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Why study Marketing?

Prof. Gillian Sullivan MortSchool of Management

La Trobe University

15 May 2009

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Why do I need to study Marketing at La Trobe?

Impressive state of the art education

Students acquire savvy, high calibre marketing skills that

employers are looking for

Provides critical training in marketing Customise their educational and professional training

Provides education within a multi-disciplinary School of

Management

Professional Accreditation (MAANZ)

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At La Trobe University students can do:

B.Bus - A minor in Marketing new subjects!

B.Bus - A major in Marketing new subjects!

B. Bus. (Marketing) Degree New!

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Our Marketing Graduates

In demand because of the wide range of industries and

service industries which have adopted the value-adding

approach to customers that the Bachelor of Business

(major marketing) Bachelor of Business (Marketing)

involves.

http://www.google.com/imgres?imgurl=http://imagecache.allposters.com/images/pic/FIP/IO-00037-C~Congratulations-Look-Out-World-Graduate-Posters.jpg&imgrefurl=https://www.allposters.com/-sp/Congratulations-Look-Out-World-Graduate-Posters_i882962_.htm&usg=__SwnKJ0it8nGVkggPu6ucVeFfnQM=&h=450&w=312&sz=34&hl=en&start=6&tbnid=jkOv06a-oDUmGM:&tbnh=127&tbnw=88&prev=/images%3Fq%3Dgraduate%26hl%3Den%26sa%3DGhttp://www.google.com/imgres?imgurl=http://www.csudh.edu/psych/graduate.gif&imgrefurl=http://www.csudh.edu/psych/apagradschool.html&usg=__pvtvWTt3Ej3BDMUJvsrtRakE2gI=&h=1008&w=672&sz=273&hl=en&start=5&tbnid=kqpufqF0pSH5gM:&tbnh=150&tbnw=100&prev=/images%3Fq%3Dgraduate%26hl%3Den%26sa%3DGhttp://www.google.com/imgres?imgurl=http://faculty-staff.ou.edu/D/David.S.Durica-1/graduate.JPG&imgrefurl=http://faculty-staff.ou.edu/D/David.S.Durica-1/&usg=__Ypj36ZE0HV-ZWAdSuE2uhhkX0u0=&h=600&w=428&sz=13&hl=en&start=2&tbnid=0KKq3ER-tziIOM:&tbnh=135&tbnw=96&prev=/images%3Fq%3Dgraduate%26hl%3Den%26sa%3DG

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What are employers looking for?

Looking for programs offering a rigorous, comprehensive

set of knowledge with a point of difference.

In response to these dynamics, our specialised

Marketing courses offers modern up to date

specialisation and flexibility

Our programs offer Marketing specialisation at the

degree level B Bus (Marketing) (12 subjects in

Marketing) (New), as well as a Major (8 marketing

subjects) and a Minor (4 marketing subjects) in a B Busdegree

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What benefits will I get from doing marketing

at La Trobe University?

Some examples:

International Marketing and the International Marketing Study tourwill position students fordealing with challenges within the international markets and will further maximise career

opportunities globally

Marketing Practicum supports the need for hands on application. Projects provide the studentswith an experience and can also be comprised as part of the students portfolio which they canshow potential employers.

Marketing for Sustainability examines the implications of consumption and (over)consumptions and approaches to sustainability in terms of new products to be developed, new

ways of redeveloping existing products, packaging, distribution and transport decisions in gettingproducts to customers

Marketing Strategy is a capstone-marketing subject building on the concepts and skills learnedin other marketing subjects. The subject presents an opportunity for students to apply strategicmarketing decision processes with the goals of establishing, maintaining, or improving the firm'scompetitive advantage.

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Where will the marketing degree take students?

Our degree prepares students for challenging, rewarding and diversecareers. Some of the marketing pathways where students can take upas a career are listed below:

Brand and Product Management

Business-to-Business Marketing

Distribution Channel Management

International Marketing Manager

Marketing Research

New Product Planning

Not for Profit or Social Marketing

Advertising and Public Relations

Retailing Sales and Sales Management

Services Marketing

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Thank You

Any Questions????