Marketing and Outreach: The Arctic Theme Page and

Arctic Change Detection

Nancy SoreideNOAA/PMELAugust 26, 2004

Comprehensive Arctic Resource

• Data & climate indices

• Expert Essays• Photographs &

maps• Arctic links• Educational links• NOAA programs

The Arctic Theme Pagehttp://www.arctic.noaa.gov

NOAA’s Climate Researc

h Activitie

s

The Arctic Theme Pagehttp://www.arctic.noaa.gov

North Pole Web CamDeployed April 30, 2004

Expert Essays on key Arctic issues

• How do scientists study climate change? Nick Bond• Are environmental changes impacting Alaska Natives? Caleb Pungowiyi• How rapidly is permafrost changing? Impacts? Vladimir Romanovsky• UVB radiation: Threat to the Arctic? Betsy Weatherhead• How does Arctic sea ice form and decay? Peter Wadhams• How has sea ice volume changed? Norbert Untersteiner• Is sea level affected by changes in Arctic land ice? Roger Barry• What long term trends are seen in the Arctic atmosphere? John Walsh• Is mercury a significant contaminant? Steve Lindberg/Steve Brooks• What organisms thrive in Arctic sea ice? Christopher Krebs/Jody Deming• Is there life on the Arctic sea floor? Peter Vogt• Arctic Wolves and their prey David Mech• What’s happening to Polar Bears? Scott Schliebe• The puzzling Arctic summer of 2003 - Norbert Untersteiner

The Arctic Theme Pagehttp://www.arctic.noaa.gov

Impact• 5000-6000

hits/day

• Science magazine, USA Today, Yahoo, Scientific American

• Ranks high on Google search

• Significant Arctic Web Presence

The Arctic Theme Pagehttp://www.arctic.noaa.gov

• Multi-year, multi-government effort by hundreds of scientists

• Draft report finalized in November 2004

ACIA Report

• A near-realtime continuation of the ACIA report

• A NOAA contribution to the IPY

• To be released concurrent with ACIA report in November 2004

Arctic ChangeWebsite