1

MarketingWorkshopPETIT MIRACLE HUB

Delivered by Dawn Newton

2

What we will cover

1. Getting to know you (20 mins)

2. Unique selling points (30 mins)

3. Serving your audience (20 mins)

4. Offline to online / online to offline (20 mins)

5. Q & A

3

Getting to know you

Pair up with someone you do not know

Share with them your name, your company and your elevator pitch (5 mins each)

Your partner will then present back to the group all about you and your company

4

Defining Your Unique Selling Points - Why Should We Care?

It can be difficult to work out what makes your businesses different.

Example: Take the photography industry. There are hundreds, if not thousands, of photographers out there.

How do you stand out? How do you make yourself different? How do you create an engaging, compelling, powerful brand?

For starters, think about what makes you, you. Are you a perfectionist, intuitive, soulful, detail-focused, creative, flamboyant, hip, quirky, any, all or none of the above?

1. Make a list of what makes you, you:

2. If you wanted to be known for something, what would it be?

5

3. Now make a list of three competitors you admire and identify what makes you different?

4. Write down five words that describe your brand. 1.

2.

3.

4.

5.

Competitor 1 Difference

Competitor 2 Difference

Competitor 3 Difference

6

Serving your audienceWrite a tweet to elicit each of the reactions below

Useful Interesting

SurpriseInform

Celebrate Inspire

Delight

Giggle

Belong

7

Offline to online / online to offline

Social displayed at point of sale : handles & hashtags

8

9

10

11

Q&AThank you

12

Links:Content calendarhttp://scripted.com/content-marketing-2/editorial-calendar-how-to-tips/

Storytellinghttp://blog.justgiving.com/how-digital-is-reinvigorating-charity-shops/

https://storify.com/TennysonInsure/social-media-exchange-smex15

How to Define Your Brand http://www.edgewaysdesign.co.uk/resources/define-your-brand.html

http://www.theguardian.com/small-business-network/2012/dec/03/pitching-products-big-retailers-tips

http://www.marketingdonut.co.uk/marketing/marketing-strategy/branding/ten-ways-to-build-a-brand-for-your-small-business

http://www.thedesigntrust.co.uk/a-graphic-designers-guide-to-creating-a-brand-strategy-for-your-craft-or-design-business/

http://www.thedesigntrust.co.uk/create-launch-creative-product-collection/

10 laws of Social Mediahttp://www.entrepreneur.com/article/242847

http://www.retailtouchpoints.com/features/retail-success-stories/connecting-social-media-and-the-store