marketing concierge agency finder€¦ · lead generation & nurturing, custom events and more....
TRANSCRIPT
For Systems Integrators, Strategic Outsourcers, Cloud Service Providers and OEM Partners
Agency Directory
MARKETING CONCIERGE AGENCY FINDER
Find the right agency for your Dell EMC partner marketing initiatives.
Welcome to the print version of the Dell EMC Marketing Concierge Agency Finder. Dell EMC Systems Integrators, Strategic Outsourcers, Cloud Service Providers and OEM Partners can use this directory to explore and connect with agencies to plan and execute Dell EMC partner marketing programs.
Each agency represented here has been closely vetted and selected by Dell EMC for partner marketing activities. The agency profiles include a company overview, list of capabilities and global regions served.
To view the most up-to-date Agency Finder online, go to DellEMCAgencyFinder.com.
We wish you all the best in launching your Dell EMC marketing programs!
Dell EMC Partner Marketing Team
2 Program Overview Capabilities Category Guide Directory of Agencies© 2017 Dell Inc. All rights reserved.
How can the Marketing Concierge Agency Finder help you?
Save time, effort and money by leveraging hand-picked and trained marketing resources familiar with Dell EMC brand guidelines and programs.
3 Program Overview Capabilities Category Guide Directory of Agencies
Easily find agencies with niche capabilities plus regional reach.
Select resources from an online directory developed exclusively with partner needs in mind.
Plan and execute fully customized campaigns and optimize your marketing budgets to drive results.
© 2017 Dell Inc. All rights reserved.
Capabilities Category Guide
Brand Development/Graphic Design Brand creation and evolution, logo design, new product branding and launch
Branded Merchandising/Fulfillment Sourcing, production and shipment of branded merchandise and related material
Content/Messaging Development Creation of custom ebooks, customer stories, white papers, blog posts, infographics, PowerPoints and other assets
Database Marketing Database refresh/cleanse, list building and segmentation
Event Management Event planning, venue research, audience acquisition, event creative assets, on-site event staffing and post-event follow-up
Lead Generation/Marketing Automation Multi-touch campaigns using direct mail, email, digital targeting and calling to generate leads and/or set appointments; automation/lead nurturing programs
Localization/Translations Campaign and creative translation and localization services
4 Program Overview Capabilities Category Guide Directory of Agencies© 2017 Dell Inc. All rights reserved.
Public Relations Press releases, media placement and strategy, publicity events and product/brand launches
Research/Analytics/Thought Leadership Industry research, reports and competitive and market analyses
Social Media Account building, organic and paid social media campaigns, social strategy,
editorial calendars and ongoing management of social accounts
Telemarketing/Lead Qualification Calling services to identify and qualify sales-ready leads
Video Production of videos including talking head, animated, whiteboard and more
Web Development Website design and development, copy writing, search engine optimization
and ongoing maintenance
Webinars Webinar content planning, presentation design, audience acquisition, live webinar hosting and post-webinar follow-up
5
Capabilities Category Guide
Program Overview Capabilities Category Guide Directory of Agencies© 2017 Dell Inc. All rights reserved.
07 | 11mark
08 | Archer Malmo
09 | BAO, Inc.
10 | Bleu Marketing Solutions, Inc
11 | BrightTALK
12 | Demand Marketing Solutions
13 | Harte Hanks
14 | IDG
15 | Lauchlan
16 | Merchandise Partners (BDA)
26 | Colligo
27 | Proximity Istanbul
28 | ServicePro
29 | Silver
30 | The Marketing Hub
31 | WerbeHaus
6 Program Overview Capabilities Category Guide Directory of Agencies
DIRECTORY OF AGENCIES
© 2017 Dell Inc. All rights reserved.
AMERICAS PAN EMEA17 | MeriTalk
18 | ON24, Inc
19 | Opus Agency
20 | SMA Group of Companies, Inc.
21 | Sol Marketing
22 | Somnio
23 | SwervePoint LLC
24 | X2M Inc.
25 | Y&R Austin
11mark11mark is a full-service communications agency, 100% focused on helping tech
brands explain who they are, what they do, and how to stand out from the competition.
Our job is to amplify your success with research, messaging, creative/digital marketing
programs, PR and social media campaigns. We’ve worked across all vertical industries,
and bring significant experience in public sector and healthcare.
From blogs and white papers, to videos, infographics, and custom publications,
our team will help you educate, connect with and nurture relationships with
business leaders and technical audiences.
Interested in raising your profile? Launching a customer advocacy program?
Creating a demand-generation campaign that gets results, or building a new
platform to tell your story? Get in touch today.
