marketing in a box design

© Copyright Marketing in a Box, 2015

POWERPOINT DESIGN


CO

NT

EN

TS

Portfolio

I. Presentations & Layouts 3

II. Logo Design 4

III. Graphic Communications 5

IV. Character Design & Animation 6

V. Customised Icon Design 7

VI. World Leading Brands 8

Work Samples

I. PepsiCo 9

II. Unilever 14

III. Vodafone 21

IV. Heineken 27

V. Novartis 35


PRESENTATIONS & LAYOUTS


LOGO DESIGN


GRAPHIC COMMUNICATIONS


CHARACTER DESIGN & ANIMATION


CUSTOMISED ICON DESIGN


WORLD LEADING BRANDS

Type Your Inspiring

Presentation Title

Here

Date here

Six big benefits of a Staircase

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A common vision that lorem ipsum dolor, vim homero integre platonem ne an admodum

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A framework to organise and lorem ipsum dolor homero integre platonem ne an admodum

Identifies gaps and lorem ipsum dolor sit amet, vim homero integre admodum liberavisse

A simple one page format that is lorem ipsum dolor sit amet, vim homero admodum liberavisse

1

4 5 6

2 3

What happens today

1

Today, three things are happening

TITLE NUMBER ONE GOES HERE

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TITLE NUMBER TWO GOES HERE

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3

1

TITLE NUMBER THREE GOES HERE

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The challenge and opportunity

2

WHAT DO WE KNOW FROM OTHER PEER COMPANIES

BE PART OF SOMETHING

EXTRAORDINARY. 17

GREAT THINGS COME IN SMALL PACKAGES

BE PART OF SOMETHING

EXRAORDINARY.

BEHAVIOUR CHANGE SOME WINNING EXAMPLES

DOVE – SKETCHES

Cannes Highest Award and most viral ad ever. Dove Sketches –main viral communication contributing to behaviour change by provoking the debate on beauty.

Based on a deep and powerful insight that women under estimate how attractive they are (affecting their self image) but others see a more positive image of them.

The campaign was picked up by media around the world and shared by women everywhere, reinforcing the message “you are more beautiful than you think” and provoking conversation.

LIFEBUOY – ROTI REMINDER

Spreading the hand washing message on millions of roti's at the world largest religious festival in India (attracting 100 million people)

Lifebuoy partnered with 100 restaurants and cafes to raise awareness about good hand washing habits

For every food order placed the first roti carried the edible heat stamped message “did you wash your hands with Lifebuoy?”

The ‘Roti’ reminder gets attention at the exact time when hand washing is critical to help stop the spread of germs More than 2.5 million brand roti’s were eaten, with the campaign reaching far beyond the festival Go to http://www.youtube.com/watch?v=e_2tQekUDy8 to see more on this case study

Go to http://www.youtube.com/watch?v=r79Q6gAQhao to see more on this case study

http://www.youtube.com/watch?v=e_2tQekUDy8

http://www.youtube.com/watch?v=r79Q6gAQhao

VODAFONE PRESENTATION Title goes here

19

Morning Agenda

1. Introductions

2. Delegation

3. Fact finder

4. Best practice

5. Success

6. Wrap up

20

Objectives

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22 BREAK

The Vodafone Way of Marketing Experience

January 2015

The schedule for the next 2 days

MORNING

LUNCH

AFTERNOON EVENING

Vodafone Way of Marketing Vodafone Brand Commercial Strategy Insight Customer Closeness Strategy

09:00 10:00 11:00 13:00 14:00 16:00 18:00

MORNING

LUNCH

AFTERNOON

Proposition Go to Market Go to Market Case Study Case Development Judging Panel Learning Review

