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Digital Marketing 311,2nd floor,Main road above Yes Bank,Chattarpur,New Delhi-110074 Higher Education Institute

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Page 1: Marketing Digitalhighereducation.org.in/wp-content/uploads/2019/02/higher-education... · Social Bookmarking Submission Articles Submission Press Release Submission Forum Submission

Digital Marketing

311,2nd floor,Main road above Yes Bank,Chattarpur,New Delhi-110074

Higher Education Institute

Page 2: Marketing Digitalhighereducation.org.in/wp-content/uploads/2019/02/higher-education... · Social Bookmarking Submission Articles Submission Press Release Submission Forum Submission

Earn While youLearn.

Site Analysis/keyword AnalysisMeta tag DevelopmentCanonical ImplementationCreating Site MapsOptimize SEO content & Check Duplicate contentsKeyword DensityInternal linking/Image Optimization

On Page-Optimization

Directory submissionSocial Bookmarking SubmissionArticles SubmissionPress Release SubmissionForum SubmissionPPT SubmissionPDF submissionClassified SubmissionBusiness Local ListingBlog CommentingGoogle MapsRSS SubmissionSearch Engine SubmissionYahoo Question Answer participation

Off Page Optimization

OUR MODULES

What is online marketingimportance of online marketingHow Online Marketing Works?Preface to online MarketingSignificance of SEOMain Search Engines

Digital Marketing Fundamentals

How to Choose a Domain NameUnderstand website Navigation,sites Structure etcTypes of websitesWebsites vs PortalsArchitecture of WebsiteWebsite Designing BasicDomain HostingDiffidence between dynamic & Static website

Website Planning,Designing & Creation

what is seo need of seo search engineshow search engine works?Major function of a search engineDifferent types of keywordsgoogle trends & insights steps in seopage rank & alexa,link baittype of back linkscase study of white hat seocase study of black hat seo

Search engine optimization(SEO)

International E-CommerceInternational E-Commerce StrategyIncludes 10 more tips to E-commerce Marketing

E-commerce

Higher Education Institute

Digital Marketing

Page 3: Marketing Digitalhighereducation.org.in/wp-content/uploads/2019/02/higher-education... · Social Bookmarking Submission Articles Submission Press Release Submission Forum Submission

Earn While youLearn.

What is affiliate marketing?Affiliate management agenciesMerchant,Affiliate,Market & CustomerProduct & service marketingHow to sell your product or service through websitestraffic from affiliate NetworkCommission Based Lead Generation

Affiliate Marketing

Brand BuildingPositive Negative brand buildingpromoting brand awarenessrebuilding brand imagebrand building tools & Apps

Online Reputation Management

Understanding Advertising GoalsKeyword ResearchCreating Campaign and ad groupsBidding StrategyCampaign OptimizationBilling & AccountingSearch Advertising moduledisplay Advertising modulevideo advertising modulemobile advertising moduleRe-targeting ModuleKeyword planning for paid marketingon page optimization for paid marketinglanding page creationAd Making StrategiesGeo-targeting of ads Campaign DesigningCampaign optimizationconversion tracking

Search Engine Marketing(SEM/PPC)

Facebook-Online Marketing Internet Marketing with LinkedinGoogle+TwitterInstagramCreating page & groupsproduct brand promotion acivitydata base management Lead Generationbranding on facebookfacebook marketing appsfacebook marketing plugins

Social Media Marketing

Website planning based on Geographic targetingkeywords selection based on geographic targetinginternet marketing software applications based on Geo Targeting

Geo-Targeting-International Targeting

Importance of content managementContent Team ManagementContent DistributionContent for various Networks

Content Marketing & Management

Higher Education Institute

Digital Marketing

Page 4: Marketing Digitalhighereducation.org.in/wp-content/uploads/2019/02/higher-education... · Social Bookmarking Submission Articles Submission Press Release Submission Forum Submission

With modern technology, problem-solving skills will be

in demand.

What is Adsense?How to get approved for adsense?How to get Google AsenseDo's And Don'ts for adsense approvalPlacing Ads on your blog or websitesTop 10 Alternative ads Websites.

Fundamentals of Adsense

Brand BuildingPositive Negative brand buildingpromoting brand awarenessrebuilding brand imagebrand building tools & Apps

Online Reputation Management

Setting up Goals & TrackingTraffic Tracking & AnalysisE-Commerce TrackingCreating Funnels

Web Analytics

Video CreationUploading Managing VideosOptimizing videos for search enginessearch engine optimization of videosPromoting videosbrand promotion through videosAdvertising on You tube

Video Marketing-Branding & Lead Generation with You Tube

The Development of mobile marketingvarious forms for mobile marketingGeo-Targeting your campaign for smartphonesMeasuring & Managing your campaignHow consumers use mobile marketingApps Advertisement & Case Studies

Mobile Marketing

How to begin from scratch and quickly build a portfoliohow to find clients -fasthow to market yourselfhow to build your own website for freehow to find the most profitable project and drop the resthow much to charge from clientshow to earn money through videos

Earn Money as Freelancer

Implementing effective emails campaignsDesigning principal for email newslettershow to create html emailChoosing the right partners

E-mail Marketing

Higher Education Institute

Digital Marketing