marketing birmingham partner event 13 april

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PARTNER MEETING 13 th April 2016

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Page 1: Marketing Birmingham Partner event 13 April

PARTNER MEETING

13th April 2016

Page 2: Marketing Birmingham Partner event 13 April

ECONOMIC PERFORMANCE SUMMARY

AGENDAWELCOME - Paul Kehoe, Chairman

UPDATE- Neil Rami, Chief Executive- Investment - Visitor Economy- Commercial Partners- Economic performance

PANEL- Paul Kehoe, Chairman- Matthew Hammond, PwC- Dr David Hardman, Innovation Birmingham- Fiona Lockyer, Hampton by Hilton Birmingham Broad Street - David Richardson, Lloyds Bank- Charles Toogood, Bilfinger GVA

Page 3: Marketing Birmingham Partner event 13 April

ECONOMIC PERFORMANCE SUMMARY

INVESTMENT

REVIEW - MIPIM - Expansion + attraction - Relocation Services

FUTURE- Sales missions

Page 4: Marketing Birmingham Partner event 13 April

SUPPORTING

DEVELOPMENTSTRATEGIC

MIPIM 2016 Partners

Page 5: Marketing Birmingham Partner event 13 April

MIPIM 2016

Page 6: Marketing Birmingham Partner event 13 April

MIPIM 2016 highlights

#MIPIMbrumReach – 2.9m

Page 7: Marketing Birmingham Partner event 13 April

EXPANSION + ATTRACTION

16 successful projects in Q4

= 2,079 jobs

14 projects were FDI = 2,027

new jobs

12 = new investments

4 = expansions

South African company Expansion 1,000 jobs

USA company New investment 450 jobs

Page 8: Marketing Birmingham Partner event 13 April

RELOCATION SERVICES

www.relocatetobirmingham.co.uk

Page 9: Marketing Birmingham Partner event 13 April

RELOCATION SERVICES

Relocation Tool

Page 10: Marketing Birmingham Partner event 13 April

RELOCATION SERVICES

Familiarisation Events

Page 11: Marketing Birmingham Partner event 13 April

SALES MISSIONS

Page 12: Marketing Birmingham Partner event 13 April

ECONOMIC PERFORMANCE SUMMARY

VISITOR ECONOMY

REVIEW - Shakespeare 400th anniversary- Instameet- GRATIS- Travel trade

FUTURE- Sales missions

Page 13: Marketing Birmingham Partner event 13 April

SHAKESPEARE – 400TH ANNIVERSARY

Activity running beyond

anniversary date - 23rd

April

Page 14: Marketing Birmingham Partner event 13 April

INSTAMEET

Over 200 attendees

30% outside the area

40% ↑ in followers

Page 15: Marketing Birmingham Partner event 13 April

EVENT SUPPORT

New venue enquiry system

through BCB

Reduce proposal

turnaround time to 4

hours

Page 16: Marketing Birmingham Partner event 13 April

TRAVEL TRADE

Over 40 appointments

with international operators

Page 17: Marketing Birmingham Partner event 13 April

SALES MISSIONS

Page 18: Marketing Birmingham Partner event 13 April

ECONOMIC PERFORMANCE SUMMARY

PARTNERS PROGRAMME

- Evaluating previous offer- Revised partner categories- Strengthened offer

Page 19: Marketing Birmingham Partner event 13 April

Review process

COMMERCIAL PARTNERS PROGRAMME

Establishing the new team

Getting the basics right

Understanding partner needs

Reviewing costs & commercial

value

Page 20: Marketing Birmingham Partner event 13 April

REVISED PARTNER CATEGORIES

Member

Associate partner

Corporate partner

Principal partner

Associate partner

Development partner

Corporate partner

Principal partner

£500

£1,500 - £3,000

£5,000

£7,500+

Page 21: Marketing Birmingham Partner event 13 April

STRENGTHENED OFFER

Regular events Monthly communications

Expanded research & insight offer Experienced account team

Page 22: Marketing Birmingham Partner event 13 April

ECONOMIC PERFORMANCE SUMMARY

Page 23: Marketing Birmingham Partner event 13 April

ECONOMIC PERFORMANCE SUMMARY

ECONOMIC PERFORMANCE

Page 24: Marketing Birmingham Partner event 13 April

UK PERFORMANCE 2015

Growth was between 2% and 2.5%

Inflation was close to zero (CPI averaged 0.05%) – lowest since 1960

Low oil prices provided consumers with a boost, spending up 2.8%

Exports and imports both grew 5%-6%; service exports strong

Business investment up 4.7%

Page 25: Marketing Birmingham Partner event 13 April

Q1 2008 – Q4 2015

Page 26: Marketing Birmingham Partner event 13 April

THE ECONOMIC OUTLOOK?

With markets volatile and China slowing, what’s in prospect for the global and UK economies – will the recovery last?

Will Britain stay in the EU?

Are Birmingham and the West Midlands well-placed?

Page 27: Marketing Birmingham Partner event 13 April

ECONOMIC PERFORMANCE SUMMARY

PANEL Matthew Hammond, PwC

Dr David Hardman, Innovation Birmingham

Fiona Lockyer, Hampton by Hilton Birmingham Broad Street

David Richardson, Lloyds Bank

Charles Toogood, Bilfinger GVA

Page 28: Marketing Birmingham Partner event 13 April

THANK YOU