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Page 1: MARKETING BOOK 1 AUTHENTIC SHEA BUTTER · 2016-03-29 · These elegant pink blooms ... This genuine spring bouquet is a blend of peonies, an iconic flower known for its multitude

1MARKETING BOOK

AUTHENTIC SHEA BUTTER

Page 2: MARKETING BOOK 1 AUTHENTIC SHEA BUTTER · 2016-03-29 · These elegant pink blooms ... This genuine spring bouquet is a blend of peonies, an iconic flower known for its multitude

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PANIER DE S SE NS E N PR OVENCE

From more than 10 years, PANIER DES SENS products have been inspired by Provencal ingredients and

Mediterranean savoir-faire to create natural and authentic body care products. We select the best from Provence,

blend of modern science with the traditions of French artisans to refine soft textured and delicately scented products.

AUTHENTIC SH EA B UTTER SOAPS

Marseille's long-standing reputation for high quality soaps is based on tradition and rooted in culture. Talented master

soap makers have contributed to making this legendary product a universal reference.

Drawing on this unique expertise, Panier des Sens has created a collection of perfumed soaps. With over 95% of

ingredients of natural origin, these soaps are made using vegetable oils and are enriched with shea butter, known for its

moisturizing and softening properties.

The Authentic Shea Butter range is among the brand’s best sellers, featuring 18 different fragrances made from a

variety of flowers and fruits. These soaps produce an exquisite, creamy lather that gently cleanses the face and body

while maintaining the skin’s natural balance day after day.

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Scents from Provence are featured in the six new original fragrances now available in the Authentic Shea Butter range:

• Cherry Blossom

• Wild Fig

• Magnolia Peony

• Angelica Iris

• Cedrat Linden

• Praline Hazelnut

Wrapped in a perfect packaging for gifting, the design combines traditional illustrations with fresh and radiant colors.

To protect these precious soaps, we have chosen the Velin, a natural and beautifully-textured paper.

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Panier des Sens soaps are free from:

• Paraben

• Phenoxyethanol

• Aluminum

• Ethanolamine

• Silicone

• Raw material from animals

95% of natural origin ingredients : these extra-gentle soaps, rich in shea butter

are made from vegetable oils.

Traceability & quality: batch number ensures monitoring of products.

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This fascination with nature has led us to improve our products, our commitments but also our production processes

through an environmental, economic and social management policy of our resources and our heritage.

Involved in EVADD collective action since 2009, here are the key points on which we

have chosen to commit ourselves:

• Look for the best ingredients for our formulas

• Curb the environmental impact of our actions and our products by

incorporating the eco-design constraints prior to each project – such as

packaging recycling

• Establish strong local partnerships to promote farming, heritage and expertise

of the Provence region.

Page 6: MARKETING BOOK 1 AUTHENTIC SHEA BUTTER · 2016-03-29 · These elegant pink blooms ... This genuine spring bouquet is a blend of peonies, an iconic flower known for its multitude

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CH ERRY B LOSSOM

Fruity Floral

Top notes: cherry, orange blossom

Heart notes: cherry blossom, rose petal

Base notes: strawberry, sandalwood

Cherry trees are part of the beautiful scenery in Provence. Their

flowers are only in bloom for a few days. These elegant pink blooms

embody feminine gentleness and ephemeral beauty.

Indulge yourself with a journey into a world of cherry tree orchards

thanks to this soap with floral and fruity notes evocative of springtime

freshness.

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W ILD FIG

Fruity Green

Top note: green note, red berries

Heart notes: fig

Base notes: tonka bean, fig tree

Sun-soaked figs are harvested from mid-August on, until the first frost.

Enjoy a sunny getaway in the heart of Provence thanks to the warm,

enveloping notes of this succulent fragrance.

The carnal tones of the fig pulp are accentuated by the green notes of

fig leaves and the woody accents of the branches and sap.

Page 8: MARKETING BOOK 1 AUTHENTIC SHEA BUTTER · 2016-03-29 · These elegant pink blooms ... This genuine spring bouquet is a blend of peonies, an iconic flower known for its multitude

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M AGNOLIA PE ONY

Floral Chypre

Top notes: bergamot, magnolia

Heart notes: peony, peach

Base notes: vanilla, patchouli

This genuine spring bouquet is a blend of peonies, an iconic flower

known for its multitude of petals and green leaves with silvery accents,

and the delicate, ethereal magnolia flower.

A soft floral fragrance with a delicate core and vanilla accents.

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ANGELICA IR IS

Powdered Floral

Top notes: angelica, jasmine

Heart notes: iris

Base notes: musk, sandalwood

Known as “blue gold”, irises have long been considered by perfumers

as a noble and precious ingredient. The flowers are harvested no less

than 3 years after planting. In this new soap, iris is paired with angelica,

a discreet plant with small flowers arranged in umbels.

The fragrance evokes the velvety blend of an angelica flower bouquet

picked after a rainfall, and the delicately powdered notes of iris.

Page 10: MARKETING BOOK 1 AUTHENTIC SHEA BUTTER · 2016-03-29 · These elegant pink blooms ... This genuine spring bouquet is a blend of peonies, an iconic flower known for its multitude

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CE DRAT LINDEN

Aromatic Green

Top notes: cedrat, mint

Heart notes: linden

Base notes: cedar

The full majesty of the linden tree comes to life with exquisite

fragrance when its flowers are in bloom.

Soft and irresistible, this fragrance is reminiscent of the green,

vegetable facet of linden trees, combined with fresh, sparkling notes of

cedrat.

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PR ALINE H AZELNUT

A blend with crisp effect, featuring roasted green hazelnut notes

associated with praline flavor.

