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Marketing and Outreach Efforts to Promote FAFSA Completion and
Financial Aid Awareness!
West Virginia Association of Student Financial Aid Administrators Annual Conference
October 31, 2014
Overview!
• Statewide Initiatives!– Financial Aid Awareness Campaign – Data Feedback Loop
– College Goal Sunday
• Tools You Can Use!– Federal – State
FAFSA Awareness and Completion is a Top Priority!
• The #1 predictor of whether a student will enroll in postsecondary education is completion of the FAFSA.
• In 2012, 49% of West Virginia’s High School Seniors successfully completed a FAFSA.
• Progress: In 2013, more than 56% of seniors have completed a FAFSA.
Statewide Campaign!
WEST VIRGINIA | STATE-LEVEL FINANCIAL AID INFO REQUIREMENTS AND DEADLINES
FINANCIAL AID 101
YOURFIND CASH forCOLLEGE
FILE FAFSA
Pilot Campaign!
• April 15, 2012: 32.5% completed a FAFSA
• April 15, 2013: 47.3% completed a FAFSA FAFSA
FILL IT OUT >>> GET MONEY FOR COLLEGE
FAFSA.gov
FAFSA Completion Among Participating Schools
Stakeholder Feedback Loop!
FAFSA completion by High School is updated every two weeks on the U.S. Department of Education's website at this link: ���http://federalstudentaid.ed.gov/datacenter/fafsahs.html
College Goal Sunday!
• College Goal Sunday is a one day financial aid event offering free workshops to help students and families complete the FAFSA.!
• Details:!– February 9, 2014 – 25 locations – Info at www.cfwv.com
College Goal Sunday!• Ways to help...!
– Volunteer at a site. • Visit cfwv.com to register.
– Spread the word. • Visit cfwvconnect.com/cgs_promo for resources. • Flyers, posters, email scripts, social media scripts… • Churches, community groups, public spaces…
– Provide donations. • Prizes • Food and Refreshments
Federal Student Aid: PSAs!
9
• Components!– Television – Radio
– Print – Web
• Potential Uses!– Campus media and web
– High school media and web – Student unions, waiting areas, media labs
Download: StudentAid.gov/psa
Federal Student Aid: Web Banners!
10
Download: StudentAid.gov/link2us
Federal Student Aid: Social Media!
11
Federal Student Aid: Social Media!
12
Download: http://www.slideshare.net/federalstudentaid/10-fafsa-completion-facebook-posts1
Federal Student Aid: Social Media!
13
Federal Student Aid: Social Media!
14
Download: http://www.slideshare.net/federalstudentaid/20-tweets
Federal Student Aid: Social Media!
15
To add the @FAFSA stream to your website, go to !http://www.twitter.com/widgets!
Federal Student Aid: Social Media!
16
#AskFAFSA Office Hours on Twitter! • Integrates social media and customer service
• Different topic each month
• Tweet ques9ons using #AskFAFSA
• FSA reps answer ques9ons live
• Summarize for those not able to aBend
Dozens of short informational videos… !Potential Uses!
– Email blasts – Websites
– Workshops – School media – Waiting areas
– Social media
Federal Student Aid: Info Videos!
YouTube: youtube.com/FederalStudentAid Download: StudentAid.gov/resources
Potential Uses!– Email blasts – Websites
– Handouts – Digital Displays – Social media
Federal Student Aid: Infographics!
Download: visual.ly/users/federalstudentaid
Potential Uses!– Email blasts – Websites
– Social media
Federal Student Aid: Blog Posts!
Download: ed.gov/blog/topic/federal-student-aid
Federal Student Aid: Messaging!
20
• FAFSA Completion!– December 28 – March 31 – Note: West Virginia promotes FAFSA
completion November 1 through April 30.
• Loan Repayment!– May 10 – June 30
CFWV: State-Level Coordination!
• FAFSA Expert List!• Institutional Scholarships!• Shared workshop calendar?!
CFWV: FAFSA Expert List!To view: cfwvconnect.com/financialaidworkshops To update: [email protected]
CFWV: Shared Statewide Calendar!
To view: cfwv.com > click “calendar” (toward the bottom of the page) To add events: [email protected]
CFWV: Financial Aid Workshops!
• Types of Financial Aid Workshops!– Financial Aid 101 – State and Federal Programs
– FAFSA Completion
• Coordinating Financial Aid Workshops!– Planning Timeline – List of Experts
– Marketing Resources
CFWV: Financial Aid Workshops!Financial Aid Workshop Promotional Kit
Financial Aid Workshop Promotional Kit p. 4
Planning TimelineWrite in your own due dates and use the blank spaces for additional tasks necessary for planning your event. Remember, you don’t have to do all this work alone! Recruit volunteers and co-workers to assist you!
1 Month Before...Status Due Date Task
P 9LZLY]L�ZWHJL�MVY� V\Y�L]LU[�HUK�JVUÄYT�Z[HMÄUN�
P7YPU[�JVWPLZ�VM�[OL�ZH]L�[OL�KH[L�WVZ[JHYKZ�HUK�VY�ÅPLYZ�HUK�ZLUK� them home with students. Consider handing these items out during school activities, such as sporting events.
PAsk your school’s IT staff to include the web ads on your school’s website or EdLine page.
PPlace copies of the community announcement in teachers’ mailboxes or email the announcement to them. Ask them to remind students about the workshop.
PWork with your student media classes/clubs to place articles in the school newspaper or to create broadcast stories about the event and [OL�H]HPSHIPSP[ �VM�ÄUHUJPHS�HPK�MVY�JVSSLNL��
P
P
p. 5 Financial Aid Workshop Promotional Kit
1 Week Before...Status Due Date Task
P Schedule a telephone call announcement for senior students.
