marketing book 1 authentic shea butter · 2016-03-29 · these elegant pink blooms ... this genuine...
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1MARKETING BOOK
AUTHENTIC SHEA BUTTER
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PANIER DE S SE NS E N PR OVENCE
From more than 10 years, PANIER DES SENS products have been inspired by Provencal ingredients and
Mediterranean savoir-faire to create natural and authentic body care products. We select the best from Provence,
blend of modern science with the traditions of French artisans to refine soft textured and delicately scented products.
AUTHENTIC SH EA B UTTER SOAPS
Marseille's long-standing reputation for high quality soaps is based on tradition and rooted in culture. Talented master
soap makers have contributed to making this legendary product a universal reference.
Drawing on this unique expertise, Panier des Sens has created a collection of perfumed soaps. With over 95% of
ingredients of natural origin, these soaps are made using vegetable oils and are enriched with shea butter, known for its
moisturizing and softening properties.
The Authentic Shea Butter range is among the brand’s best sellers, featuring 18 different fragrances made from a
variety of flowers and fruits. These soaps produce an exquisite, creamy lather that gently cleanses the face and body
while maintaining the skin’s natural balance day after day.
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Scents from Provence are featured in the six new original fragrances now available in the Authentic Shea Butter range:
• Cherry Blossom
• Wild Fig
• Magnolia Peony
• Angelica Iris
• Cedrat Linden
• Praline Hazelnut
Wrapped in a perfect packaging for gifting, the design combines traditional illustrations with fresh and radiant colors.
To protect these precious soaps, we have chosen the Velin, a natural and beautifully-textured paper.
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Panier des Sens soaps are free from:
• Paraben
• Phenoxyethanol
• Aluminum
• Ethanolamine
• Silicone
• Raw material from animals
95% of natural origin ingredients : these extra-gentle soaps, rich in shea butter
are made from vegetable oils.
Traceability & quality: batch number ensures monitoring of products.
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This fascination with nature has led us to improve our products, our commitments but also our production processes
through an environmental, economic and social management policy of our resources and our heritage.
Involved in EVADD collective action since 2009, here are the key points on which we
have chosen to commit ourselves:
• Look for the best ingredients for our formulas
• Curb the environmental impact of our actions and our products by
incorporating the eco-design constraints prior to each project – such as
packaging recycling
• Establish strong local partnerships to promote farming, heritage and expertise
of the Provence region.
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CH ERRY B LOSSOM
Fruity Floral
Top notes: cherry, orange blossom
Heart notes: cherry blossom, rose petal
Base notes: strawberry, sandalwood
Cherry trees are part of the beautiful scenery in Provence. Their
flowers are only in bloom for a few days. These elegant pink blooms
embody feminine gentleness and ephemeral beauty.
Indulge yourself with a journey into a world of cherry tree orchards
thanks to this soap with floral and fruity notes evocative of springtime
freshness.
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W ILD FIG
Fruity Green
Top note: green note, red berries
Heart notes: fig
Base notes: tonka bean, fig tree
Sun-soaked figs are harvested from mid-August on, until the first frost.
Enjoy a sunny getaway in the heart of Provence thanks to the warm,
enveloping notes of this succulent fragrance.
The carnal tones of the fig pulp are accentuated by the green notes of
fig leaves and the woody accents of the branches and sap.
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M AGNOLIA PE ONY
Floral Chypre
Top notes: bergamot, magnolia
Heart notes: peony, peach
Base notes: vanilla, patchouli
This genuine spring bouquet is a blend of peonies, an iconic flower
known for its multitude of petals and green leaves with silvery accents,
and the delicate, ethereal magnolia flower.
A soft floral fragrance with a delicate core and vanilla accents.
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ANGELICA IR IS
Powdered Floral
Top notes: angelica, jasmine
Heart notes: iris
Base notes: musk, sandalwood
Known as “blue gold”, irises have long been considered by perfumers
as a noble and precious ingredient. The flowers are harvested no less
than 3 years after planting. In this new soap, iris is paired with angelica,
a discreet plant with small flowers arranged in umbels.
The fragrance evokes the velvety blend of an angelica flower bouquet
picked after a rainfall, and the delicately powdered notes of iris.
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CE DRAT LINDEN
Aromatic Green
Top notes: cedrat, mint
Heart notes: linden
Base notes: cedar
The full majesty of the linden tree comes to life with exquisite
fragrance when its flowers are in bloom.
Soft and irresistible, this fragrance is reminiscent of the green,
vegetable facet of linden trees, combined with fresh, sparkling notes of
cedrat.
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PR ALINE H AZELNUT
A blend with crisp effect, featuring roasted green hazelnut notes
associated with praline flavor.
This voluptuous fragrance has sweet, gustatory notes reminiscent of a
walk through the forest in fall.
Sweet delicacy
Top notes: caramel
Heart notes: hazelnut, praline
Base notes: sandalwood, cedar
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IM PERIAL VIOLET
Floral
Top notes: rose, hawthorn
Heart notes: violet
Bases notes: musk, cedar
Violet connots modesty, faithfulness and secret love.
This delicate flower exalts a captivating fragrance, a bright purple and a
graceful shape in the fields and woods. It features a wide fragrance
palette, ranging from fresh and green scents to mild woody and sweet
floral scents.
