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Leveraging personalization

into predictable relationships

PARIS | GENEVA | WASHINGTON D.C. | CHICAGO | HOUSTON | TORONTO | SAN FRANCISCO | BOSTON | DÜSSELDORF

MARKETING FACTORY PRODUCT OVERVIEW

VERSION1 - OCTOBER 2015

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When you superimpose your customer’s experience with your brand on top of your organization’s systems to create a relationship with them, it should not feel like you have loose ends, bloated response times or multiple checkpoints.

Your customer should be the center of everything - your systems, your personnel, your technology, your offers, your messaging and more to have an optimal personalized experience. Marketing Factory gives marketers and business-builders the ability to create those experiences easily with an intuitive interface.

As a result, your company can minimize distractions and eliminate lengthy response times with a frictionless workflow between external information to internal process to external environment. This increases credibility, cultivates relationships and, consequently, generates revenues.

Marketing Factory’s feature scope powers Digital Factory to give marketers the agile autonomy needed to have conversations in the moment that match your customers where they are in their focus.

Leverage complete customer profiles through real-time, infinite ‘drill-down’ analytics with cross-reference capabilities to create promotions, automated marketing and personalized conversations with customers.

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Discover more features and ask for a demo:www.jahia.com/marketingfactory

Join the conversation:www.jahia.com/community

Lead Management Track website visitors to determine best lead generation tactics and optimize sales strategy effectiveness. Nurture prospects in their buying cycle. Forward only the most qualified leads to Sales.

Key Features

Marketing Factory has been designed to centralize and leverage customer intelligence to enable personalized relationships. Landing pages, lead management, progressive profiling, data analysis, efficient content marketing… it all happens real-time and with no IT involvement.

Landing Pages, Forms & DAM Plug-and-play components create and update landing pages without IT skills. Create multi-conditioned forms through Form Factory and allow Digital Factory to manage your Digital Assets.

1:1 Personalization Real-time information provides dynamic, contextual experiences that generate conversion. Personalization rules can be set based on user profile attributes, past activity and visit context.

Campaign Results Orchestrate campaigns and see their performance in an understandable dashboard. Sophisticated visitor and buyer analysis creates targeted segmentation for marketing automation and visitor engagement.

Profiling / Lead Nurturing Document visitor interactions over time to analyze the exact conversion process. Use built-in functionality to merge duplicate profiles for clean records. Solid profiling is the core of personalized conversations.

Efficient Content Marketing Align your content with customer interest and lifestyle indicators for greater relevance. Content in context is the glue for your customer relationships - be effective!

Measure and Optimize Measure investment performance and refine for ideal customer reach. Optimize marketing efforts with A/B testing, data drill-down to the persona level and multi-variant testing.

Experience Hub Built for the average marketer, the intuitive visual interface prevents overwhelm by presenting clear, complete and understandable information to create personalized content and landing pages.

Agile Integration Marketing Factory leverages (vs. replaces) existing infrastructure. It is scalable, handling big data and marketing automation cost-effectively. Simple integration aggregates data from third-party tools.

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Powerful, Meaningful Segmentation

By classifying visitors into meaningful segments, marketers can create highly targeted and engaging user experiences through campaigns, personalization, online testing and marketing automation.

— Enrich sales and marketing enablement via true customer intelligence.

— Analyze infinite ‘drill-down’ data for quantitative and performance insights.

— Cross-reference all profile properties for optimal personalization.

— Track continuously how many people are in your current selection in order to make sure it is a viable selection pool.

— Use the Interests feature to enable psychographic profiling based on ‘digital body language’, which allows refinement of the user profile based on its online behavior.

360-Degree Customer View

Create personalized experiences based on all gathered data and measure results for future refinement. Marketing Factory is scalable to comfortably handle and process big data Since Marketing Factory is built using the Context Server standard known as Unomi, customer privacy is protected.

— Aggregate information from cross-device customer activity. Note: customer privacy is not sacrificed as certain pre-defined properties may be protected.

— Create master customer records automatically by merging multiple profiles for consistency.

— Analyze data based on individual information (vs. mass analytics).

— Deepen the identity of a customer through progressive profiling to see their preferences, habits and buying patterns.

— Set up relevant Key Performance Indicators (KPIs) to trigger next-level actions and metrics.

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— Develop customer personas

— Establish content goals

— Create personalized content

— Approve content in workflows

— Store assets in one place

— Build functionality with agility

— Deliver via multiple instances

— See customer consumption

— Analyze behavior patterns

— Understand buying triggers

— Gain customer intelligence

— Test using A/B content

— Optimize sales strategy

— Uplevel contextual content

— Distill prospect demand

— Simplify engagement process

— Enable sales relationships

— Protect privacy with Unomi

… All With Simple ToolsAND

Without IT Involvement!

Progressive Customer JourneysIt is a fact that people continuously evolve over the course of their lifetime; with Marketing Factory, you can now have the agile technology that keeps up with them!

— Understand how your customers live, buy and engage with what they believe will make their lives better.

