marketing cloud - partner office hour (june 30, 2015)
TRANSCRIPT
Mobile Overview 2015 / 06For Partners - Push/Location/SMS/MMS/OTT
John Barnes, VP MobileReid Carlberg, Senior Director Product ManagementDave Galante, Director Product ManagementGreg Murphy, Product Manager
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Every MarketerA Mobile Marketer
Product Team
John BarnesVP Mobile
Reid CarlbergSr. Dir Prod Mgmt
MobilePush
Jen MavisProduct Manager
MobilePush
David GalanteDir Prod MgmtGroupConnect
Greg MurphyProduct ManagerMobileConnect
Megan CollinsProduct Marketing
Brian BellBusiness Analyst
Cross-Product
Hesham Al-JehaniEMEA Product
Manager
Mobile Expert Team
Sales - Contact Your SolCon and Submit an Expert Request
Anthony [email protected]
Daniel [email protected]
Kevin [email protected]
Mobile Success Architect
Mobile Definitions
PUSHPush Notifications drive mobile app
engagement.
LOCATIONGeofencing and
Beacon technology drive location specific
mobile app engagement.
SMS/MMSInteractive text
messaging builds engagement on any
mobile device.
OTTOver the top messaging engages users of third party messaging apps.
Product Alignment
● Push notifications● Location marketing● Global Reach*● iOS & Android SDKs
● SMS● MMS● Global Reach● Bi-directional
● OTT● GA on July 1st● Live with Line (Japan)● Bi-directional
MobilePush MobileConnect GroupConnect
Mobile Builds Relationships.
Mary Meeker
Great Customer Stories!
Mobile App Engagement BREAKING NEWS!!
BRAND NEW SDKs as of 6/24/15 - V4
iOSAndroid
Easier than ever...Push Notifications
Rich PushApp In Box
Location MarketingAnalytics
Mayor Ed Lee talks about the app!!Flawless push, beacons, geofencing!!
Our SDK’s Deliver 5 Critical Capabilities
● Push Notifications○ iOS & Android
● Location Based Marketing○ Geofencing & Beacons
● Mobile Analytics● RichPush● App InBox
Push Notification: Core Use Cases
BroadcastSend the same exciting message to all of your
users.
TargetedSend some of your users a message they’re likely
to be interested in.
TransactionalKeep customers up to
date about in-flight business processes.
Beyond the Rack Connects to Customers with MobileNeeded a way to personalize connections with millions of consumers Implemented responsive design strategy to deliver more engaging email designs, optimized for mobile devicesApprox. 60% of Beyond the Rack mobile app downloaders are opted in to push notificationsSignificant spikes in revenue associated with push notifications
SMS and MMS success with Salesforce
• Over 60M SMS and MMS messages sent every month
• Global Coverage (90+ countries)
• 2x MMA Smarties Award Winner
MobileConnect: Core Use Cases
TransactionalDeliver time-sensitive
messages through SMS or MMS - ubiquitous
channels.
Customer ServiceEngage users in 2-way conversations to gather feedback and provide
customer service.
BroadcastSend targeted coupons
and product offers to valued customers.
Apartments.com Connects with Renters Throughout LifecycleApartments.com offers comprehensive database of millions of apartments around the country
Starting with a welcome email to new subscribers, Apartments.com invites them to opt-in to receive email or SMS communications, including property listings that meet their criteria
Automate millions of personalized communications across email & mobile sent through the 45-day customer journey
GroupConnect OverviewWhy group messaging apps are growing so fast!
Group MessagingKey Channel for Mobile Engagement & Advertising• Interactive, IP-based messaging platform that
provides messaging service apps for peer to peer and marketing purposes
• Also known as “over the top” messaging or “OTT”
• High penetration in markets with expensive network messaging, high smartphone penetration, and affordable data plans
GrouConnect: Core Use Cases
TransactionalDeliver time-sensitive
messages through messaging channels
Customer ServiceEngage users in 2-way conversations to gather feedback and provide
customer service.
PersonalizedSend targeted coupons
and product offers to valued customers.
Example Group Messaging Use Cases
• FamilyMart is Japanese convenience store chain with locations in China, Thailand, Taiwan and South Korea.
• FamilyMart has 1.7M subscribers and sends 10 rich messages per month. Messages drive sales into stores by offering deals on new or special products.
Connect to your customers with LINE
2015 Orca Roadmap
GroupConnect is fully integrated into the LINE platform which boast over 500 million users globally!
Communicate with your customers around the world with GroupConnect with three powerful message templates.
Engage with customers who follow your brand in a whole new way.
Scan the QR code with the LINE app to see GroupConnect in action!
GroupConnect GA Launch
2015 Orca Roadmap
Rich Media messages allow marketers to embed actionable URLs within full screen width images. Show your creativity with eight Rich Media layout options. Include up to 6 actionable areas in your images.
Test the actionable areas of the GroupConnect Rich Media messages with the specialized editor.
Send Rich Media messages to millions of friends!
Rich Message Support
2015 Orca Roadmap
WeChat is the fastest growing global messaging platform with 549 million active monthly users!
GroupConnect gives marketers the power to acquire and engage millions of users with personalized and targeted messages.
Create interactive events to welcome new WeChat friends and store user data directly into ContactBuilder.
Use the powerful tools of the Marketing Cloud to segment, personalize and send at massive scale!
WeChat Support
Huge Opportunity to Drive Customer Success.
● Emphasize Omni-Channel○ Coordinated & Personalized Email, Push, SMS & OTT is AMAZING○ Customers want it.○ We do it.
● Engage The Experts ○ Anthony Dotson & Dan Cervantes are here to help during sales cycles○ John, Reid, Jen, Kevin, Dave & Greg are available to talk with customers
● Identify High Engagement Use Cases○ Personalize, Personalize, Personalize○ Transactional messages are highly engaging○ Target users based on their stated preferences ○ Broadcast your brand
How Do You Win with Mobile?
Mobile Included in Corporate & Enterprise
Mary Meeker