P:LUK�H�ZLJVUK�JVW �VM�[OL�ZH]L�[OL�KH[L�WVZ[JHYK�HUK�VY�ÅPLY�OVTL�with students.
P Send a copy of the news release to local media outlets.
P Make announcements on the school intercom system.
P *VUÄYT�[OL�WHY[PJPWH[PVU�VM�Z[HMM�HUK�N\LZ[�ZWLHRLYZ�
P4HRL�HU �ULJLZZHY �JVWPLZ�VM�ÄUHUJPHS�HPK�TH[LYPHSZ��PM� V\Y�N\LZ[�speaker is not bringing copies.
P
P
1 Day Before...
P Schedule a reminder telephone call to senior students’ homes.
P
CFWV: Financial Aid Workshops!
Financial Aid Workshop Promotional Kit p. 6
FINANCIAL AID WORKSHOPSave the date
FINANCIAL AID WORKSHOPSave the date
blank
NEED MONEY FOR COLLEGE? We can help! Many West Virginia students qualify for financial aid. If you’re planning to pursue a certificate program, a two-year college degree program, or a four-year college degree program, you should attend our upcoming financial aid workshop!
We’ll have experts on hand to talk about state and federal financial aid programs, including the PROMISE Scholarship and the West Virginia Higher Education Grant. Plus, we’ll tell you what you need to know to complete the FAFSA and other financial aid forms.
Date:
Time:
Location:
Details:
Questions? Contact:
Unable to attend? Visit the College Foundation of West Virginia’s website at www.cfwv.com to learn about West Virginia’s financial aid programs, including the PROMISE Scholarship and WV Higher Education Grant.
FINANCIAL AID WORKSHOPSave the date
Click here to highlight text & insert date.
Click here to highlight text & insert time.
Insert building, room number, etc.
Provide a brief description of the event, including its purpose, the target audience, or other activities that will occur.
Provide contact details for the event coordinator.
College Application & Exploration Week 2012
Announcement <Date> Contact: <Name>, <Title> <Organization> (304) <###-####> <insert email> Need money for college? We can help with that! Our school is hosting a financial aid workshop on <insert date> at <insert time>. The workshop will be held <insert building/room>. Financial aid experts will be on hand to answer questions about state and federal financial aid, including West Virginia’s PROMISE Scholarship and the West Virginia Higher Education Grant. They’ll also cover how to fill out the FAFSA and other financial aid forms. Any student planning to pursue a certificate program, a two-year college degree, or a four-year college degree should attend. But if you can’t make it, you can always learn more about financial aid on the state’s free college-planning website, www.cfwv.com. ###
p. 7 Financial Aid Workshop Promotional Kit
STATE & FEDERAL FINANCIAL AID INFODate:
Time:
Location:
Details:
Questions? Contact:
Unable to attend? Visit the College Foundation of West Virginia’s website at www.cfwv.com to learn about West Virginia’s financial aid programs, including the PROMISE Scholarship and WV Higher Education Grant.
STATE & FEDERAL FINANCIAL AID INFODate:
Time:
Location:
Details:
Questions? Contact:
Unable to attend? Visit the College Foundation of West Virginia’s website at www.cfwv.com to learn about West Virginia’s financial aid programs, including the PROMISE Scholarship and WV Higher Education Grant.
Click here to highlight text & insert date.
Click here to highlight text & insert time.
Insert building, room number, etc.
Provide a brief description of the event, including its purpose, the target audience, or other activities that will occur.
Provide contact details for the event coordinator.
Click here to highlight text & insert date.
Click here to highlight text & insert time.
Insert building, room number, etc.
Provide a brief description of the event, including its purpose, the target audience, or other activities that will occur.
Provide contact details for the event coordinator.
CFWV: Financial Aid Workshops!
News Release <Date> Contact: <Name>, <Title> <Organization> <Address> <City, State Zip> (304) <###-####> <insert email>
<School Name> to Host Financial Aid Workshop <School Name> will offer a free financial aid workshop to help students and parents learn more about aid to pay for college. The workshop will be held <insert date> from <insert time> to <insert time> at <insert place>. Experts will be available to discuss state and federal financial aid options, including West Virginia’s PROMISE Scholarship Program and the West Virginia Higher Education Grant Program. Workshop presenters will also discuss the Free Application for Federal Student Aid (FAFSA) and assist families in preparing to complete financial aid applications. Any student planning to earn a trade certificate, a two-year college degree, or a four-year college degree should attend the free workshop. Students planning to attend college in the fall of <insert year> should try to complete the FAFSA before April 15 to be considered for the West Virginia Higher Education Grant. To be considered for the PROMISE Scholarship, students must submit the FAFSA and the PROMISE application before March 1. Students and parents can learn more about financial aid by visiting the state’s free college and career-planning website at www.cfwv.com. ###
CFWV: Creative Ideas!• FAFSA T-Shirts and Badges !
– About this effort… • Shepherd University’s idea! • CFWV expanded the effort in 2013 • You can participate too!
– Creative applications… • Get everyone involved (faculty, food workers, administrative
assistants, janitorial staff, security) • Stickers (Concession stands, standard letters)
CFWV: Creative Ideas!• FAFSA/Financial Aid Facts!
– Sporting or Community Events • Announcements • Programs/Guides
– Social Media and/or Email Blasts
– Rotating on Homepages
• What else?!
Jessica Kennedy, Assistant Director of Communications
Division of Student Success and P-20 Initiatives West Virginia Higher Education Policy Commission
1018 Kanawha Boulevard East, Suite 700, Charleston, WV 25301 (304) 558-0655 • [email protected]
www.hepc.wvnet.edu
Contact Information