This voluptuous fragrance has sweet, gustatory notes reminiscent of a

walk through the forest in fall.

Sweet delicacy

Top notes: caramel

Heart notes: hazelnut, praline

Base notes: sandalwood, cedar

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IM PERIAL VIOLET

Floral

Top notes: rose, hawthorn

Heart notes: violet

Bases notes: musk, cedar

Violet connots modesty, faithfulness and secret love.

This delicate flower exalts a captivating fragrance, a bright purple and a

graceful shape in the fields and woods. It features a wide fragrance

palette, ranging from fresh and green scents to mild woody and sweet

floral scents.

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LE MON B LOSSOM

The lemon tree is part of Provence landscapes, flowering continuously

throughout the year. It displays large leaves and white flowers, both

strongly scented. Lemon trees have been grown for centuries in

Menton, a city in the south of France, and have become its symbol.

Delicate and soothing, the soft and flowery scent, entwined with the

petit grain green note, evokes freshness and purity.

Citrus Floral

Top notes: lemon, petit grain lemon, bergamot

Heart notes: lemon blossom, mandarin, mint

Bases notes: cedar, patchouli

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R O SE NE CTAR

This unique scent stems from a delicate floral fruit fusion. Roses and

violets are delicately sweetened with sun-drenched juicy plums on a

warm woody base of cedar.

Its sweet and delicate notes unleash a generous and delicious trail.

Floral Fruity

Top notes: plum, bergamot, lychee

Heart notes: rose, violet, jasmine

Bases notes: cedar, sandalwood, white musk

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Floral Aquatic

Top notes: lotus flower, freesia, cyclamen

Heart notes: marine, lily of the valley, carnation, lily

Bases notes: cedar, musk, sandalwood

SE A M IST

Experience the salty feeling of a light sea breeze in this soap inspired

from the sea, source of purity, freshness and vitality. The soft flowery

note of a bouquet of freesia and cyclamen leads onto a marine heart

with a subtle musky trail.

With sunny and marine notes, this invigorating fragrance evokes the

freshness of the Mediterranean coast that lines the Provence.

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R E D B ERRIES

Fruity Red Berries

Top notes: blackberry

Heart notes: strawberry, raspberry, rose

Bases notes: musk, vanilla

This delightful scent evokes the summertime with the irresistible

flavors of juicy strawberries, sweet raspberries and intense blackberries,

on a woody base with a hint of vanilla.

Let yourself give in to temptation with this delicious blend of red

berries!

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JASMINE PE TAL

Floral White flowers

Top notes: ylang, lilac

Heart notes: jasmine, rose

Bases notes: tonka bean, musk

Considered as the « queen of perfumery », Jasmine is grown on the

lands of the Grasse region in Provence. It is picked only at dawn, from

July to October, in order to preserve all the qualities of this little fragile

flower.

The white petals, sometimes slightly pinkish, unfold vigorous and rich

notes. Sweetened with ylang-ylang softness, they reveal an

harmonious fragrance with an intense floral heart.

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Lavender flowers with blue-violet color is an emblematic plant of

Provence. Its smell makes it unique: it is strong and slightly camphor.

We harvest it during its flowering from June to August making it the

star of Summer !

Aromatic Floral

Top notes: bergamot, rose leaf

Heart notes: lavender

Bases notes: musk, hay

B LUE LAVENDER

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Formally, widely harvested in the region of Grasse, it is nowadays

mainly present in its gardens. This plant produces from June to

November lovely small white starry flowers.

They emit a vaporous, voluptuous fragrance; one of the sweetest and

most penetrating of the plant world.

White Flowers

Top notes: coriander, basil, litsea cubeba

Heart notes: tuberose, orange blossom

Bases notes: musk, sandalwood

SH INY TUBEROSE

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Verbena is a perfumed plant commonly found on Mediterranean

paths. It has a lemon and spellbinding fragrance that characterize it

and gradually reveals musky notes and sparkling and invigorating

freshness.

Its fragrant green leaves are harvested in late summer.

Citrus Green

Top notes: lemon, eucalyptus

Heart notes: verbena, melon, orange blossom

Bases notes: jasmine, solar

LE MON VERBENA

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Scarlet red color, native to southern Europe, which is part of

Provence, red poppies resist to Mistral and is nicknamed "the

delicate ardor."

This spring flower has four petals and owns light, floral and sweet

notes.

Oriental Spicy

Top notes: hawthorn, cassia flower

Heart notes: red poppies, carnation, violet

Bases notes: vanilla, white musk

R E D PO PPIES

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Wild cotton has large white flowers with five petals.

Its subtle, powdery, light, cocooning scent, evokes purity, elegance,

freshness, or well-being ...

A soft and feminine fragrance, comforting, appreciated by all!

Floral Aldehydic

Top notes: white lily, aldehyde, ylang

Heart notes: cotton flower, jasmine, white tea

Bases notes: musk, raspberry, heliotrope

COTTON FLOWER

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Pine needles contain all the fragrance of this conifer. Requiring

exposure to direct sunlight, it naturally finds its place in the south of

France and in particular in various Mediterranean massifs such as the

Esterel.

Its fresh and highly resinous smell is really representative of Provençal

area!

Woody aromatic

Top notes: green notes, cardamom

Heart notes: pine needles, cedar

Bases notes: musk, balsam fir

M E DITERRANEAN PINE

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Claus Porto

12.3oz/$20.00Crabtree & Evelyn

5.57 oz/$10.00

Thymes7oz/$13.00

L’Occitane

8.8/ $12.00Mistral

7oz/$9.50

Panier des Sens

7oz/ $8.00

PR ICE PO SITIONING: SOAPS

Nesti Dante

8.8oz/$10