WEBSITE:
11mark.com
PRIMARY CONTACT:
Nicole Burdette | [email protected] | +1.703.662.1192
CAPABILITIES:
Brand Development/Graphic Design, Content/
Messaging Development, Lead Generation/
Marketing Automation, Public Relations,
Research/Analytics/Thought Leadership,
Social Media, Video, Web Development
REGIONS:
United States
7 Program Overview Capabilities Category Guide Directory of Agencies© 2017 Dell Inc. All rights reserved.
Archer MalmoArcher Malmo is an independent creative agency, with more than 220 dedicated
experts, that combines brand thinking, data and technology to drive results for
our clients today and growth tomorrow. Offices in Austin, TX and Memphis, TN.
Long experience with technology clients. Have been working with Dell since 1997.
We are nimble and flexible.
We have deep resources in all digital disciplines, and some of our favorites include
CRM, email and social media. We also maintain key strategic relationships with
Salesforce, Marketo and other technology providers that aid in growing our strong
roots in technology development. We excel in programmatic media buying, dynamic
and personalized communication, creative design and public relations as a part of our
integrated offering.
We create local, national and global campaigns and activities that resonate with
the target audience. We work with partners to localize and execute in local markets
outside the US.
WEBSITE:
archermalmo.com
CAPABILITIES:
Brand Development/Graphic Design,
Content/Messaging Development,
Database Marketing,
Lead Generation/Marketing Automation,
Public Relations,
Research/Analytics/Thought Leadership,
Social Media,
Video, Web Development, Webinars
REGION:
United States
8 Program Overview Capabilities Category Guide Directory of Agencies© 2017 Dell Inc. All rights reserved.
PRIMARY CONTACT:
Madesyn Don | [email protected] | +1.512.532.2833
9 Program Overview Capabilities Category Guide Directory of Agencies
BAO, Inc.BAO is the de facto partner for sales and marketing teams in the high-tech industry
developing powerful, profitable go-to-market strategies. BAO’s suite of solutions includes
Appointment-Setting, Account Intelligence, Lead Qualification and Contact Validation.
BAO has provided Appointment-Setting campaigns to Dell EMC and its partners since
2011, increasing sales productivity by teeing up at-bats with executives at Dell EMC’s
prospect accounts.
WEBSITE:
baoinc.com
PRIMARY CONTACT:
Bryan Eger | [email protected] | +1.774.278.0572
CAPABILITIES:
Database Marketing,
Lead Generation/Marketing Automation,
Telemarketing/Lead Qualification
REGIONS:
United States, Canada
© 2017 Dell Inc. All rights reserved.
Bleu Marketing Solutions, IncAs a full-service agency, Bleu Marketing helps clients achieve dramatic success with
unique B2B strategies and targeted creative. In fact, our clients praise us for our abilities
to create breakthrough work while delivering above average results. From digital content
creation to lead-gen media strategies, we embrace the big picture while tending to the small
details that make a new project come alive. And we love working hand-in-glove with clients
to deliver marketing solutions that make the most of budgets and resources. You might say
we are relentless in our pursuit of the big idea and it shows in our work (and work ethic).
WEBSITE:
bleusf.com
PRIMARY CONTACT:
Laura van Galen | [email protected] | +1.415.345.3333
CAPABILITIES:
Brand Development/Graphic Design,
Branded Merchandising/Fulfillment,
Content/Messaging Development,
Database Marketing, Event Management,
Lead Generation/Marketing Automation,
Localization/Translations, Public Relations,
Research/Analytics/Thought Leadership,
Social Media, Telemarketing/Lead Qualification,
Video, Web Development, Webinars
REGIONS:
United States, Canada, LATAM, Pan EMEA, APJ
10 Program Overview Capabilities Category Guide Directory of Agencies© 2017 Dell Inc. All rights reserved.
BrightTALKBrightTALK brings professionals and businesses together to learn and grow.
Thousands of thought leaders are actively sharing their insights, their ideas and
their most up-to-date knowledge with professionals all over the globe through
the technologies that BrightTALK has created. At BrightTALK, we believe people
learn the most when they hear directly from those who know the subject best,
and we believe that this experience is enhanced through a dialog between
speakers and the audience. Our online event tools offer a dynamic environment
for everyone involved. It is the interactions we witness and the advancement
of knowledge in our online communities that excites us the most.