09:00 10:00 12:15 13:15 14:30 16:00 17:00

DAY 1

DAY 2

FAST FIXES

MORE LOCAL PROCESSES

So we can do the right thing locally • Point 1 • Point 2 • Point 3 • Point 4

We need help to do this from Senior Management

STICK WITH OUR STRATEGY

SHARE & INSPIRE EVERYONE IN OUR COMPANY WITH

OUR STRATEGY

TOUGH CHOICES

ENSURE ALL MEASURES ALIGN TO

THE STRATEGY

COMMUNICATE PROACTIVELY

TEAM BRAIN

EUROPEAN STRATEGY

Presentation Title Goes Here

Heineken Way 4 Sales (HW4S) ELEMENTS

DEFINITION

PHASE

Text level one description goes here motivations in order to tailor our selling messages





Use of customer information to build rapport

Using Customer Drivers to influence customer choice

Adapting personal style to reflect customer motivations

Transition from personal to business agenda

STEP 5 STEP 4 STEP 3 STEP 2 STEP 1

















Star Divider Page

Can be used to introduce new sections or with an image to explain a tool or another icon

Heineken Way 4 Sales

Map your current steps of the visit to HW4S

Engage The Customer

Understand Customer Needs

Sell The Benefits

Close The Sale

Execute

Engage the Customer

Asking about the price or timing

“How much if I order today?”

“How long is the promotion for?”

“When could you deliver?”

“Do I need to pay now?”

Telling you that they are interested “That sounds good”

“I like this”

“I’d like one of those myself”

“The display would look great here”

Execute

Close The Sale

Sell The Benefits


Engage The Customer

Engage The Customer


Sell The Benefits

Close The Sale

Execute

Heineken Way 4 Sales Map your current steps of the visit to HW4S

31

Heineken Way 4 Sales The five steps to success

32

Building rapport with our customers to create a positive foundation for selling conversations

Building a deep understanding of customer needs and motivations in order to tailor our selling messages

Creating and delivering compelling sales messages that meet the needs of our customers

Knowing when and how to close the sale whilst leaving the customer feeling satisfied

Creating Perfect Outlet Execution to enable HEINEKEN to win at the point of sale

• Use of customer information to build rapport

• Adapting personal style to reflect customer motivations

• Transition from personal to business agenda

• Performing Outlet Execution Standards check to identify gaps and opportunities

• Using Questioning and Listening techniques to identify and confirm customer needs

• Prioritising and confirming customer needs

• Adapting sales call objectives

• Tailoring solutions which balance OpCo objectives with customer needs

• Selling benefits rather than features

• Using Customer Drivers to influence customer choice

• Using sales tools and sales arguments

• Overcoming customer objections

• Identifying buying signals in order to know when to close

• Applying negotiation principles

• Gaining agreement to the sales proposal and the execution plan

• Knowing which Execution gaps to prioritise

• Knowing what action to take to achieve Perfect Outlet

• Leveraging consumer drivers to maximise sell out

Elements

De

finition

Phase

Execute Close The Sale

Sell The Benefits


Engage The Customer

Date here

Killer subtitle goes here

“The biggest room in the world is the room for improvement. Make room in your life for improvement. And if you think you are already very good, look closely. You might still want to tweak a few things to make you better”

Anonymous

The need to enhance the

Specialty Sales Curriculum

1

The environment is changing so, to be #1, we need to update our approach to building capability

…with new brands, new

indications and new

competitors for Novartis

…they want Specialty

Sales Reps to be the best

at helping them achieve

their goals

…it needs to be enhanced

to be entirely fit for purpose

The existing curriculum has not

evolved at the same pace

The Specialty selling environment

is more competitive and more challenging

than ever

Customers are more complex with

changing roles

For the Specialty Sales Force to be more capable, the curriculum is evolving and being enhanced

Prioritize the things that are most critical to our customers

1 3 Better meet local needs for Heads

of Learning & Sales by being

more accessible, scalable, flexible and structured

2 Enhance the

blended learning approach, using a combination of traditional

techniques and new technology

4 Evolve the

content for a more challenging

situation; focus on building practical

skills rather than theory