marketing executive -...

MARKETING EXECUTIVE with 20 years of excellence in marketing brands, products and services. Proven ability to quickly assess market needs, define solutions and execute strategies that increase growth and enhance profitability.

CONCEPT DIRECTOR, EXPERIENTAL 2016 to Present THE MARKETING ARM / OMNICOM, Dallas, TX(Marketing, Promotions, Sports, Entertainment & Experiential Agency) Role is similar to a creative director, but with the ability to assist in the overall strategy at the inception of a project. Storytelling of immersive consumer engagements using new technologies like AR, VR, and gamification tactics. Working with a team on the creation, strategy and implementation of creative ideas and activations for multiple high profile brands such as AT&T, State Farm, Goodyear, Bacardi Portfolio, Capital One, Microsoft, Top Golf, Wendy’s, Pizza Hut, Doritos and Nissan. Role requires working with different TMA teams and practices including Sports, Music, Entertainment, Multicultural, Digital, CPG and Shopper.

SENIOR VICE PRESIDENT 2014 to 2016BLACK BOOK INK, LLC., New York, NY / Dallas, TX(Creative & Design Studio, Brand Development Agency) Role included management of day-to-day business operations, the account service department, accounting functions, human resource duties, production, and the creative team. Oversaw management of 20+ employees, initiating and facilitating multiple campaigns simultaneously to completion with efficiency and attention to detail. Maintaining strong relationships with clients, vendors and agency partners. Producer of all video, photography, and fashion show productions. Turnkey business development that generated over $2.5 million in revenue.

GENERAL MANAGER, DIRECTOR OF MARKETING & BUSINESS DEVELOPMENT 2004 to 2014ERYKAH BADU / BADUWORLD, INC., New York, NY(Four-time GRAMMY® award-winning recording artist and actress) Role included the general management of day-to-day business operations, all in-bound and out-bound communications, contract negotiation and execution, delegation of staff duties, and project budgets - basically, I was Ms. Badu’s right hand. Ideation and implementation of comprehensive marketing strategies that cultivated the artists career development. Creation of new business opportunities through appearance, endorsement, sponsorship, licensing and advertising deals that generated millions of dollars in revenue with brands such as Hennessy, Red Bull, H&M Clothing, Kiehl's, Diesel, Dell, AMD, Nokia, etc. Project managed studio recordings, photo, video and film shoots. Executed tour and production management for performances worldwide; managed a traveling party of 36 across 34 countries, that included the US, Canada, South America, Europe, Australia, New Zealand, Japan, Indonesia, Africa, Russia and the Middle East.

PRINCIPAL 2007 to PresentPAUL LEVATINO PRESENTS, Dallas, TX (Brand Management, Marketing, Concert & Event Promotions, Consulting)Project management of creative campaigns from concept, development, release and distribution. Lead client marketing strategies and re-branding efforts. Producing of brand activations, event promotions and production. Clients have included The Marketing Arm, Universal Motown Records, Donnie Nelson, Jr., NYLO Hotels, Erykah Badu, The Cannabinoids, Doyle Bramhall II, Alloy Media+Marketing, Heineken, Hennessy, Red Bull, Ebby Halliday, and House of Blues/Live Nation.

// Business Operations & Management // Business Development, Pitching & Sales // Brand Development & Strategy

// Project Management & Event Production// Creative Direction & Graphic Design// Experiential Concepting & Storytelling

// more

1429 CADDO STREET, UNIT K, DALLAS, TX 75204 | +1.214.632.1984 | [email protected] | PLPRESENTS.COM

VICE PRESIDENT, GENERAL PARTNER 2003 – 2007SMITTY INK MEDIA GROUP, LLC., Dallas, Texas(Marketing, Publicity and Multimedia Development Agency)Transformed a start-up boutique agency that launched with $100 in the bank into a million dollar multimedia firm. Role included general management of day-to-day business operations. Oversaw account service for clients Nokia, Nissan, Tribal DDB, Erykah Badu and Dave Chappelle. Project managed experiential activations, marketing campaigns, collateral and content production (print, interactive, video), merchandising and product release events, earning the startup with Dallas Business Journal’s Top 10 PR/Marketing Firms in DFW from 2003 – 2008.

MARKETING DIRECTOR, OUTSIDE SALES & PROMOTIONS 2000 – 2003 CRYSTAL CLEAR SOUND, INC., Dallas, Texas(Crystal Clear Disc & Tape, Crystal Clear Music Distribution, Crystal Clear Recording, Bandwear.com)Marketing Director, Outside Sales & Promotions. Directed marketing efforts for all companies. Served as Board Member & Production Manager for the North Texas New Music Festival, overseeing 130 bands in 3 days, from 1999 – 2002. Clients Included Clear Channel Radio, N’Dambi, The Pleasure Club, Blue October, Bowling for Soup, Lil Jon, Moroch Advertising (Mc Donald’s), The Russ Martin Show, Chipotle, TVT Records and Caven Enterprises.

