marketing, brylee farm perspective low, quebec april 21 2014 brian maloney
TRANSCRIPT
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M A R K E T I N G , B RY L E E FA R M P E R S P E C T I V EL O W, Q U E B E CA P R I L 2 1 2 0 1 4
BRIAN MALONEY
Brylee Farm
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Introduction
Marketing:
The process of communicating the value of product or service to a consumer for the purpose of selling that product or service
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4 P’s of Marketing - Product
Product Providing a solutionGrass-fed beefCountry style diningRecipesEntertainment and health Bus tours
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4 P’s of Marketing - Price
Price ValueCost of product + margin = price4% of populationDon’t lower price
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Promotion InformationOpen housesEventsSocial Media entertainment SignsFarmers markets
4 P’s of Marketing -Promotion
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Need to have right information
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4 P’s of Marketing -Place
Place Access MSROFarm storeFarmers marketsEvents
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4 P’s of Marketing + 1 - Personality
“The right person doing the right job”
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Niche Marketing
Grass-fed beefSummer lambMeadow vealGerman bike wheels
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Relationship/direct Marketing
RelationshipFarmers MarketsMSROStoreOther producers
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Budget For Marketing
TimeMoneyPlanning
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50% of time
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“The customer is always right”-Patience
-Go away happy
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Thank youQuestions?
www.bryleefarm.ca