marketing & communications may 2015 board report · marketing & communications may 2015...

Marketing & Communications • May 2015 Board Report

Marketing & Communications

May 2015 Board Report


PRODUCTION PIECESCrockett Event Program (print) – The College held it’s annual Dr. Ethelene Jones Crockett dinner on Thursday, April 30. This event honors the recipient of the Crockett Award and the Jackson College Distinguished Service Award. Mr. John Crist and Pastor Frank Hampton, were the award winners. CLICK ON IMAGE FOR COMPLETE DOCUMENT

Dr. Ethelene Jones Crockett

JACKSON COLLEGE FOUNDATION BOARD OF DIRECTORS

Rick Martoia, Chairman • The Hon. Charles Nelson, Vice Chair

Juli Smith, Secretary • Dale Dopp, Treasurer • Jason H. Valente, President

Directors: Leland Bassett ‘64 • The Hon. Susan Beebe • Jason Covalle • John M. Crist ’66

Donna L. Lake ’14 • Sheila A. Patterson • Dr. Daniel J. Phelan • Valerie Schuette ’00

Dr. Fred Slete ’78 • Anita Quillen • Zoe Wilcox • Dr. Rebekah Woods

Legal Counsel: Philip M. Moilanen

Emeritus Directors: Larry Bullen ’49 • Frank Dick • Richard N. Dodge ’57 • Dr. George E. Potter ’56

JACKSON COLLEGE BOARD OF TRUSTEES

Samuel R. Barnes, Chairman • John M. Crist, Vice Chairman

Sheila A. Patterson, Secretary • Donna L. Lake, Treasurer

Matthew R. Heins, Trustee • Philip A. Hoffman, Trustee

Dr. Edward A. Mathein, Trustee • Dr. Daniel J. Phelan, President

THURSDAY, APRIL 30, 2015

Jackson College Central Campus

George E. Potter Center • Robert Snyder Dining Commons

The Dr. Ethelene Jones Crockett Distinguished Alumni Award is named in honor of the 1934 Jackson Junior College graduate who went on to become Michigan’s first female African-American obstetrician/gynecologist. She enjoyed an outstanding career and several other personal achievements, including being the first woman to serve as president of the Christmas Seal Campaign.

http://www.jccmi.edu/administration/president/Board/Meetings/MarketingPacks/2015/May/2015Crockett%20Program.pdf


All College Program (print) – The College annually recognizes it’s retirees and the outstanding faculty, adjunct, staff and administrator at this social event. This year’s retirees were: Colleen Chadderton, Les Coxon, Paula Hopper, Jerome Krakowiak, Larissa Nemoianu, Thomas Vainner and Terri Waisanen. Outstanding award winners were: Ted Miller (faculty), Mary Jo Kennedy (adjunct), Tina Matz (staff) and Lee Hampton (administrator). CLICK ON IMAGE FOR COMPLETE DOCUMENT

http://www.jccmi.edu/administration/president/Board/Meetings/MarketingPacks/2015/May/allcollege2015.pdf


Jackson College Commencement (Printed program) – Marketing designs and prints the commencement programs for commencement. Graduates and candidates are listed, along with their degree and their honors regardless of whether they are participating in commencement or not. CLICK ON IMAGE FOR COMPLETE DOCUMENT

Commencement

Saturday, May 9, 2015J a c k s o n C o l l e g e

Commencement Program 2015 Covers.indd 1 5/4/2015 1:24:23 PM

http://www.jccmi.edu/administration/president/Board/Meetings/MarketingPacks/2015/May/CommencementProgram.pdf


Breakfast for Dinner and a Movie Poster (print) – What is becoming an annual event students were treated to breakfast for dinner, served by JC trustees, President Phelan and members of leadership council. This event was well attended and students enjoyed themselves and were well fed.


Golf Outing Brochure (print) – JC Baseball holds it’s third annual golf outing to raise funds for athletics here at Jackson College., This is a very well organized and well attended event. Brochures are distributed by Jet baseball players and their coaches and are mailed to past participants. CLICK ON IMAGE FOR COMPLETE DOCUMENT

T-shirt sponsor ......................... $50

Hole sponsor ........................... $150

Golf cart sponsor .................... $300 (Limit of five sponsors)

Beverage cart sponsor ............. $500 (Limit of five sponsors)

Major sponsor ....................... $1000 (includes team entry fee, special mention, hole and cart sponsor)

Total enclosed: $

Company/Sponsor Name

Address

City

State Zip

Phone

E-mail

JETS INTERCOLLEGIATE ATHLETICSJC is a member of the National Junior College Athletic Association (NJCAA) and a member of the Michigan Community College Athletic Association (MCCAA). The MCCAA is comprised of 19 community colleges. The Jets compete in the Western Conference of the MCCAA against community college teams such as the Lansing Community College Stars, the Grand Rapids Community College Raiders and the Kellogg Community College Bruins.