Specialties: online events, demand generation, video, webinars, streaming
media, engagement marketing, thought leadership, lead generation, online
communities, rich media, content marketing, webcasting
WEBSITE:
brighttalk.com
PRIMARY CONTACT:
Jason Olsen | [email protected] | +1.831.241.1692
CAPABILITIES:
Lead Generation/Marketing Automation,
Localization/Translations, Video, Webinars
REGIONS:
United States, Canada, LATAM, Pan EMEA, APJ
11 Program Overview Capabilities Category Guide Directory of Agencies© 2017 Dell Inc. All rights reserved.
Demand Marketing SolutionsDemand Marketing Solutions (DMS) has been helping software and technology manufacturers and
resellers recruit event attendees and generate qualified leads and appointments for over 13 years.
DMS works closely with every client to develop successful calling efforts specific to their budget,
offering and target audience. We provide data consultation and management, scripting and
content development and schedule weekly meetings with each client to provide and receive
critical feedback.
Our professional business development agents are experts at calling, identifying and engaging
target decision makers. Once engaged, the agents utilize years of tech calling experience
to uncover any areas of pain or need the prospect may have around current server, storage,
networking, infrastructure, security, cloud or data/analytics solutions.
Whether you need us to schedule phone or in-person appointments for your sales team, drive
attendees to a live or virtual event, generate qualified leads for your pipeline or qualify raw leads
from your website or other sources – Demand Marketing Solutions has the experience,
technology and talent to make your calling campaign a success.
WEBSITE:
demandmarketingsolutions.com
PRIMARY CONTACT:
Stacey Holguin | [email protected] | +1.866.602.2112
CAPABILITIES:
Content/Messaging Development,
Database Marketing, Lead Generation/
Marketing Automation, Telemarketing/
Lead Qualification
REGIONS:
United States, Canada
12 Program Overview Capabilities Category Guide Directory of Agencies© 2017 Dell Inc. All rights reserved.
Harte HanksHarte Hanks is a global marketing services firm specializing in multi-channel
marketing solutions that connect our clients with their customers in powerful
ways. Experts in defining, executing and optimizing the customer journey,
Harte Hanks offers end-to-end marketing services including consulting,
strategic assessment, data & analytics, digital, social, mobile, print, direct mail
and contact center. From visionary thinking to tactical execution Harte Hanks
delivers smarter customer interactions for some of the world’s leading brands.
WEBSITE:
hartehanks.com
PRIMARY CONTACT:
Aaron Ludwig | [email protected] | +1.810.459.1468
CAPABILITIES:
Branded Merchandising/Fulfillment,
Content/Messaging Development,
Database Marketing, Lead Generation/
Marketing Automation, Research/Analytics/
Thought Leadership, Social Media,
Telemarketing/Lead Qualification, Video,
Web Development
REGIONS:
United States, Canada, Pan EMEA
13 Program Overview Capabilities Category Guide Directory of Agencies© 2017 Dell Inc. All rights reserved.
IDGIDG’s global marketing services provide leading-edge converged marketing solutions,
enabling tech marketers to create, elevate and communicate the value of their partnerships.
We offer a complete portfolio of turnkey and customized solutions that can supplement
ongoing partner/alliance marketing initiatives. Our expertise spans program management,
research-based programs, content development, brand messaging, social marketing services,
lead generation & nurturing, custom events and more.
By leveraging the combination of marketing services expertise with the full portfolio of
the IDG premium media brands (CIO, Computerworld, CSO, InfoWorld, ITworld and Network
World), we create and deliver valuable solutions to help you succeed in your partner/alliance
marketing endeavors.
WEBSITE:
idg.com
PRIMARY CONTACT:
Michael Latchford | [email protected] | +1.508.766.5376
CAPABILITIES:
Brand Development/Graphic Design,
Content/Messaging Development,
Event Management, Lead Generation/
Marketing Automation, Localization/
Translations, Research/Analytics/
Thought Leadership, Social Media,
Telemarketing/Lead Qualification,
Video, Web Development, Webinars
REGIONS:
United States, Canada, LATAM, Pan EMEA, APJ
14 Program Overview Capabilities Category Guide Directory of Agencies© 2017 Dell Inc. All rights reserved.
LauchlanLauchlan is a full-service B2B marketing agency focused exclusively on the IT channel.
Lauchlan works with leading brands like Dell EMC as well as directly with IT solution providers,
VARs, MSPs, CSPs and IT consultancies to generate leads, create content and videos, execute
events and webinars and more. Whether your goal is brand evolution, lead generation or
anything between, Lauchlan delivers work that is content-forward, data-driven and always
measured against your KPIs.
When our business partners are asked why they choose to work with Lauchlan year over year,
they consistently cite our ability to understand their needs, proactively suggest relevant
ideas, consistently maintain an unwavering focus on their brand and execute on their behalf
as though we are a true extension of their internal team.
