Marketing andManagementBSc Honours

UCAS code NN523 Years

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Marketing andManagementBSc HonoursUCAS code NN523 Years

This vocationally orientated degree combinesbusiness management with contemporarymarketing theory and practice.

As a graduate, you will be well prepared for a career inmanagement, marketing, business or as an entrepreneur.

The degree is professionally accredited by the CharteredInstitute of Marketing (CIM) and covers topics such as:

• strategic marketing• consumer behaviour• management and organisation• growth in a globalised economy• quantitative techniques for modern business

decision-making

You can also choose from a portfolio of optional modules tostrengthen your knowledge of a particular topic or developan area of specialism.

You'll also benefit from:

• case-study-led teaching• practical projects including a real-life business

consultancy project• an optional 12-month work placement or year studying

abroad

We also offer International Marketing and Management BScHonours at our London campus.

Highlights of this degreeQuality and rankingMarketing:

• 6th in the UK – The Complete University Guide 2019

Business Management:

• top 200 – Business and Economics category – TimesHigher Education World University Rankings by Subject2018

Professional accreditation*This degree is accredited by the Chartered Institute ofMarketing (CIM).

*All professional accreditations are reviewed regularly bytheir professional body.

Work placement or study abroadYou can choose to spend a year between your second andthird year of study in a 12-month work placement in the UKor overseas, or studying at one of our partner universitiesabroad.

Study abroadYou can study abroad at one of our partner universities inEurope through the ERASMUS+ scheme. We also havepartners outside of Europe.

Work placementYou will gain valuable industry experience from taking a12-month work placement in a UK or overseas business.

The Business School's dedicated Placement Officer and theUniversity's Careers Service will help you find a placementthat matches your skills and interests.

We’ve placed students in a range of companies including:IBM, Disney, Procter & Gamble, Nissan, Marks & Spencer,Unilever, Accenture, Cummins, GSK, Apple, Barbour, Nikeand Microsoft.

Our current placement students are in roles such as:

• marketing intern• sales intern• retail placement student• production intern• aftersales intern

They are working on the following projects:

• client account management and building a database forpotential new business at Nike

• involved in PR events and product launches at Johnson& Johnson

• providing support to product managers in adaptingL’Oréal’s international marketing campaigns for the UKmarket

• project management of the new restructuring of thecustomer service centre at Volkswagen

Find out more about work placements and study abroadopportunities on the Business School's website.

Industry linksNewcastle University Business School has excellent linkswith industry and professional bodies, providing exposure tofuture employers.

Each year we award prizes, sponsored by major firms andprofessional bodies, to outstanding students to commendtheir dedication. We also regularly welcome guest speakersfrom industry.

Facilities and support

FacilitiesThis degree is run by Newcastle University Business School,based in our state-of-the-art building, on the ScienceCentral area of campus, within Newcastle's emergingbusiness district. Our Business School's facilities include:

• 120 PCs across three hi-tech computer clusters• Wi-Fi connectivity throughout the building

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• social spaces for learning and relaxation• bookable meeting rooms

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Careers supportYou'll have access to a wealth of resources and support toenhance your employability, including:

• specialist careers and business start-up support from theUniversity's award-winning Careers Service

• career management sessions with a Careers Adviser• an Annual Career Development Week, to help you

improve your employability skills and meet potentialemployers

• work experience opportunities while studying with us• Business School summer internship scheme

We're also one of 140 business schools worldwide to beaccredited by the EQUIS scheme for our managerial andentrepreneurial skills development.

SupportYou will have an academic member of staff as a personaltutor throughout your degree. They can help with academicand personal issues.

Peer mentors will help you in your first year. They are fellowstudents who can help you settle in and answer anyquestions you have.

There are over 1,400 networked computers on campus.

