1. Marketing for Success
Focusing on the Customer
Damon Fico

2. Customer Driven
Who is our Customer?
Market Segmentation
Types of Market Research
3. Our customer deserve
Quality
Flexibility
Speed
Value
Innovation
4. Market Segmentation
5. Types of Research
Primary
New
Relevant
Expensive
Secondary
Old
Abundant
Less specific
6. Types of Research Cont.
Quantitative
Factual
Graphs
Tables
Charts
Qualitative
Likes
Dislikes
Feelings
Beliefs
7. Keys for Success
Customer first
Segmentation
Proper Research