marketing cte calvert county public school cte counselors’ conference november 1, 2012
TRANSCRIPT
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Marketing CTE
Calvert County Public School
CTE Counselors’ Conference
November 1, 2012
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Library Project
• We received a grant award for $5000 for the purpose of forging a partnership between the public library and Calvert County Public Schools.
• The partnership allowed us to market our CTE programs to students and parents in our community.
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The kickoff event was held in January at our local public library.
• Dr. Grasmick attended and spoke.• Dr. Smith, our superintendent, spoke.• Several county commissioners and
members of our Board of Education attended.
• Several alumni students spoke.• Finally, I spoke (low light of whole event).
Library Project
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Three evening events at the library:• Construction and Development and
Transportation Technology• Arts, Media, and Communication; MET;
and IT• Business Management and Finance;
Consumer Services, Hospitality, and Tourism; Health and Biosciences; and Human Resource Services
Library Project
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Library Project
What we used the money for…
• Posters advertising our programs,
• Bookmarks serving as “save the dates”,
• Stipends for teachers to attend the evening events,
• Refreshments for the kickoff event.
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Recruiting Tenth Graders
• Tenth grade presentations in either English or US History
• Slide show and videos
• Field Trips to CTA
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Field Trip Sign Up
Recruiting Tenth Graders
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• Each high school comes for ½ day.
• Knock the whole thing out in two days.
• Sample name tag that the tenth graders wear.
Recruiting Tenth Graders
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Videos
• Contracted with Career Puppy, a local business, to create an overview video for our school.
• Have since created a second video which featured three programs – CAD, Oracle, and Cisco.
• Will be making a third video this year marketing our PLTW programs.
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Counselors
• Communicating with high school and middle school counselors about our programs is very important.
• Each year, we bring the counselors from our six middle schools and four high schools to the CTA for ½ day tour and conversation.