Course Details

Modules for 2018 entry

Please noteThe module and/or programme information below isfor 2018 entry. Our teaching is informed by research andmodules change periodically to reflect developments inthe discipline, the requirements of external bodies andpartners, student feedback, or insufficient numbers ofstudents interested (in an optional module). To find outmore read our terms and conditions.Module/programme information for 2019 entry will bepublished here as soon as it is available (end of May2019).Our degrees are divided into Stages. Each Stage lasts foran academic year and you need to complete modulestotalling 120 credits by the end of each Stage. Furtherinformation, including the credit value of the module, isavailable in each of the module descriptions below.

Stage 1

Compulsory modulesBUS1001  Introduction to Management and OrganisationBUS1004  Understanding Business GrowthMAS1403  Quantitative Methods for BusinessManagementMKT1002  Introduction to MarketingMKT1010  Ethics in Marketing, Critical Consumption, andCorporate Social ResponsibilityMKT1012  Academic and Professional SkillsMKT1013  Marketing in PracticePLEASE NOTE: If you are required to take the UniversityEnglish Language assessment, or equivalent, and achievebelow 70 you must take INU9094 Writing for BusinessSchool Undergraduates and/or INU9053 Listening andSpeaking for Business School Undergraduates on a NOTFOR CREDIT basis (in addition to the 120 credits listedabove).

Stage 2

Compulsory modulesBUS2025  Managing Human ResourcesBUS2032  Service Operations Strategy and ManagementMKT2004  Research Methods for Business andMarketingMKT2012  Consumer BehaviourOptional modulesYou take 40 credits from the following modules:

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Stage 2

ACC1003  Introduction to Accounting and Finance (forBusiness Students)MAS2403  Statistical Methods for Marketing &ManagementBUS2011  Business EnterpriseBUS2019  Understanding Work and OrganisationsBUS2031  Managing ChangeBUS2036  Business Analysis and AnalyticsBUS2037  Public and Voluntary Sector ManagementMKT2001  Global MarketingMKT2008  Services MarketingMKT2009  Strategic MarketingMKT2010  Integrated and Digital MarketingCommunicationsNCL2007  Career Development for Second YearStudentsSPA1001  Business Spanish

Work placement/study abroad (4 yearprogrammes only)

Between Stages 2 and 3 you may choose to spend ayear in a relevant work placement or study abroad, or doa combination of both. There is also the opportunity totake part in the Erasmus exchange scheme whichinvolves a period of study and/or work placement inEurope.

Compulsory modulesMKT3015  Intercalating Year Personal Learning RecordMKT3016  Intercalating Year Reflective Learning Account

Stage 3

Optional modulesYou choose one of the following modules:BUS3003  Advanced Business PracticeBUS3005  Advanced Business TopicsBUS3051  Management DissertationBUS3053  Management Consultancy ProjectMKT3096  Marketing DissertationMKT3097  Marketing Consultancy ProjectYou take 80 credits of modules from the following list:ACE3201 Marketing and Public Policy ANDACE3202  Communication and Behaviour ChangeBUS3004  Business Information SystemsBUS3021  International Human Resource ManagementBUS3024  Critical Perspectives on Human ResourceManagementBUS3050  Management of Creativity, Design andInnovationMKT3004  Analytical Techniques for MarketingMKT3006  Advertising and Integrated Brand PromotionMKT3012  Direct and Digital Marketing

Stage 3

MKT3014  New Product and Service DevelopmentMKT3017  Sales Management and Marketing ChannelsMKT3095  Cultural and Heritage MarketingNCL3007  Career Development for Final YearStudents* ORNCL3008 Advanced Career Development*SPA2001  Business Spanish 2With the approval of the Degree Programme Directoralternative optional modules to those listed above may beselected.*You must select NCL3007 if you did not study NCL2007at Stage 2. If you studied NCL2007 at Stage 2 you arenot permitted to take NCL3007 at Stage 3, but you mayselect NCL3008.

Teaching and assessment

Teaching methodsYour contact time may involve two lectures per week permodule, or one lecture and one seminar per module.

