Marketing & Business Planning

HAZEL HEDLEYNE TRUSTEE

Why do we need business planning?

SURVIVING THE RECESSION:•Understanding the Political Changes•Making Good Decisions•Being Well Informed•Planning•Investing for the future

The Political Climate•Legal Aid Reforms for private law cases•Pre Court Application Protocol (PAP)•Family Justice Review•Cuts to LA and Cafcass budgets•NACCC as lead accreditor for CCC’s•Charities & SE chasing same funding

Making Good Decisions•What income do you need•SWOT analysis or your organisation•What are the areas of growth •What opportunities are offered by the recession•What are the risk areasFOCUS ON OPPORTUNITIES RATHER THAN WHAT YOU HAVE NOW

BEING WELL INFORMED:Timely and accurate information keeps you ahead of the changing environment: •What will generate income•What are emerging opportunities•What do you know from last 2 slides to aid planning•How do you find out about tendering opportunities

Finding Commissioning Opportunities:

•OJEU Website•TED – Tenders Electronic daily•OGC – Government’s Procurement Website•Supply 2 – lower value contract opportunities•Local press/council website•Regional Portals•CompeteFor.com – London 2012 Games

Who is the Public Sector?•500 Local Authorities•300 UK Universities•24,000 state and independent primary schools•3,500 secondary schools•300 NHS Trusts•40 Police Services•40 Ambulance Services•40 Government Departments•30 departments across NI, Scottish & Welsh Assemblies

Trusts & Foundations:Larger Grants:Children in Need; Comic Relief; Big Lottery; Tudor Trust; Henry Smith Charity, Banks; Sainsbury’s

Smaller Grants:Local trustsCommunity Development Foundations

Planning:Have a range of income streams •Public and private sector•Trusts and Foundations•Generated Income

Detailed Planning to Developments•What to you want to achieve•Inputs and outputs•How much will it cost – detailed budget

Investing in the Future:Decide on the key prioritiesNetwork and build relationshipsAdvertiseWebsite development – donate on lineFacebook and TwitterSkills of Trustees