JC varsity sports include:Women Men

Basketball Basketball Cross Country BaseballGolf Cross CountrySoccer GolfSof tball SoccerVolleyball

The athletics of fice is located in the Victor Cuiss Fieldhouse on the JC Central Campus. Please call 517.796.8455 or visit www.jccmi.edu/athletics for questions regarding JC Jets athletics.

Board of TrusteesSamuel R. Barnes, Chairman • John M. Crist, Vice Chairman

Sheila A. Patterson, Secretary • Donna L. Lake, TreasurerMatthew R. Heins, Trustee • Philip E. Hoffman, Trustee

Dr. Edward A. Mathein, Trustee • Dr. Daniel J. Phelan, President

3rd annual GOLFOUTING

JC JETS

3rd Annual JC Jets GOLF OUTING

August 29, 2015 • Lakeland Hills Golf Course 9 a.m. shotgun start

Sponsorship Opportunites

http://www.jccmi.edu/administration/president/Board/Meetings/MarketingPacks/2015/May/GolfOuting2015.pdf


3rd Annual JC Jets Golf Outing Poster (print) – Created to encourage golfers to participate in this annual fund raiser for the men’s baseball program and other athletic initiatives at Jackson College. This event is always a sell out. Posters are distributed throughout the community by coaches and players.

3rd annual

JC JETS GOLFOUTING

For additional details contact Rick Smith at [email protected] or 517.796.8592

August 29, 2015Lakeland Hills Golf Course 5119 Page Avenue • Jackson, MI 492018 a.m. registration • 9 a.m. shotgun start$80 per golfer

REGISTRATION FORMwww.jccmi.edu/golfouting


Men’s Baseball Media Guide (print) – Created to introduce the coaches and the players to area media, fans and families. Guides are printed in limited numbers and are distributed and sold at all home games. CLICK ON IMAGE FOR COMPLETE DOCUMENT

http://www.jccmi.edu/administration/president/Board/Meetings/MarketingPacks/2015/May/BaseballMediaGuide.pdf


Women’s Softball Media Guide (print) – Created to introduce the coaches and the players to area media, fans and families. Guides are printed in limited numbers and are distributed and sold at all home games. CLICK ON IMAGE FOR COMPLETE DOCUMENT

http://www.jccmi.edu/administration/president/Board/Meetings/MarketingPacks/2015/May/SoftballMediaGuide.pdf


Summer HealthWise Flyer (print) – Created to encourage community members, students and employees to attend the Summer HealthWise event on June 5. This event provides free health screenings for all and provides JC allied health and nursing students the opportunity for hands on experiences. This year’s event will offer a “Walk to be Healthy” component. All participants will walk a marked mile and the Central Campus and for doing so they will receive a free HealthWise tee shirt (while supplies last).

June 5, 2015 10 a.m. - 2 p.m.

Health Laboratory Center Jackson College Central Campus

Enjoy a variety of FREE health screenings:

Blood pressure • Bone density

Cholesterol • EKG • Vascular

Pulmonary function

All screenings performed by supervised JC students.

PLUS additional services!• Beltone hearing test

• Sacred Touch chair massage

• Healthy snacks

• Walk for you health and receive a free t-shirt!

Summer 2015HealthWise

For more information, please contact

Heather Ruttkofsky at 517.796.8531.

After completing the free screenings, meet

with Rachel Nichols for an individual consultation to review the results and ask any questions. Rachel can also refer patients within

the community if she believes that follow up is needed in regards to the test result.

Rachel Nichols has a Bachelor’s Degree in Nursing from Western Michigan University and a Masters of Science in Nursing with specialty in Family practice from Michigan State University. She has worked at the Jackson College Health Clinic since it opened in September of 2011. She is nationally certified through the ANCC in family practice. Rachel is also a member of the Michigan Council of Nurse Practitioners and the American College Health Association.

