marketing at the 4th grade career day
Post on 19-Oct-2014
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DESCRIPTION
Marketing Presentation at the 4th grade Career Day. I wasn't as popular as the guy who gave out Chicken Sandwiches, or the firefighter in full gear (oh well).TRANSCRIPT
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Marketing @ 4th Grade Career Fair
My Job is…
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A company makes stuff that you buy
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In that company
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Engineering Operations Marketing
DesignOrganizeCreate
MakeBuild
Assemble
PricePosition
Sell
Are three departments
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My Job
Is to make you buy stuff
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AAwareness
IInterest
DDesire
You BuyStuff
The typical Buying Cycle looks like this…
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What Tools Do I Use ?
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Television Radio
Internet
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Interesting Samples & Concepts
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Humor You
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Shock You
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Entertain You
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Make You Look
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Demonstrate
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Surprise You
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Wow You
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Illustrate
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Educate
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Innovative
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Make You Look
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Humor
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OOPS !
But, sometimes mistakes happen…
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Coca-Cola in Chinese=
"Ke-kou-ke-la“
Bite the wax tadpole
Female horse stuffed with wax
OOPS !
or
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Chevrolet Nova in Spanish =
“no-va“
It Won’t Go
OOPS !
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Schwepps Tonic Water in Italian =
Water from the Toilet
OOPS !
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Slogan translated into Spanish =
"It won't leak in your pocket and embarrass you.”
"It won't leak in your pocket and make you pregnant"
Translated to
OOPS !
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Pepsi Slogan in Chinese=
Come alive with the Pepsi Generation
Pepsi brings your ancestors back from the dead
Translated to
OOPS !
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An American T-shirt maker in Miami printed shirts in Spanish for the Pope's visit….
"I saw the Pope" "I saw the Potato"
el papa
la papa
They Wanted They Said
OOPS !
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Baby Food in Africa
OOPS !
Most companies put pictures on the label of what's inside
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Scandinavian vacuum manufacturer Electrolux used the following in an American campaign …
OOPS !
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Adios Amigos