Assessment methodsYou will be assessed by:

• written examinations• essays• project work and portfolios of practical work• oral presentations• computer-based multiple-choice questions• dissertation or individual reflective report

Find out moreVisit our Teaching and Learning pages to read about theoutstanding learning experience available to all students atNewcastle University.

Entry Requirements

All candidates are considered on an individual basis.

If your qualifications are not listed here, please see ouradditional entry requirements web pages to find out whichother qualifications are considered.

The entrance requirements below apply to 2019 entry.

Additional Information on GCSEs (or equivalent)Achievement of a minimum of five GCSE grades A*-C or8-4, or equivalent, is normally required. These must includeMathematics and English (minimum grade B or 6), orequivalent.

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A LevelsAAB. Any subject combinations accepted excluding GeneralStudies. GCSE Mathematics and English (minimum grade Bor 6) required if not taken at A or AS level.

Please see the Additional Information section on this pageabout further GCSE (or equivalent) requirements.

Scottish QualificationsAAABB at Higher Grade. Mathematics and English requiredat National 5, minimum grade B (or grade 2 Standard Gradeor Intermediate 2 equivalent) if not offered at Higher Grade.Where a candidate bypasses the assessment for National 5qualifications, a minimum of grade C in the Higher in Mathsand English is required.

Please see the Additional Information section on this pageabout further GCSE (or equivalent) requirements.Combinations of Highers and Advanced Highers accepted.

Scottish qualifications can be taken in more than one sitting.

International Baccalaureate35 points. Standard Level Mathematics or MathematicalStudies and English (Language and/or Literature) required atgrade 5 if not offered at Higher Level.

Please see the Additional Information section on this pageabout further GCSE (or equivalent) requirements.

Irish Leaving CertificateH1H1H1H2H3 at Higher Level, normally to includeMathematics. Please see the Additional Information sectionon this page about further GCSE (or equivalent)requirements.

Access Qualifications30 Level 3 credits at Distinction and 15 level 3 credits atMerit to include at least 6 credits in maths or quantitativemethods.

Please see the Additional Information section on this pageabout further GCSE (or equivalent) requirements.

Pearson BTEC Level 3 National ExtendedDiploma/OCR Cambridge Technical Level 3Extended DiplomaOverall DDD. Business-related subjects preferred. GCSEMathematics and English (minimum grade B or 6) required.

Please see the Additional Information section on this pageabout further GCSE (or equivalent) requirements.

Cambridge Pre-UD3,D3,M2 in Principal Subjects. GCSE Mathematics andEnglish (minimum grade B or 6) required if not taken at ahigher level.

Please see the Additional Information section on this pageabout further GCSE (or equivalent) requirements.

Extended Project QualificationWe welcome applications from students offering anExtended Project and value the skills of research andindependent learning that it is designed to develop.  If youoffer an Extended Project, it will be taken into account aspart of your application profile, but we will not usuallyinclude it in offer conditions for this degree programme.

PARTNERS - A LevelsAAB excluding General Studies. While we are willing toconsider any combination of A-level subjects (excludingGeneral Studies), we prefer students to be studying twofacilitating subjects. GCSE Mathematics and English(minimum grade B or 6) required if not taken at A or AS level.

Please see the Additional Information section on this pageabout further GCSE (or equivalent) requirements.

PARTNERS - Pearson BTEC Level 3 NationalExtended Diploma/OCR Cambridge TechnicalLevel 3 Extended DiplomaOverall DDM. Business-related subjects preferred. GCSEMathematics and English (minimum grade B or 6) required.

The PARTNERS Programme is Newcastle University’ssupported entry route for students from schools andcolleges in England and Northern Ireland. Find out moreabout the PARTNERS Programme.

Please see the Additional Information section on this pageabout further GCSE (or equivalent) requirements.