CONSULTATION


Student Show Poster (print) – Annually Jackson College graphic design and photography students put on an end of the year show to showcase their work from the previous semesters. Students in this show typically are getting ready to graduate, have completed all their required courses and are ready to seek employment. This show provides them with the opportunity to experience face-to-face interactions with others.

POTTER CENTER ART GALLERYAPRIL 6 - MAY 11, 2015


Students vs. Staff Basketball Game Poster (print) – Created to encourage staff and students to participate in this fun event on Jackson Central Campus. Posters were distributed on all campuses and promoted on the College tvs.


Community Career Expo Flyer (print) – The LeTarte Center Hillsdale is hosting a Community Career Expo in partnership with South Central Michigan Works at the LeTarte Center on Friday, May 15. The event is open to all and their are over 18 employers who will be in attendance. This is a great opportunity for prospective employees to research and interview with area employers. Jackson College staff is providing information for interviewing, resume writing and other tips to land that perfect job., This contact was printed as flyers for distribution in the community and at SCMW and the Center and was also created as a print ad and ran in the Hillsdale Daily and the Tip Off newspapers.

Friday, May 15, 201510:00am till 2:00pm

Jackson College LeTarte Center3120 West Carleton Road • Hillsdale

COME SEE WHAT THESE EMPLOYERS HAVE TO OFFER YOU!

BEF Foods Inc. (Bob Evans Farms Inc.) • Community Normalization Homes Inc.Elite Logistic Services • Elwood Staffing • Fairway Products

Faith Haven Senior Care Centre, LLC • Gonzalez Group, LLC • Great Lakes CaringHartzell Veneer Products • Hillsdale Community Health Center • Jackson CollegeLifeWays CMH • Livonia Tool & Laser • MAT2 - Career Jump Start/Jackson College

Michigan Department of Corrections • Peckham Inc.RRite Aid •South Central Michigan Works


Career Expo Sticky Note Ad (print) – Advertisement was placed on the front page of the Hillsdale Daily News. The ad is in a highly visible spot. The ad encourages students and community members, who are seeking employment, to stop by and meet with over 18 area employers.


Digital Billboards (electronic) – Created to encourage potential housing students to consider living on Jackson College’s central campus..


Bert Walker Hall Ground-breaking Invitation (digital) – Created to invite guests to attend the ground-breaking ceremony on Monday, May 11 to celebrate the beginning of the Walker Hall renovation and addition project. Invites were electroni-cally distributed.

Dr. Daniel J. Phelan, President, Jackson Collegeand the Jackson College Board of Trusteesinvite you to join usfor a groundbreaking ceremonyto mark the beginning of the Bert Walker Hall renovation and addition project.

Monday, May 11, 20155 p.m.Jackson College Central Campus

Short program and light refreshments

Please RSVP to Sara Johnson, Chief of [email protected] call 517.796.8569.


Potter Center 2015-20156 Season Sneak Peek Print Ad (print) – This print ad ran in Jackson Magazine’s Entertainment issue. If offers a sneak peek of the upcoming season.

sneak peek

For more information call 517.796.8600 or onlineat www.jccmi.edu/events

Martina McBride • Smash Mouth • The LettermenMatthew West & Francesca Battistelli • Clifford the Big Red Dog

You’ve Got a Friend: James Taylor & Carole King TributeSister’s Christmas Catechism • Swing’n the Holidays: Jive Aces & Satin Dolls

Moscow Ballet • Golden Dragon Acrobats • KansasAND MORE TO COME!


Certificates (print) – Periodically the Marketing Department is asked to assist other departments by creating custom certificates to distribute to students who have completed a course or received a recognition. Below are two of the many we have recently created.

JACKSON COLLEGE

April 28, 2015

Certif cate of Completion

Dr. Gary CaleChair, Prison Faculty

Kevin RoseDirector, Prison Education Initiative

JACKSON COLLEGE

April 28, 2015

Certif cate of Completion

Dr. Gary CaleChair, Prison Faculty

Kevin RoseDirector, Prison Education Initiative

Keonta BartonYou have successfully completed the Life Maps course at Jackson College with a final grade of 4.0.

Congratulations on your outstanding academic achievement!

Robert JohnsonYou have successfully completed the Life Maps course at Jackson College with a final grade of 4.0.

Congratulations on your outstanding academic achievement!

