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MARKETING What is your definition of Marketing?

MARKETING

As the term "Marketing" may replace "Advertising" it is the overall strategy and function of promoting a product or service to the customer. ---Wikipedia

Marketing is the process of communicating the value of a product or service to customers.

Marketing might sometimes be interpreted as the art of selling products.

MARKETING NEEDS TO BE….

Trendy!Persuasive!Eye Catching!

TRENDY

Keep up

RESEARCHREFERENCERENDITIONS

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Get references. Search the web, look at trends, get ideas, collect images that are appropriate to your product. Reproduce your version for the product.

RESEARCH

Google: graphic design trends 2016 - 2017

Print

Web design

Graphic Design Trend Predictions for 2017

these insiders, we can expect to see the following trends:

Modern-Retro – Modern-retro has, by its very definition, been around for a while. Modern flare added to retro typefaces and colour pallets makes for an interesting fusion of new and old. 2016 saw the modern-retro design rising through the ranks of popularity and finding its way onto packaging, web design and company logos everywhere. The Modern-retro style’s popularity will almost definitely continue and we haven’t seen the last of it yet.

Responsive Logos – Responsive logos have been designed to keep up with the ever-expanding selection of formats and scales available to users. Scaling down for mobile phones doesn’t just mean making things smaller, a good logo will respond to its environment and still be functional. Responsive logos are simple and malleable. With more smart devices with different forms available every day, the responsive logo can only continue to become more relevant in 2017.

Minimalism – Tracing its roots back to the early part of the 20th century and, for some, even further, minimalism is as popular today as it ever was. Minimalism’s focus on simplicity and functionality has led to is adoption in many brands and design trends. Apple has opted for this “Less is more” idea, along with Google who embodied it within ‘material design’. Intentional white space means more breathability and reduced focal points. With its popularity only increasing, it looks like minimalism is here to stay for 2017.

http://www.howdesign.com/design-business/2017-design-trends/

https://webflow.com/blog/18-web-design-trends-for-2017

http://www.thedesignrange.com/7-graphic-design-trends-for-2017/

Reference

Reference

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Why do these work? What do they cause your eye/mind to do?

Reference

PERSUASIVE

SELL, SELL, SELL

AudienceAuthenticAppealingAffable

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Know your audience – age matters!!!, Authentic – be convincing! Appealing: Must look good, to spend money or want something it has to be appealing Affable—friendly, approachable, acceptable.

AUDIENCE

Why is audience important? What does it determine?

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Open discussion, kids answer

FACTORS TO CONSIDER

Color: Color Theory (Color affects the brain and influences feeling)

Font: Different typefaces portray different messages

Clarity: Clear ideas/expression

Feel: Minimalist/Busy/Innocent/Demanding

Terminology: Age appropriateness/Education level

How it will be presented

Think about who will read your ad before and while you design it, and adjust your

work to help your viewer understand it.

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Discuss all --- Have kids give feedback, on color theory from first semester, font size, clarity of message, overall feel, terminology, presentation method?

FONT CHOICE

Dress for the occasion

You wouldn’t wear a formal gown or tux to a farm. Keep the Font appropriate to the product and audience.

Pick several font families and keep them in your closet for quick changes.

FONT CHOICE

Don’t be a Wimp

Keep the font the same or change it a lot. -- Avoid wimpy incremental changes.

Bold is beautiful, Contrast is convincing, SIZE is focus, Style is mood

FONT CHOICE

Over the top! Just Right!

I’M SPECIAL

Thinking about the audience and developing an authentic design that appeals to specific generations can create an affable feelings towards the product.

“Make the audience feel special!”

EYE CATCHING

Cause for Pause

PowerfulAppealingUniqueStriking Engaging

THINK OUTSIDE THE BOX SPARK EMOTION

Message in abottle

DESIGN ELEMENTS REVIEW

What emotion does this shape evoke?

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Squares and rectangles are stable. They’re familiar and trusted shapes and suggest honesty. They have right angles and represent order, mathematics, rationality, and formality. They are seen as earthbound. Rectangles are the most common geometric shape encountered. The majority of text we read is set in rectangles or squares. Squares and rectangles suggest conformity, peacefulness, solidity, security, and equality. Their familiarity and stability, along with their commonness can seem boring. They are generally not attention getters, but can be tilted to add an unexpected twist. Think of web pages that tilts framed images to help them stand out. http://vanseodesign.com/web-design/visual-grammar-shapes/



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Circles have no beginning or end. They represent the eternal whole and in every culture are an archetypical form representing the sun, the earth, the moon, the universe, and other celestial objects between. Circles are used to suggest familiar objects such as wheels, balls, many kinds of fruit. They suggested well-roundedness and completeness. Circles have free movement. They can roll. Shading and lines can enhance this sense of movement in circles. Circles are graceful and their curves are seen as feminine. They are warm, comforting and give a sense of sensuality and love. Their movement suggests energy and power. Their completeness suggests the infinite, unity, and harmony. Circles protect, they endure, they restrict. They confine what’s within and keep things out. They offer safety and connection. Circles suggests community, integrity, and perfection. Because they are less common in design they work well to attract attention, provide emphasis, and set things apart.



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Triangles can be stable when sitting on their base or unstable when not. They represent dynamic tension, action, and aggression. Triangles have energy and power and their stable/unstable dynamic can suggest either conflict or steady strength. They are balanced and can be a symbol for law, science, and religion. Triangles can direct movement based which way they point. They can be used to suggest familiar themes like pyramids, arrows and, pennants. Spiritually they represent the religious trinity. They can suggest self-discovery and revelation. The strength of triangles suggests masculinity. Their dynamic nature make them better suited to a growing high tech company than a stable financial institution when designing a logo. Triangles can be used to convey progression, direction, and purpose.

FOLLOWING THE RULES

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http://schutzhundphotography.wordpress.com/2010/08/14/rule-of-thirds-knowing-when-to-follow-the-golden-rule-and-when-not-to/

WHAT’S THE MESSAGE? WHO’S THE AUDIENCE? EXAMINE SHAPES, COLORS, LAYOUT.

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Discuss

WHAT’S THE MESSAGE? EXAMINE SHAPES, COLORS, LAYOUT.

WHAT’S THE MESSAGE? WHO’S THE AUDIENCE? EXAMINE SHAPES, COLORS, LAYOUT.

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