— Build out complete personas and profile data over time from multiple access points.

— Focus on individual behaviors and interests to have a dynamic, relevant and unique relationship with each customer.

— Learn the right data for your audience— including when and what they want—and then convey that as an offer or digital dialogue for compelling action.

— Respond quickly to customer wants and needs accordingly to their changing lifestyle choices and behaviors.

Take Content To Commerce — Determine the exact conversion process from prospect

to customer throughout the buying journey to optimize your sales strategy.

— Develop highly personal experiences designed to motivate conversion.

— Gain granular, actionable and in-the-moment intelligence on customers.

— Fill your sales pipeline with ideal prospect clients.

— Nurture visitors into leads through compelling content to fill your sales pipeline with ideal prospect clients.

Filter your NON-ideal prospects to avoid wasting time and, instead, focus where it matters most - on the ‘high probability’ leads to clean up and streamline your sales pipeline.

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Clean, Standards-Based Architecture

Jahia created the industry standard for clean architecture, so Marketing Factory is built accordingly with agility and security.

— Gather data through the software engine to compute marketing information and unify visitor-related data; data is stored in a noSQL repository: Elastic Search.

— Aggregate data and other relevant external application features through Digital Factory author ing interfaces.

— Extends on the fly (e.g., segments, goals, lists and more).

— The user interface is ‘pick and click’ if used with Digital Factory, or if used with other platforms, works with copy / paste functionality.

— Works on several sites at the same time and can be used by several marketing teams with different needs (including multi-lingual).

Easy-To-Use Personalization Tools

Marketers require a large set of features to serve customers without overwhelming them; Marketing Factory provides them in an easy-to-use interface while leveraging existing infrastructure.

— Optimize marketing automation and other campaigns based on clearly understandable results in context.

— Have independence building online projects in the moment with plug-and-play components.

— Manage all related digital marketing materials and nurture robust visitor profiles without any IT involvement.

— Administer peak personalization based on variants - and there are unlimited variant conditions within Marketing Factory.

— No processing time is needed as data is available real-time.

Identify subject-matter experts to tap their knowledge.

Agile Autonomy for Marketers

With the Internet of Things (IoT), the physical world is converging with the digital world. Real-world business happens with a few clicks at the speed of (digital) light. Your customers are dynamic in their interests, focus and buying behavior. You have only micromoments to catch their attention, build relationship and compel action.

The good news is that Marketing Factory delivers the ability to apply what you know about your customers through deep segmentation to personalize content and promotions on the fly so you can engage them in relevant conversations and cultivate a relationship.

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Technology today is comprised of tons of tools loaded with features (that most marketers will not use for various reasons), integration challenges, faster requests for time to market… not to mention the escalating resources needed to produce reams of great content that can become diluted or even changed over multiple sites.

In-house staff handles responsibilities from their role perspectives but may get caught in ‘silo’ thinking because they are limited in doing their best as a result of fragmented systems. It becomes challenging to manage everything behind the scenes. The net result of all this effort is the disassociation from the real point of it all - your customer.

The next wave of automating your digital marketing initiatives does not begin with marketing; rather, it begins with designing a digital experience for your customers and in-house users that is delivered through a tailored User Experience Platform (UXP). It must be agile enough to pivot when customers change their conversations. And it must expand with your organization as your bottom-line results grow.

Digital marketing requires visionary thinking along with the agile technology that can accommodate that vision now and for tomorrow. Marketing Factory is the foundation that supports next-level relationships with your market - starting today.

DIGITAL MARKETING IS A PARADIGM SHIFT

Jahia Solutions Group, a Swiss software company since 2002, delivers next-level digital experience management (DXM) through tailored User Experience Platforms (UXPs) to accelerate digital enterprise transformation at a lower cost of integration and with faster delivery. Jahia’s open source, flexible platform seamlessly

manages multiple operational ecosystems which unite to manage the entire customer lifecycle with agility through changing market conditions for digitally-savvy customers across the globe. Each solution provided by Jahia stems from Jahia’s vision of convergence: to streamline enterprise digital

projects across all channels and accelerate corporate-wide deployments by bridging the IT / Marketing lifecycle gap. Jahia’s product suite includes: Digital Factory, Workspace Factory, Portal Factory, Form Factory, Marketing Factory and Commerce Factory. Headquartered in Geneva, Switzerland, Jahia Solutions

Group has its North American headquarters in Washington, DC, with offices in Chicago, Houston, Toronto and throughout Europe. Jahia counts hundreds of global brands and governmental organizations among its loyal customers in more than 20 countries.

ABOUT JAHIA

Group HQ – Geneva Switzerland T +41 22 361 34 24

North American HQ – Washington, DC T +1 202 621 7604

France – Paris T +33 1 44 79 33 79

Austria – Klagenfurt T +43 463 287 008

Germany – Düsseldorf T +49 211 178 377 36

Canada – Toronto T +1 905 257 7471

For more information:

info@jahia.com www.jahia.com

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