marketing and social media emma jenkins kent children’s university debbie bird cu trust the...
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Marketing and Social Media
Emma JenkinsKent Children’s University
Debbie BirdCU Trust
The Children’s University’s sixth annual Conference2nd and 3rd December 2013
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What is the CU message?
• First impressions count• CU in:
• 30 seconds • 140 characters
• Developing a common and recognisable theme• Marketing materials• Branding guidelines
• Membership area of the CU Trust website
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The Media & Marketing Opportunities
Building working relationships • Local Radio• Television• The Press• Resources to support your work
Meet the Trustees
Alec McGivern&
Dr Anita Balla OBE DL
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What is Social Media?
Social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives
with each other (Wikipedia 2007)
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Social media – Evolution or Revolution?
2010 – 2013
2014 and beyond• ?• ?• ?
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• Do you recognise yourself?
• Steady and productive steps
• Aim to become a creator
• You’re not alone!
• Let’s get started
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Meeting the needs of our demographic
• Keeping an eye on the continual growth of the CU demographic• Being proactive in creating a communication strategy
• Communicating up-to-date information as a short sharp message• Accessible communication using recognisable terminology
• Little and often – it’s free and it’s quick!
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Getting Started – A Whistle-stop Tour!
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• Websites
• Twitter• Facebook• Google +• MailChimp• Blogger
• Instagram• YouTube & YouTube Capture• Vimeo• Sound Cloud
Types of applications/Apps available
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