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Page 1: Marketing digital, nouvellestendances

Tendances 2015

Page 2: Marketing digital, nouvellestendances

Le mobile

8/10 une fois par jour au moins

Web to store

45% utilisent Internet avant un achat

Vidéos

5/10 distraction

57% préfèrent vidéos de moins de 5 minutes

N=3000

Page 3: Marketing digital, nouvellestendances
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Place au ROPO

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AMAZON

Page 17: Marketing digital, nouvellestendances
Page 18: Marketing digital, nouvellestendances

TSU

TSU : 3,6 millions d’utilisateurs

Page 19: Marketing digital, nouvellestendances

Vivez caché Protégez vos données

Page 20: Marketing digital, nouvellestendances
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Page 24: Marketing digital, nouvellestendances

Nostalgie

Page 25: Marketing digital, nouvellestendances

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