions?
• Answer
Why does Google improve the ranking of ads that get the most
clicks?
• Answer
5.3 Encore: Think CriticallyThink about the ways marketers collect data from customers. Is there a difference in collecting data from volunteers as opposed to unknowing consumers?• Answer
Explain ethical issues and privacy concerns.
• Answer
What boundaries do you believe should be set?
• Answer