WEBSITE:
lauchlanx.com
PRIMARY CONTACT:
Krystan Sylva | [email protected] | +1.603.501.8155
CAPABILITIES:
Brand Development/Graphic Design,
Branded Merchandising/Fulfillment,
Content/Messaging Development,
Database Marketing, Event Management,
Lead Generation/Marketing Automation,
Localization/Translations, Public Relations,
Research/Analytics/Thought Leadership,
Social Media, Telemarketing/Lead Qualification,
Video, Web Development, Webinars
REGIONS:
United States, Canada, LATAM, Pan EMEA, APJ
15 Program Overview Capabilities Category Guide Directory of Agencies© 2017 Dell Inc. All rights reserved.
Merchandise Partners (BDA)BDA | Merchandise Partners serve as the premier branded merchandise agency for some
of the world’s most trusted brands, including Dell & Dell EMC.
We can support your sales, marketing, and brand initiatives with branded merchandise
in categories ranging from desk merchandise, print media, in-stadium and event
giveaways, apparel, signage & display and much more.
We’ve served as Dell’s agency since 1998 and service Dell’s brand through
DellEventShop.com, and produce thousands of custom items, including
co-branding, each year.
We’re a global partner, with offices in North America, the Philippines, China, and the UK –
we can support global projects. We also offer one-stop, turn-key merchandising – offering
creative design, logistics, product design, and more to control the supply chain.
We can be an expert and guide to the world of brand merchandise
as you partner with Dell EMC.
WEBSITE:
merchandisepartners.com | bdainc.com | DellEventShop.com
PRIMARY CONTACT:
Sarah Goodman | [email protected] | +1.512.582.6591
CAPABILITIES:
Brand Development/Graphic Design,
Branded Merchandising/Fulfillment
REGIONS:
United States, Canada, LATAM, Pan EMEA
16 Program Overview Capabilities Category Guide Directory of Agencies© 2017 Dell Inc. All rights reserved.
MeriTalkMeriTalk is a public-private partnership that leverages an award-winning
editorial team and world-class events staff to produce unmatched news,
analysis and insight that improves the outcomes of government information
technology. MeriTalk’s editorial mission is to engage federal, state and local
chief information officers, along with their industry counterparts and IT
policymakers at the most senior levels of government, through news, feature
stories, exclusive studies and reports, events and professional multimedia
productions. Our editorial content and events infrastructure is supported
by daily and weekly newsletters that reach 115,000+ federal, and 150,000+
state & local IT decision makers. The MeriTalk team can support your
marketing goals with advertising, content syndication, events and a wide
variety of digital marketing campaigns.
Industries Served: Federal (meritalk.com) and State & Local (21centurystate.com)
WEBSITE:
meritalk.com
PRIMARY CONTACT:
Nicole Burdette | [email protected] | +1.703.662.1192
CAPABILITIES:
Event Management,
Lead Generation/Marketing Automation,
Research/Analytics/Thought Leadership,
Webinars
REGION:
United States
17 Program Overview Capabilities Category Guide Directory of Agencies© 2017 Dell Inc. All rights reserved.
ON24, IncON24 is the global leader in webinar-based marketing solutions that drive demand
generation and customer engagement. Its patented cloud-based platform features
an interactive and immersive user interface and industry-leading webinar analytics for
events, campaigns and benchmarking. Providing one-click access from any computer
or mobile device, ON24’s award-winning solutions are integrated with leading CRM and
marketing automation platforms, enabling marketers to optimize demand generation,
enhance lead qualification and accelerate opportunities in their sales pipelines. The
Forrester Wave report identified ON24 as the Enterprise Video and Webcasting leader.
Additional applications for the ON24 product portfolio include virtual training, talent
development and town hall meetings. More than 1,000 enterprises of all sizes rely on ON24.
ON24 is the leading provider of virtual environments which create an engaging user
experience with interactive features, including scheduled webinars, social networking,
idea storming, group discussions, application sharing, scheduled chats, peer-to-peer
collaboration, blogs and much more.
WEBSITE:
on24.com
PRIMARY CONTACT:
Brian Sakre | [email protected] | +1.843.388.4958
CAPABILITIES:
Event Management,
Localization/Translations,
Video, Webinars
REGIONS:
United States, Canada, LATAM, Pan EMEA, APJ
18 Program Overview Capabilities Category Guide Directory of Agencies© 2017 Dell Inc. All rights reserved.
Opus AgencyOpus Agency is a brand events and marketing agency. We create and manage 900+ events
and campaigns every year, all over the world, including roadshows, product launches,
executive-level summits, immersive brand experiences and user conferences for 100–30,000
attendees. Our core strengths include Strategic Services (i.e., audience acquisition), Creative
& Production (i.e., experience design like Dell EMC Pavilion @ Dell EMC World, Video and
Staging/Signage), Event Management and Promotional Marketing (i.e., branded giveaways).
