SZABIST Karachi

Marketing Assignment

[Type the document subtitle]

Muhammad Bux SHaikh

[Pick the date]

Table of Contents

1. Summary ----------------------------------------------------------- 12. Introduction ----------------------------------------------------------- 23. Situation Analysis (SWOT, PESTE) ------------------------------------------ 34. Differential Advanctage/Competitive edge(USP)---------------------------- 45. Segmentation Targeting & Positioning (STP) -------------------------------- 56. Marketing Objectives and Goals (SMART)----------------------------------- 67. Marketing Strategies and Programmes (7P’s)--------------------------------- 78. Conclusion ------------------------------------------------------------ 89. Bibliography (With References)------------------------------------------------- 910. A Turnitin receipt ----------------------------------------------------------- 10

1. Summary

2. Introduction

Samsung is a South Korean company serves world-Wide and it is the largest South Korean company, founded on 1938, has headquarter in Samsung city, Seoul. Samsung owns various brands with its own working under the same brand Samsun, produce products like: Telecommunications equipment (Mobile phones), Consumer electronics, medical equipment, apparel, chemicals, precision instruments, electronic components, ships, and semiconductors. Samsung also provide services of advertising, information and communication technology services, entertainment, financial services, retail services, construction, hospitality and medical services. While best known for its electronic home appliances and smart phones the Android operating system phones are best known in the world.

Our report is related to the Samsung Electronics Co. of Samsung group, Samsung Electronics founded on 1969, has headquarter in Suwon, South Korea. Samsung Electronics produce Mobile phones, Smart Phones, Television, computer accessories, mobile accessories, digital cameras and accessories. More than two hundred thousand employees are working in this organization. Last year revenue hit more than 200 trillion KRW, while total assets equals to 181.071 trillion KRW.

3. Situation Analysis

4. Differential Advantage/Competitive Edge (USP)

5. Segmentation Targeting & Positioning (STP)

6. Marketing objectives and goals (SMART)

7. Marketing strategies and programmes (7P’s)

8. Conclusion

9. Bibliography (with references)

10. A Turnitin receipt