marketing and winning business gifford sutherland
TRANSCRIPT
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MARKETING AND WINNING BUSINESS
Gifford Sutherland
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Lets looks at how the brain worksTry and remember as much info as you
can,
Get ready!
4,7,3,2,8,5,9,1,0,3,6,2,Snooker, tissue, apple, mouse
We have to filter info as we are bombarded and can only handle a small amount at any time.
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• We are bombarded with over a million of bits of info per second
• Most is filtered, people can remember about 7 pieces of info in their short term memory
• Leave them will one memorable piece of information
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ASSOCIATES AS SITRA AMBASSADORS
• Professionalism• Expertise• Creativity
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CREDIBILITY AND EXPERTISE
• Start by selling yourself
• People like to know your credible and how you acquired your knowledge
• Key to building relationships
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A BUSINESS LIKE ATTITUDE• Marketing the business as if
its your own• Consultative selling (effective
tele-conferences)• Set time aside for proper
reflective learning and evaluation
• Identify individuals within the training who can promote the Sitra products internally
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ON SELLING SITRA PRODUCTS
• How will it link into the company’s L & D Strategy?
• How will it effect the learners working practice
• Learning Action Log• Identify additional
support requirements
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OPPORTUNTIES TO CROSS SELL
• Identify any skills gaps in the learners
• New starts and induction
• What courses link in together
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OPPORTUNITIES TO CROSS SELL
Never miss and opportunity
(group exercise)
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THE APPRENTICE
Challenge: To develop a strategy that will increase the training work for SITRA
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Pitch Your Ideas
• Outline SITRA’s USP’s• Present Ideas
- from sandwich board to discounts packages for early bird bookings
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Contact SitraSitra, 3rd Floor, 55 Bondway, London SW8 1SJ
Tel: 020 7793 4710Email: [email protected]
Website: www.sitra.org
http://twitter.com/sitrapolicy
Sitra CEO’s blog: http://sitraceo.wordpress.com/