Why do so many technology companies work with us? Our operational philosophy is called
TeamCS™. It’s grounded in deep thought and business research. We have amazing people that
share strong values, and a specific methodology that ties everything we do to customer success.
PEOPLE: In an industry where team is everything, Opus hires, trains and mentors people
specifically for effective collaboration.
VALUES: Opus employees operate with absolute clarity about how we do business, and
why—everything revolves around operating with integrity. We’re immersed in a culture
of trust, transparency, open communication and respect.
METHODOLOGY: An unrelenting focus on customer success is baked into every milestone
of every project we undertake. Our systems and processes are renowned in the industry
for empowering success and enabling collaboration.
WEBSITE:
opusagency.com
CAPABILITIES:
Brand Development/Graphic Design,
Branded Merchandising/Fulfillment,
Content/Messaging Development,
Event Management, Lead Generation/
Marketing Automation, Localization/Translations,
Research/Analytics/Thought Leadership, Social
Media, Video, Web Development
REGIONS:
United States, Canada, LATAM, Pan EMEA, APJ
19 Program Overview Capabilities Category Guide Directory of Agencies© 2017 Dell Inc. All rights reserved.
PRIMARY CONTACT:
Scott Oliker | [email protected] | +1.925.389.4658
SMA Group of Companies, Inc. (SMA)
Established in 1985, SMA provides marketing services for technology firms.
Since then, we have helped a broad range of Canadian and U.S. clients generate
profitable sales revenue through well-designed marketing activities. From e-marketing
to one-on-one marketing, lead generation to market research, SMA offers a broad
range of services that help you reach and influence your prospects and customers.
We can help fill a gap in resources. Or we can act as your marketing department,
on call. One-off project? Long-term marketing program? We’ll work with you to understand
your requirements and propose a package of services that will fit the bill. We pride
ourselves on professional execution, delivering on budget and on time. All of which
means exceptional value for you. When you require assistance with digital marketing
communications, target market list building, demand generation, marketing communications/
copywriting, direct marketing campaigns, customer marketing/references, event management,
market research or marketing automation, SMA can help.
WEBSITE:
SMAworld.com
PRIMARY CONTACT:
Bob Becker | [email protected] | +1.416.275.6782
CAPABILITIES:
Brand Development/Graphic Design,
Branded Merchandising/Fulfillment,
Content/Messaging Development,
Database Marketing, Event Management,
Lead Generation/Marketing Automation,
Localization/Translations, Public Relations,
Research/Analytics/Thought Leadership,
Social Media, Telemarketing/Lead Qualification,
Video, Web Development, Webinars
REGIONS:
United States, Canada
20 Program Overview Capabilities Category Guide Directory of Agencies© 2017 Dell Inc. All rights reserved.
Sol MarketingSol Marketing is obsessed with creating wins for our clients. We believe understanding
your customer empowers you to tell your story and drive them to action. Content can
elevate your brand and ultimately drive business results—but only if you do it right.
That’s where we come in. We’ll uncover the insights you need to make critical
decisions with confidence and create strategies to solve your business challenges.
We do that through marketing services, brand strategy and market research.
Here’s just a sampling of how we can work with you:
Our happy clients will tell you that our focus on results rather than activities, strategic
thinking and innate ability to do ANYTHING is what makes us unlike any other firm they’ve
worked with. Since 2003, we’ve led strategy engagements for organizations ranging
from international household names like Dell, Microsoft and NBC Universal, to digital
winners like Allrecipes, Cheezburger, HomeAway and RetailMeNot, and many more.
21 Program Overview Capabilities Category Guide Directory of Agencies
Marketing and Content Services
• Go-to-market planning
• Creating marketing content to drive campaigns
• Re-packaging content into new form factors (e-brochures, video, infographics, microsites, etc.)
• Sales enablement tools
Brand Strategy and Market Research
• Brand positioning
• Messaging development
• Audience segmentation, profiling and prioritization
• Buyer personas and customer journeys
• Ethnographic research
© 2017 Dell Inc. All rights reserved.
