Marketing IMarketing IMarketing IMarketing I

Unit 1 Chapter 1Unit 1 Chapter 1

Christmas 2006

XBOX 360

Objectives• Define and describe the Seven

functions of marketing.

• Classify any marketing effort into one of the seven functions.

Distribution

Financing

Selling

Product

Marketing Informatio

n Managem

ent

Promotion

Pricing

Home Groups

1 2

3 4

Which Marketing Function is being used?

Buying flour for a bake sale

Which Marketing Function is being used?

Advertising a school band

Which Marketing Function is being used?

Setting the price for an hour of

babysitting

Which Marketing Function is being used?

Selling magazines for school

Which Marketing Function is being used?

Borrowing Money to Start a Lawn Mowing Service

Which Marketing Function is being used?

Adding Pet Sitting to Your Baby Sitting Services Due to

Opportunity

Objectives• Define and describe the Seven

functions of marketing.

• Classify any marketing effort into one of the seven functions.

Marketing is Distribution

The process of deciding where to sell your product

Marketing is Financing

Obtaining money to start and operate a business

Marketing is Marketing Information Management

Using market information so that you can make sound business decisions

Marketing is Pricing

Deciding the selling price for the good or service

Marketing is Product and Service

Management

The process of researching, obtaining, maintaining and improving a product in response to market opportunity

Marketing is promotion

The process of communicating with buyers to either inform, persuade or remind the people about a product

Marketing is selling

Providing a good or service to the customer