Laura CervantezDeveloping an Effective Training Class

April 27, 20158 Hours

http://www.jccmi.edu/administration/president/Board/Meetings/MarketingPacks/2015/April/InternationalBrochure.pdf

http://www.jccmi.edu/administration/president/Board/Meetings/MarketingPacks/2015/April/InternationalBrochure.pdf


Sophomore Day Banner (print) – Created to acknowledge Sopoomore Day for Jets Athletics. Used at the end of the year to honor our sophomore Jets who are moving on and completing their time at Jackson College.


TV Screen (digital advertising) – TV screens on all campuses are used to inform students, employees and guests about upcoming events and initiatives at the College.


#jcalum Backdrop Photo Banner (print) – Created to create excitement and build a social media presence for Jackson College students and alumni. This banner is being used as a photo backdrop. Students will be encouraged to take their picture in front of the banner and then post on Twitter, Instagram or Facebook.


Social Media Posts (digital advertising) – With the addition of a Social Media Specialist the Marketing department is seeing an increase in our like and views on Facebook and Twitter. Below you will see a sample of one of the posts.


NEWS RELEASESApril 30, 2015College to celebrate commencement activities May 9

Jackson College will host commencement exercises for graduates at 2 p.m. Saturday, May 9 in the Harold Sheffer Music Hall, Potter Center, on Central Campus.

Students completing their graduation requirements in fall 2014, winter or spring 2015 are invited to participate in commencement. Jackson College has about 650 students who are eligible to graduate, and expects about 200-250 to participate in the ceremony.

The program will include comments from President Dr. Daniel J. Phelan, presentation of the Dr. Ethelene Jones Crockett Distinguished Alumni Award to John Crist, the Distinguished Service Award to Pastor Frank Hampton, and comments from class representative, graduate Yurisvel Estrada.Crist is president and chief executive officer of CP Federal Credit Union, is active in the community serving numerous service organizations, and is an alumnus of Jackson Community College. Hampton is pastor of Jackson’s Church of God, leading an active ministry and serving his community. He also received a 2008 Martin Luther King Medal of Service Award from Jackson College. Estrada is graduating with an associate degree in business administration and plans to continue her studies at Eastern Michigan University’s School of Business in the fall. She has been a Student Ambassador, resident assistant for Campus View student housing, vice president of the Global Student Organization for the International Student Institute. She was honored to receive a scholarship from the American Association of University Women (AAUW) to attend the National Conference for College Women Student Leaders coming May 28-30.

Also participating in the commencement ceremonies will be the Jackson Community Concert Band and the Jackson Community Chorale. Graduates and families are invited to a reception afterward in the Robert Snyder Dining Commons, Potter Center.

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April 22, 2015Get College Ready Night to help students, parents prepareCollege-Ready

What does it take to be ready for college? Find those answers and more at Get College Ready Night, presented by Jackson College at the Martin Luther King Center, 1107 Adrian St., Jackson, at 6:30 p.m. Tuesday, May 12.

All students from grades three through 12 and their parents are invited to learn more about what they need to prepare for college at this free event. A college education is increasingly important in today’s world, and Jackson College wants to help students and their parents understand the steps necessary to be ready for college when the time comes.

Staff, administration, faculty and students will be available to answer questions like: Is college really for me? How do I prepare for college? How can I afford college? What should every parent know about preparing their children for college? What age should college preparation begin?


There will be educational exhibits exploring science, math, reading, engineering, technology, and nursing fields, and a host of others. In addition, there will be door prizes awarded, as well as drawings for Jackson College tuition scholarships, a Kindle Fire and more!

For more information please call 517.796.8470.

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April 17, 2015The Rat Pack is Back features sounds of Vegas favorites

Jackson College will welcome the sounds of The Rat Pack is Back! to the stage at 7:30 p.m. Tuesday, May 5 in the Potter Center.

Experience the ritz and allure of classic Vegas with this swinging party of a show! The Rat Pack Is Back! transports the audience back through time and space to a balmy night circa 1960 when four show business legends -- Frank Sinatra, Sammy Davis Jr., Joey Bishop and Dean Martin -- converged at the Sands Hotel in Las Vegas for the first time. These stars delivered style with substance, swing with swagger and a non-stop party to which everyone wanted access.