PRIMARY CONTACT:
Megan Moller | [email protected] | +1.512.445.4807
WEBSITE:
solmarketing.com
CAPABILITIES:
Brand Development/Graphic Design, Content/
Messaging Development, Event Management,
Lead Generation/Marketing Automation,
Localization/Translations, Research/
Analytics/Thought Leadership, Video,
Web Development, Webinars
REGIONS:
United States, Canada, LATAM, Pan EMEA, APJ
SomnioSomnio is an Austin-based, digital B2B marketing agency. Our focus is on helping
high-tech organizations communicate through digital channels via multi-touch
campaigns, trade show experience, interactive tools and other channels. Somnio
is a minority-owned agency with a 10-year working relationship with Dell and EMC.
Prior to the merger, Somnio was 1 of 2 agencies that were preferred vendors for
both EMC and Dell. In the Dell EMC brand, and the newly launched Dell Technologies
brand, Somnio has successfully executed on campaigns and engagements with
Dell Enterprise, Dell Brand, Dell OEM, Dell IoT (Partner Portal), as well as Dell Partners
(SAP, Intel, ISVs and SIs). Somnio’s work with Dell has also received industry recognition
for innovation.
WEBSITE:
somnio.com
PRIMARY CONTACT:
Paul Rafael | [email protected] | +1.972.375.4252
CAPABILITIES:
Brand Development/Graphic Design,
Content/Messaging Development,
Database Marketing, Event Management,
Lead Generation/Marketing Automation,
Localization/Translations, Public Relations,
Research/Analytics/Thought Leadership,
Social Media, Video, Web Development, Webinars
REGIONS:
United States, Canada, LATAM, Pan EMEA, APJ
22 Program Overview Capabilities Category Guide Directory of Agencies© 2017 Dell Inc. All rights reserved.
SwervePoint LLCSwervePoint is a full-service branded merchandise and fulfillment agency.
We help channel partners develop demand-generation programs to increase
revenue and brand awareness through the strategic use of innovative branded
merchandise, custom packaging, promotion and e-commerce.
As examples, we can work with you and your event management and lead-generation
partners to integrate merchandise into your campaigns to drive audience engagement
and direct mail response rates, or outfit your sales and exhibits teams with on-trend uniforms.
With in-house creative, merchandising, IT, global account management, specialized
kitting and fulfillment teams, we are here to help you seize every sale by being aggressive,
creative and passionate.
SwervePoint is proud to have been an approved vendor to EMC for the past 13 years
including being an integral part of EMC World. We’re energized by the opportunity
to serve Dell EMC in 2017 and beyond, so you can go big and win big.
WEBSITE:
swervepoint.com
PRIMARY CONTACT:
Eric Bazin | [email protected] | +1.978.777.9048
CAPABILITIES:
Branded Merchandising/Fulfillment
REGIONS:
United States, Canada, LATAM, Pan EMEA, APJ
23 Program Overview Capabilities Category Guide Directory of Agencies© 2017 Dell Inc. All rights reserved.
X2M Inc.X2M provides data analytics and marketing services to the technology industry.
Since 2002, we’ve worked with IT manufacturers, distributors and solution providers
leveraging data to drive strategy and marketing activities. Data Services include: KPI
Dashboards, Partner and Customer Report Cards, Marketing ROI, List Management,
List Cleansing, Technology Refresh, Trend Analysis. Marketing Services include:
Strategy, Consulting, Marketing Plans, Project Management, Market Research,
Social Media Marketing, Email, Digital Marketing, Lead Generation & Management.
Why work with X2M on your next project? Responsive. Targeted. Cost Effective.
Experienced. Process Oriented. A True Partner. We strongly believe in ethics,
corporate responsibility and environmental stewardship. Our goal is to help
our customers make timely, well researched, strategic decisions that reduce time
from concept to deployment saving precious resource. When we can save our
customers time and money, this translates into incremental profits that we can
donate to the community. X2M donates 1% of our corporate profits to non-profit
groups around the globe. The principals of X2M are proud to have worked with
a diverse set of clients ranging from Fortune 50 to local businesses. We look
forward to working with you to make your business thrive! Visit our Clients page
and become X2M’s next satisfied customer.
WEBSITE:
x2m.biz
PRIMARY CONTACT:
Bill VanLeeuwen | [email protected] | +1.303.823.5400
CAPABILITIES:
Content/Messaging Development,
Database Marketing, Lead Generation/
Marketing Automation, Social Media
REGIONS:
United States, Canada
24 Program Overview Capabilities Category Guide Directory of Agencies© 2017 Dell Inc. All rights reserved.
Y&R AustinWith over 25 years of B2B technology marketing experience, Y&R Austin is unmatched in our ability
to create impactful and effective materials for Dell EMC partners. We have vast experience
working closely with a variety of segments within Dell EMC, including the Global B2B Channel
and OEM. Our specialty is in utilizing audience research and insight in order to create flexible go-
to-market strategies that adapt to customer needs. With the goal of moving prospects through
the sales funnel in the most efficient way, we develop highly strategic pieces including sales and
education materials for your internal teams as well as marketing and demand gen for your
customers and prospects. What’s more, in order to create globally relevant marketing materials
with consistent messaging, our centralized team has supported translation production as well
as go-to-market strategy and implementation for all regions.