EDUCATION & PROFESSIONAL AFFILIATIONS

Bachelors of Business Administration, Professional Field in MarketingUniversity of North TexasGraduated August 11, 2001

Music Forward Foundation, 501c3Active Professional Mentor & Volunteer: 2011 - Present

The Texas Chapter of the Recording Academy (GRAMMYS®)Elected Board of Governors: 2006 – 2008, 2009 – 2011

Beautiful Love Incorporated Non-Profit Development, 501c3Active Board Member: 2004 - 2014

Friends of Holy Trinity Catholic School, 501c3Member & Volunteer: 2004 - 2014

Professional Development (2017): FranklinCovey Professional Education Institute: The 7 Habits of Highly Effective People, The 7 Habits for Managers, and Project Management Essentials. Received additional training in “The Art of Presenting”, “The Art of Negotiating”, “Effective Teams”, and “Strategic Thinkers”.

Tech Savvy: Proficient on both the Mac and PC platforms, Adobe Creative Suite, Microsoft Office, Google Apps, PowerPoint, Keynote, Word Press, Email & SMS List Management Applications (Bronto, Mail Chimp, Constant Contact), Sprout Social, Zoho CRM & Project Management Software, QuickBooks, and ADP Payroll Management.

~ QUALIFIED REFERENCES UPON REQUEST ~


SELECT CAREER ACHIEVEMENTS

• Concept Director for The Marketing Arm. I oversaw the creation, strategy and implementation of creative ideas in the experiential space. Worked with a team for multiple high profile brands such as AT&T, State Farm, Goodyear, Bacardi Portfolio, Capital One, Microsoft, Top Golf, Wendy’s, Pizza Hut, Doritos and Nissan. Role required working with different TMA practices including Sports, Music, Entertainment, Multicultural, Digital, CPG and Shopper.

• Senior Vice President of creative studio and design firm, Black Book Ink. Direct management of business operations, account service, business development, budgets, cash flow, and a team of 20+ creatives. Produced and managed several customer retention programs for a varity of clients.

• Represented multiplatinum-selling, four-time GRAMMY® award-winning singer and actress Erykah Badu, as Director of Marketing and Business Development from 2004 to 2010. In 2010, became General Manager of Badu World, Inc. Supervised marketing and project management for critically acclaimed Universal/Motown release NEW AMERYKAH PART I & II; both debuted in the top 4 of the Billboard 200 Album Charts. Project managed international touring and daily business operations. Served as point person for all marketing activities, endorsements, sponsorships, merchandise and publicity.

• Managed the 2008 “Vortex” World Tour (53 shows in 19 countries), the 2010 “Out My Mind, Just In Time” World Tour (45 shows in 10 countries), the 2011 “Enter the FreaQ Tour” (35 shows in 12 countries), and the 2012 “Love FreaQ Tour” (35 shows in 14 countries). Actions: Overall on-sight tour management and accounting duties. Advanced and managed event production and touring logistics. Coordinated all marketing and publicity efforts. Managed production and sales for tour merchandising. After party booking & sponsorship sales.

• Managed and/or Produced hundreds of brand activations, special events and concerts in the US and Japan with headliners such as Prince, Dave Chappelle, Queen Latifah, Jamie Foxx, Paul Oakenfold, Common, N.E.R.D., Snoop Dogg, DJ Jazzy Jeff, DJ Mark Farina, The Roots, DJ Questlove, Grandmaster Flash, George Clinton, ‘Little’ Louie Vega, Mos Def, Q-Tip, Jill Scott, Biz Markie, Thievery Corporation, American Hi-Fi; branded events & tours for companies such as Heineken USA, Hennessy-Moet, Dell, Yahoo!, Nissan, Frito-Lay, Budweiser, The Recording Academy, Puma, NYLO Hotels, Chipotle and Nokia USA.

• Supervised production and assisted the Director for the Erykah Badu music video, Honey, which won Best Direction during the BET, MTV & VH1 Video Awards and was nominated for a GRAMMY® Award, as well as the critically acclaimed videos for songs “Jump Up in the Air and Stay There feat. Lil Wayne” and “Window Seat” which made international headline news.

• Managed North American Consumer Tours for the Nokia N-Gage in 2004 including marketing research, vendor bids, co-sponsorship, tour management, event production, logistics, creative design, street teams, custom consumer kiosk designs, media buy/research and public relations. Two tours with 29 total cities over a 12-month period.

• Managed publicity, promotions and merchandising for the 2005 & 2006 Sugar Water Festival; a 20-city US/Canadian music tour that featured Queen Latifah, Jill Scott, Erykah Badu and Floetry; the tour set sales records for urban events in Pollstar Magazine.


marketing executive -...

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