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LE MON B LOSSOM
The lemon tree is part of Provence landscapes, flowering continuously
throughout the year. It displays large leaves and white flowers, both
strongly scented. Lemon trees have been grown for centuries in
Menton, a city in the south of France, and have become its symbol.
Delicate and soothing, the soft and flowery scent, entwined with the
petit grain green note, evokes freshness and purity.
Citrus Floral
Top notes: lemon, petit grain lemon, bergamot
Heart notes: lemon blossom, mandarin, mint
Bases notes: cedar, patchouli
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R O SE NE CTAR
This unique scent stems from a delicate floral fruit fusion. Roses and
violets are delicately sweetened with sun-drenched juicy plums on a
warm woody base of cedar.
Its sweet and delicate notes unleash a generous and delicious trail.
Floral Fruity
Top notes: plum, bergamot, lychee
Heart notes: rose, violet, jasmine
Bases notes: cedar, sandalwood, white musk
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Floral Aquatic
Top notes: lotus flower, freesia, cyclamen
Heart notes: marine, lily of the valley, carnation, lily
Bases notes: cedar, musk, sandalwood
SE A M IST
Experience the salty feeling of a light sea breeze in this soap inspired
from the sea, source of purity, freshness and vitality. The soft flowery
note of a bouquet of freesia and cyclamen leads onto a marine heart
with a subtle musky trail.
With sunny and marine notes, this invigorating fragrance evokes the
freshness of the Mediterranean coast that lines the Provence.
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R E D B ERRIES
Fruity Red Berries
Top notes: blackberry
Heart notes: strawberry, raspberry, rose
Bases notes: musk, vanilla
This delightful scent evokes the summertime with the irresistible
flavors of juicy strawberries, sweet raspberries and intense blackberries,
on a woody base with a hint of vanilla.
Let yourself give in to temptation with this delicious blend of red
berries!
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JASMINE PE TAL
Floral White flowers
Top notes: ylang, lilac
Heart notes: jasmine, rose
Bases notes: tonka bean, musk
Considered as the « queen of perfumery », Jasmine is grown on the
lands of the Grasse region in Provence. It is picked only at dawn, from
July to October, in order to preserve all the qualities of this little fragile
flower.
The white petals, sometimes slightly pinkish, unfold vigorous and rich
notes. Sweetened with ylang-ylang softness, they reveal an
harmonious fragrance with an intense floral heart.
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Lavender flowers with blue-violet color is an emblematic plant of
Provence. Its smell makes it unique: it is strong and slightly camphor.
We harvest it during its flowering from June to August making it the
star of Summer !
Aromatic Floral
Top notes: bergamot, rose leaf
Heart notes: lavender
Bases notes: musk, hay
B LUE LAVENDER
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Formally, widely harvested in the region of Grasse, it is nowadays
mainly present in its gardens. This plant produces from June to
November lovely small white starry flowers.
They emit a vaporous, voluptuous fragrance; one of the sweetest and
most penetrating of the plant world.
White Flowers
Top notes: coriander, basil, litsea cubeba
Heart notes: tuberose, orange blossom
Bases notes: musk, sandalwood
SH INY TUBEROSE
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Verbena is a perfumed plant commonly found on Mediterranean
paths. It has a lemon and spellbinding fragrance that characterize it
and gradually reveals musky notes and sparkling and invigorating
freshness.
Its fragrant green leaves are harvested in late summer.
Citrus Green
Top notes: lemon, eucalyptus
Heart notes: verbena, melon, orange blossom
Bases notes: jasmine, solar
LE MON VERBENA
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Scarlet red color, native to southern Europe, which is part of
Provence, red poppies resist to Mistral and is nicknamed "the
delicate ardor."
This spring flower has four petals and owns light, floral and sweet
notes.
Oriental Spicy
Top notes: hawthorn, cassia flower
Heart notes: red poppies, carnation, violet
Bases notes: vanilla, white musk
R E D PO PPIES
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Wild cotton has large white flowers with five petals.
Its subtle, powdery, light, cocooning scent, evokes purity, elegance,
freshness, or well-being ...
A soft and feminine fragrance, comforting, appreciated by all!
Floral Aldehydic
Top notes: white lily, aldehyde, ylang
Heart notes: cotton flower, jasmine, white tea
Bases notes: musk, raspberry, heliotrope
COTTON FLOWER
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Pine needles contain all the fragrance of this conifer. Requiring
exposure to direct sunlight, it naturally finds its place in the south of
France and in particular in various Mediterranean massifs such as the
Esterel.
Its fresh and highly resinous smell is really representative of Provençal
area!
Woody aromatic
Top notes: green notes, cardamom
Heart notes: pine needles, cedar
Bases notes: musk, balsam fir
M E DITERRANEAN PINE
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Claus Porto
12.3oz/$20.00Crabtree & Evelyn
5.57 oz/$10.00
Thymes7oz/$13.00
L’Occitane
8.8/ $12.00Mistral
7oz/$9.50
Panier des Sens
7oz/ $8.00
PR ICE PO SITIONING: SOAPS
Nesti Dante
8.8oz/$10