WEBSITE:
yr-austin.com
PRIMARY CONTACT:
Brooke Rickard | [email protected] | +1.512.372.6628
CAPABILITIES:
Brand Development/Graphic Design,
Branded Merchandising/Fulfillment,
Content/Messaging Development,
Lead Generation/Marketing Automation,
Localization/Translations, Research/Analytics/
Thought Leadership, Social Media,
Telemarketing/Lead Qualification,
Video, Web Development, Webinars
REGIONS:
United States, Canada, LATAM, Pan EMEA, APJ
25 Program Overview Capabilities Category Guide Directory of Agencies© 2017 Dell Inc. All rights reserved.
Colligo GmbH• 20 years experience in B2B new business acquisition.
• Specialization on IT solutions.
• Ongoing campaigns for major multinational vendors, distributors and partners.
• Pan EMEA region.
• We are multicultural and we speak all in all 23 languages.
• Clearly defined, proven processes & complete strategy.
• Experts in target group segmentation.
• Transparent calculation / no hidden costs.
WEBSITE:
colligo.at
PRIMARY CONTACT:
Agnes Locker | [email protected] | +43 1 236 30 36 30
26 Program Overview Capabilities Category Guide Directory of Agencies© 2017 Dell Inc. All rights reserved.
REGION:
Pan EMEA
SUBREGIONS:
United Kingdom/Ireland, Central/Eastern Europe,
Middle East & Africa, France, Italy, Germany
LANGUAGES SUPPORTED:
Albanian, Bosnian, Bulgarian, Croatian, Czech, Dutch, English,
French, German, Greek, Hungarian, Italian, Macedonian,
Moldavian, Polish, Portuguese, Romanian, Russian, Serbian,
Slovakian, Spanish, Turkish, Ukrainian
CAPABILITIES:
Content/Messaging Development,
Database Marketing,
Lead Generation/Marketing Automation,
Localization/Translations,
Telemarketing/Lead Qualification
Proximity Istanbul Proximity is the digitally focused direct marketing arm of Omnicon Group/BBDO. Founded in 2000,
Proximity began in the digital age and has a varied portfolio of digital creative work including digital
advertising, search, strategy and planning, email, data and analytics and design. Proximity has 67 offices
in 51 countries with over 2500 employees. On top of these offerings, as Proximity Istanbul we also focus
on event management for our clients.
Our mission is to help people get closer to our brands by leveraging data and creativity to create highly
personalized communications and experiences.
WEBSITE:
proximityistanbul.com.tr/
PRIMARY CONTACT:
Murat Turfanda | [email protected] | +90 (212) 286 05 00, Ext:426
27 Program Overview Capabilities Category Guide Directory of Agencies© 2017 Dell Inc. All rights reserved.
REGION:
Pan EMEA
LANGUAGES SUPPORTED:
English, Turkish
SUBREGIONS:
Middle East & Africa
CAPABILITIES:
Brand Development/Graphic Design,
Branded Merchandising/Fulfillment,
Content/Messaging Development,
Event Management,
Lead Generation/Marketing Automation,
Localization/Translations,
Social Media,
Telemarketing/Lead Qualification,
Video
ServicePro SRL
28 Program Overview Capabilities Category Guide Directory of Agencies© 2017 Dell Inc. All rights reserved.
REGION:
Pan EMEA
SUBREGION:
Italy
LANGUAGES SUPPORTED:
English, Italian
ServicePro Italy was founded in 2003 by a group of professionals boasting a wide range of
different but complementary competencies and a proven expertise in B2B Marketing. As a tight-
knit and professional team we have an established experience in managing global corporations
with complex and many-sided operations and we are passionate about delivering the best
service to our Clients. ServicePro Italy primarily caters to IT & ICT companies.
By addressing their specific Business and Marketing requirements, ServicePro Italy delivers
highly specialized, customized and innovative services. By featuring a very good price-
performance ratio, the services delivered by ServicePro Italy allow companies and
businesses to fully meet their increasing requirements for budget optimization.
ServicePro Italy is the Italian representative of E3: an international network of
independent marketing and communication agencies. This enables E3 clients to meet their
brand and sales growth objectives for each of their geographical markets in a simplified,
effective and unified way.
