marketing defined

Marketing Defined By Neha Bhardwaj PGDM-IMT-G

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Marketing Definition by Kotler in London School of Business.

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Marketing Defined

ByNeha BhardwajPGDM-IMT-G

What is Marketing

CCDVTP – By Kotler Create, Communicate and Deliver the Value To a Target Market by Creating Profits

Create, Communicate and Deliver

Create – Product Management Communicate – Brand Management Deliver – Customer Management

Change in Product Management

Conventionally, Product Management was about creating a product using internal team.

Today, companies are connected with scientists outside the company as well for product management. (Open innovation)

Example: Procter and Gamble adopted cookie maker from Italy to create face like shapes for their product – Pringle.

Change in Brand Management

Conventionally, Brand was about a logo, name and packaging. (Mind Share and Heart Share)

Today, it is a promise. Now, a brand seeks Spirit Share of the customers.

Change in Customer Management

Conventionally, it was about maintaining a database of customers.

Today, customer management involves aspects of co-creation.

Example – Creating advertisements with the help of customers.

Source:https://www.youtube.com/watch?v=bilOOPuAvTY

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