In The Rat Pack Is Back!, Frank, Sammy, Joey and Dean are back and do it “just one more time.” What ensues is an uncanny recreation of one of the Rat Pack’s raucous, antic-filled performances, featuring Bishop’s hilarious comedy and performances of such standards as Sinatra’s “You Make Me Feel So Young,” “A Foggy Day,” Martin’s “That’s Amoré” and Davis’ “Mr. Bojangles.” Backing the singers is swinging 12-piece live orchestra performing period-perfect orchestrations.

The Rat Pack Is Back! unites four of the country’s most accomplished singer/actors: Tom Wallek (appearing as Joey Bishop); Drew Anthony (appearing as Dean Martin); Kenny Jones (appearing as Sammy Davis, Jr.) and Brian Duprey (appearing as Frank Sinatra).

Tickets are $32, $27 and $21 and may be purchased by calling the Potter Center Box Office at 517.796.8600, or online at www.jccmi.edu/events.

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April 8, 2015Get a Taste of College at admissions open house

Is college in your future? Learn more about the many opportunities available at Jackson College at an upcoming Taste of College Open House, with 8:30 a.m. check-in and program from 9 a.m. to 12 noon. Friday, April 24, on Central Campus.

This free event is open to all prospective students and their parent(s). Students may check out all that Jackson College offers: Learn about academic programs, financial aid, student life, housing and more; Hear about college from those who have been there, JC alumni; Meet college faculty and discover the benefits of a community college; Take a campus tour; Enjoy a free lunch in the dining commons immediately after the event.


Check-in is at 8:30 a.m. in the Health Laboratory Center, and the first session begins at 9 a.m. Students must register to attend at www.jccmi.edu/tasteofcollege.

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April 2, 2015Financial aid workshops set in Lenawee County

Looking for money for college? Financial aid is available! Jackson College @ LISD TECH will host two upcoming workshops to help students file for financial aid on April 21 and 22.

Learn more about filing the Free Application for Federal Student Aid. This first workshop will be held from 6-8 p.m. April 21 at South Central Michigan Works!, 1040 S. Winter St., Adrian. The second will be from 5:30-7 p.m. April 22 at JC @ LISD TECH. JC staff will help participants fill out the Free Application for Federal Student Aid, or FAFSA, online. Attend this workshop for information on the application process and other forms of financial aid, including grants, scholarships, student loans, and federal work-study.

Participants are asked to bring their 2014 federal tax returns, driver’s license or state identification, Social Security number, and information on savings, investments and assets. Please also bring your Department of Education PIN number (apply at www.PIN.ed.gov prior to workshop). For those who are under 24, you may be required to provide tax information for both you and your parent(s) in the FAFSA. Contact the JC @ LISD TECH office to see if both sets of tax information are required.

Please call to reserve a seat, 517.265.5515.

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NEWS/MEDIACommunity College Daily

Competency-based education gets traction

April 28, 2015

Click here to view this article

Jackson Citizen Patriot

Large crowd turns out for Jackson College’s second-annual Easter Egg Hunt

April 10, 2015



Jackson College trustees moving April meeting to W.J. Maher Campus

April 10, 2015



Guest column: More four-year degrees at community colleges would open new doors for residents

April 13, 2015


http://ccdaily.com/Pages/Campus-Issues/Competency-based-education-taking-off-.aspx

http://www.mlive.com/news/jackson/index.ssf/2015/04/large_crowd_turns_out_for_jack.html

http://www.mlive.com/news/jackson/index.ssf/2015/04/jackson_college_trustees_movin.html

http://www.mlive.com/opinion/jackson/index.ssf/2015/04/guest_column_more_four-year_de.html



Jackson College has ribbon-cutting to open new space at W.J. Maher Campus

April 19, 2015



Free open house offers prospective students taste of Jackson College offerings

April 23, 2015


Brooklyn Exponent

JC Hillsdale invites adults to ‘Return to Learn’

April 7, 2015

Brooklyn Exponent

JC wins 5 of 7 during busy week

April 28, 2015

http://www.mlive.com/news/jackson/index.ssf/2015/04/jackson_college_has_ribbon-cut.html

http://www.mlive.com/news/jackson/index.ssf/2015/04/free_open_house_offers_prospec.html


County Press

Get a Taste of College at admissions Open House

April 15, 2015


Jackson Blazer

Jackson College students enjoy educational trip to Atlanta

April 17, 2015


Jackson Blazer

Lee Hampton receives “Outstanding Administrator” award at Jackson College

April 17, 2015

marketing & communications may 2015 board report · marketing & communications may 2015...

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