PRIMARY CONTACT:
Margherita Nico | [email protected] | +39.347.8336892
WEBSITE:
servicepro.it
CAPABILITIES:
Branded Merchandising/Fulfillment,
Content/Messaging Development,
Database Marketing,
Event Management,
Lead Generation/Marketing Automation,
Localization/Translations,
Social Media,
Telemarketing/Lead Qualification,
Video
Silver Agency LimitedAt Silver we talk in a language that your customers and prospects understand and are dedicated to
connecting people with inspired ideas and compelling messages, your messages. With extensive
experience in the technology industry we can help you build trust, nurture loyalty and make
budgets work harder – and smarter – to drive excellent return on marketing investment.
Silver is a fully integrated agency with in-house capabilities including strategic planning, branding,
design, programming, animation/film and copywriting meaning whatever your requirements, Silver has it
covered. Silver’s eclectic mix of clients provides a wealth of success stories, from green-field awareness
campaigns through to regular lead generation activity, guaranteeing timely and seamless execution.
WEBSITE:
silver.agency
PRIMARY CONTACT:
Jeremy Bliss | [email protected] | +44 (0) 1242 585 930
29 Program Overview Capabilities Category Guide Directory of Agencies© 2017 Dell Inc. All rights reserved.
CAPABILITIES:
Brand Development/Graphic Design,
Branded Merchandising/Fulfillment,
Content/Messaging Development,
Lead Generation/Marketing Automation,
Localization/Translations,
Social Media,
Video, Web Development
REGION:
United States, Canada, LATAM, Pan EMEA, APJ
SUBREGION:
United Kingdom/Ireland
LANGUAGES SUPPORTED:
All Languages
The Marketing HubThe Marketing Hub is a network of best-of-breed Marketing Service Professionals & Specialist
marketing companies who collaborate to provide organisations access to holistic marketing
services. Our key point of differentiation is the high level of professional marketing services
and skills that the Hub network is able to provide at a cost-effective price. The Marketing Hub
team have been in the industry for many years and have vast experience and expertise in their
fields, priding themselves in high levels of service delivery.
The Marketing Hub is a level 2 BBBEE supplier. We are in our 9th year of operation with 22
core Hub team members with a network of over 100 service professionals.
WEBSITE:
marketinghub.co.za
30 Program Overview Capabilities Category Guide Directory of Agencies© 2017 Dell Inc. All rights reserved.
REGION:
Pan EMEA
SUBREGIONS:
Middle East & Africa
LANGUAGES SUPPORTED:
Afrikaans, English
CAPABILITIES:
Brand Development/Graphic Design,
Branded Merchandising/Fulfillment,
Content/Messaging Development,
Database Marketing,
Event Management,
Lead Generation/Marketing Automation,
Localization/Translations,
Public Relations,
Research/Analytics/Thought Leadership,
Social Media,
Telemarketing/Lead Qualification,
Video, Web Development
PRIMARY CONTACT:
Sadia Khan | [email protected] | +27 79 554 9145
WerbeHaus GmbHAre you looking to generate leads and opportunities in German-speaking markets by
addressing decision makers? Whether you need an entire campaign or just a single
advertising medium – rely on our expertise:
• Focused on the IT industry for over 20 years
• Conception and localization of campaigns
• Print and online implementation including web hosting
• Campaign management and 3rd party coordination (media, telemarketing, etc.)
We’re looking forward to hearing from you!
Wenn Sie Leads und Opportunities generieren wollen, sind wir für Sie da. Ob Sie eine ganze
Kampagne brauchen oder ein einzelnes Werbemittel – vertrauen Sie auf unsere Erfahrung:
• Seit mehr als 20 Jahren spezialisiert auf die IT-Branche
• Konzeption und Adaption von Kampagnen
• Print- und Online-Durchführung inklusive Web Hosting
• Kampagnen-Management und Koordination von Dienstleistern (Media, Telemarketing etc.)
Wir freuen uns auf Ihre Anfrage!
31 Program Overview Capabilities Category Guide Directory of Agencies© 2017 Dell Inc. All rights reserved.
PRIMARY CONTACT:
Anita Götz | [email protected] | +49 6142 9483-20
WEBSITE:
werbehaus.com
REGION:
Pan EMEA
SUBREGIONS:
Central/Eastern Europe,
Germany
LANGUAGES SUPPORTED:
English, German
CAPABILITIES:
Content/Messaging Development,
Database Marketing,
Event Management,
Lead Generation/Marketing Automation,
Localization/Translations,
Telemarketing/Lead Qualification,
Video, Web Development
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