marketing board final 7

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. 1. 2. 3. 4. Particles from smoke, dust, cold air or other irritants are inhaled into the lungs triggering an attack. These irritants cause the walls of the airways to become inflamed and restricted. The pressure created by Aura holds the walls of the airways open for longer. With the airways held open it allows the user to expel more of what is causing the attack with each breath. 65mm Click to release the mouth piece. Valves are easily removed for cleaning. Rubber seal prevents dust and lint from building up inside. How Aura Works. Bill Dillon [email protected] A U R A Non Medical Asthma Treatment Aura is a simple solution to relieving these symptoms without medication. Aura creates pressure in the airways and lungs as the user exhales. This pressure holds the airways open longer, allowing more of the irritants causing the attack to be expelled with each breath. Existing Treatment for relief of asthma symptoms is an effective drug called salbutamol which is inhaled directly into the lungs. It relaxes the muscles around the airways, increasing airflow . However users have identified a number of key issues... The bulky inhaler needs to be carried everywhere. Running out of medication is a recurring issue Weeks or even months between attacks, inhalers are easily misplaced. 2015 Normal Airflow Thickened Walls of the airways The Pressure is created by a simple valve forces air through the small opening. Air intake is increased and stabilized Asthma is a chronic respiratory disease that causes the walls of the airways to become inflamed and thickened making breathing more difficult and labored.

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Page 1: Marketing Board Final 7

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1.

2.

3.

4.

Particles from smoke, dust, cold air or other irritants are inhaled into the lungs triggering an attack.

These irritants cause the walls of the airways to become inflamed and restricted.

The pressure created by Aura holds the walls of the airways open for longer.

With the airways held open it allows the user to expel more of what is causing the attack with each breath.

65mm

Click to release the mouth piece.

Valves are easily removed for cleaning.

Rubber seal prevents dust and lint from

building up inside.

How Aura Works.

Bill [email protected]

A U R AN o n M e d i c a l A s t h m a T r e a t m e n t

Aura is a simple solution to relieving these symptoms without medication. Aura creates pressure in the airways and lungs as the user exhales. This pressure holds the airways open longer, allowing more of the irritants causing the attack to be expelled with each breath.

Existing Treatment for relief of asthma symptoms is an effective drug called salbutamol which is inhaled directly into the lungs. It relaxes the muscles around the airways, increasing airflow. However users have identified a number of key issues...

The bulky inhaler needs to be carried everywhere.

Running out of medication is a recurring issue

Weeks or even months between attacks, inhalers are easily misplaced.

2015

Normal Airflow

Thickened Walls of the airways

The Pressure is created by a simple valve forces air through the small opening.

Air intake is increased and stabilized

Asthma is a chronic respiratory disease that causes the walls of the airways to become inflamed and thickened making breathing more difficult and labored.