marketing and social media 2011 ppt
TRANSCRIPT
1
Strategy of survivalSocial media, the cloud and you
2
Running blind
• we just did it
• it kind of grew
• some firesoul got it started
3
into the wall
• patchwork
• lack of direction
• no planning
• no way to measure success
4
Patchwork
• We added on to what was already there
• We built with the tools that we had
5
Lack of direction
• We added things by chance
• We just went into production
6
No planning
• We did not really plan this
• We have a strategy, but social media is not part of it
7
No way to measure success
• We do not have statistics of usage
• We have no targets set
• We do not follow up
8
Turnaround
• Invest, and be ready to maintain
• Create measurable goals/steps
• Include all in the process
• Hurry slowly, build to last
9
What’s up?
• Plan it like any other process of change
• Identify the new aspects
• Build on your terms
• Understand and use the strengths
10
3Cs
• Content is king
• Consumer is king
• Community is king
11
And the winner is...
• Community
• User generated content
12
Trust
• Dare trust yourself
• Dare trust others
• Trust your audience
13
Creative Flow
• Give more - get more
• Dare be creative
• Think outside the box
14
Shared joy
• Dare to be open- dare to share
• Think ahead, think big
15
Willpower
• Think big, but act fast
• See through the eyes of others
16
Create
• video
• blog
• facebook-comments
• photo
17
Honesty
• Avoid false marketing
• Do it yourself - do it again
18
The Rules
• Know yourself
• Know your audience
19
Recipe
• Visibility
• Memory glue
• Relation
20
Spices
• Humour
• Self-irony
• Use of stiles
• The Devils’ advocate
• Obnoxious behaviour
21
Who am I?
• Where do i come from?
• How do I think?
• What do i want?
• What do i have to offer?
22
Who are you?
• What do you want?
• What do you need?
23
Social media?
• There is a me
• There is a you
• There is an us
24
The Cloud
• Ning
• Bambuser
• Pearltrees
• Youtube