marketing applctn presentation-pantaloons

8/6/2019 Marketing Applctn Presentation-pantaloons

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INTRODUCTIONGroup Members (in order of appearance) HARJYOT SACHDEVA - (2010122)

VIRAL SHAH - (2010148) ANJALI SETHI - (2010140)

BOWSMIKAVADLAKONDA - (2010237)

NUTANNAUTIYAL - (2010220)

KUNAL GHOSH - (2010194)


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Mr. Kishore Biyani

Mr. Kishore Biyani was born in the year

1961

Educational Qualifications


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Has a business which

has spread over 25

cities in India, the most

known are Pantaloon,Big bazaar and Home

town


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History about Pantaloons

Pantaloons was opened in the year 1987

as Manz wear Private ltd

First Product launched by Pantaloons

The Year 1994


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Unique Features Of Pantaloons

Strategy of Pantaloons

Versatile retailing

R

ightJ

ointV

entures


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YES

80%

NO

20%

Do you visit PANTALOONS?

Sample Size : 80


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SALES

PROMOTION


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Sales Promotion at PANTALOONS

Price off offer

Discounts

End of season sale

Festive offer


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Discount coupon Gift voucher

Pantaloon loyalty programme


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0

20

40

60

80

YES NO

Do you think PANTALOONS is

well located for its

PROMOTION? Sample Size : 80


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ADVERTISING


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Impact ofAdvertising

Introduces a new product

Creates demand for a product

Building brand image

Reduces cost of goods

Persuade prospects

Employment


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Is advertising of pantaloons

effective?

70%

YES

30%

NO

Sample Size : 80


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Advertising and Elements of

Marketing Mix Advertising and Product

Advertising and Price

Advertising and Place

Advertising and Promotion


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What is the customers preference?

0

1020

30

40

50

60

70

80

90

Pricing Branded

clothes are

offered

Service

they offer

Multiple

brands at

one place

Good

quality of

clothes

2nd PREFERENCE

1st PREFERENCE

Sample Size : 80

X axsis : preferences

Y axsis : percentage


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PUBLIC

RELATIONS

AND

PUBLICITY


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Public relations: Pantaloons

PUBLIC

RELATIONSSPONSORSHIPCRM

ASSOCIATION

PARTNERSHIP


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Partnership

Pantaloons greencard

partners with Jet airways

Dual Benefits:

Earn JPMiles

Green Card Discounts


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Tier Mapping and Benefits of the Partnership

JetPrivilege Tier Green Card Tier

awarded

Minimum

purchase criteriafor existing

JetPrivilege

members^

JPMiles for every

Rs. 100 spent

Enjoy GC

discounts/ benefits

Platinum 7 StarR

s. 40,000waived off 5 10%

Gold 5 Star Rs. 20,000

waived off

4 7.50%

Silver 3 StarR

s. 8,000 waivedoff 3 5%

BluePlus / Blue 1 Star Rs. 50 (instead

ofRs. 100

for regular

customers)

2 Gift Voucher

worth

Rs. 200 on

enrolment


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Sponsorships

Pantaloons - the

Title Sponsor of

Femina Miss India

Pantaloons Fresh

Fashion

Femina FreshTalent


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Pantaloons brands

association with

ROCC (Radio One

College

Championship)

Launch of a

unique concept

Pantaloons Youth

Connect

Freebies on

shopping


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Brand Ambassadors

Celebrity Endorsements

Youth Centric

Bipasha Basu,L

araDutta, Bobby Deol and

Zayed Khan as Brand

Ambassadors

College Fests

Promotion through

Malhaar, Umang


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Tie-ups with Movies

Pantaloons RetailIndia Ltd is pursuingfilm merchandisingas a marketing

strategy for its retailwear outlets

The idea is to sellstyle to peoplethrough filmmerchandising

Mr Biyani


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Tie-up with Rajshri

Productions for Main

Prem Ki Diwani Hoon

Others include

Tashan, Dostana etc.

Recent association was

with movies Jail and 3

I

diots


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Customer Relationship Management

Different strategies to attract customers

and to retain them :

Events

Fests

Loyalty Programs: Green card


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Events

Toys for Joys

Discount coupons worth Rs 50 on

donation of old or new toys atPantaloons

Organised Drawing competition and

games for kids

Publicity through Big FM,

distribution of leaflets


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Mothers Day contest

Mothers day celebrated with kids and

their mothers

Contests :Treasure Hunt and DumbCharades

Winners gets free spa Treatment

Voucher


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Fests

Denim Reunion

In store theme

activites Click your Pick

Confession Box

Denim Quiz

Formal Fest

Store Add - ons

Get a new hair-doby an expert for

free on purchase

of formals.


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PERSON

AL

SELLING


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The Personal Selling Process

PRE-APPROACH

PROSPECTING

APPROACH

DEMONSTRATION

OVERCOMING OBJECTIONS

CLOSING THE SALE

FOLLOW-UP


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Personal Selling at Pantaloons

Customer satisfaction

Service retailer

Young and Energetic Sales force

Incentives


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In-store personal selling

Giving a warm welcome by theshowroom personnel

Presence of courteous staff to attend on

the customers

Assisting the customers in the selection

of merchandise best suited for

the customer


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Reinforce and act as a stimulus at the

point of purchase

They are also involved in creating

awareness about various offers

Sales force takes customers through pre

purchase trial service

Obtaining customer contact

details


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Allied service provided by sales force

Payment Facilities

Gift Packing

Alterations

Helping customers through selection frommerchandise assortment

Customer Service Desk


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SUGGESTIONS


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MOBILE PANTALOONS SHOWROOM

Mobile Vanhelps to reach

larger target

audience Hoarding

publicity can be

reduced


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ETHNICWEARS

More ethnic wears to attract

more customers


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DESIGNERCONTEST

Winner gets a

space in

PANTALOONS

A contract with

PANTALOONS


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ASSOCIATING WITH GREATDESIGNERS

Associating with the dress designerswill help the sales figure

Will affect peoples thinking


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SITTING ARRANGEMENTS

Sitting

arrangements

makes longshopping hours

comfortable


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UPCOMING OFFERS

Pre-planned

calendar will help

people to plan their

schedule in advance

and also will keep

them reminding the

offers period


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THANKYOU

marketing applctn presentation-pantaloons

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