English Language RequirementsApplicants whose first language is not English require aminimum score of IELTS 6.5 or equivalent.

If you need help to meet our English Languagerequirements, we can provide support with extra tuition.

Read more about UK visas and immigration requirements.

Other International QualificationsABB at A level is typically the minimum required for entry toan undergraduate course. You can check the equivalentgrades for qualifications offered in your country.

We will also consider your application if you have lower ornon-standard qualifications.

International ProgrammesIf you are an international student and you do not meet theacademic and English language requirementsspecified above, you should consider a pre-sessionalcourse at INTO Newcastle University, which will help toprepare you for study on this degree.

INTO Newcastle University is based on the Universitycampus and offers a range of courses includingthe International Foundation in Business andManagement and International Year One in Business.

Undergraduate Admissions Policy

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See our 2018 Admissions Policy (PDF: 185 KB).

See further policies related to admission.

Careers

Marketing careersAt Newcastle University Business School, we provide anextensive range of opportunities to all students to enableyou to develop personal, employability and enterprise skillsand to give you a real edge in the employment market afteryou graduate.

In 2009, 83 per cent of UK and EU Newcastle UniversityBusiness School graduates who responded to our surveywere in employment or further study within six months ofgraduating. Feedback from employers on the quality of ourgraduates continues to be excellent.

The success of our graduates is reflected in the globallyrecognised list of companies within which a number havefound employment, including:

• Ipsos Mori• L’Oréal• Accenture• Media Comm• Microsoft• Sainsbury’s• Von Essen Hotels• Shell• Nestlé• HSBC International

Many of our students undertake optional 12-monthcommercial placements, giving them invaluable businessexperience and a real advantage when it comes to securingthe top graduate jobs.

Find out more about the career options for BusinessManagement and Marketing from Prospects: The UK'sOfficial Careers Website.

The Business School runs a Career Development Week forall Business School students to give you an insight intopossible career options. We also have a dedicatedPlacement Officer who can help you find a work placementin your area of interest.

For more information about the careers support available forBusiness School students, visit the Business Schoolwebsite.

What our graduates go on to do:employment and further studychoicesSee what our recent graduates went on to do and viewgraduate destinations statistics. These statistics are basedon what graduates were doing on a specific date,approximately six months after graduation. Take a look atthe most recent data available for our graduates.

The destination data is available in varying levels, beginningwith the University and moving through Faculty and Schooldown to individual course reports. This final level may giveyou some useful ideas about possible options after yourcourse or a course you are considering.

Careers and employability atNewcastleNewcastle University consistently has one of the bestrecords for graduate employment in the UK.

95% of our 2017 UK-domiciled graduates progressedto employment or further study within six months ofgraduating.

85.5% of our graduates are in graduate level employment orfurther study within six months of graduating.

We provide an extensive range of opportunities to allstudents through an initiative called ncl+. This enables youto develop personal, employability and enterprise skills andto give you the edge in the employment market after yougraduate.

Our award-winning Careers Service is one of the largest andbest in the country, and we have strong links withemployers.

Fees & Funding

Tuition Fees (UK students)

2019 entry*:£9,250 (subject to approval of our Access Agreement bythe Office for Students (OfS) in July 2018).For programmes where you can spend a year on a workplacement or studying abroad, you will receive asignificant fee reduction for that year.Some of our degrees involve additional costs which arenot covered by your tuition fees.2018 entry*:£9,250For programmes where you can spend a year on a workplacement or studying abroad, you will receive asignificant fee reduction for that year.

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Tuition Fees (UK students)

Some of our degrees involve additional costs which arenot covered by your tuition fees.*Please note:The maximum fee that we are permitted to charge for UKstudents is set by the UK government.As a general principle, you should expect the tuition fee toincrease in each subsequent academic year of yourcourse, subject to government regulations on feeincreases and in line with inflation, as measured byRPIX**.See more information on all aspects of studentfinance relating to Newcastle University.**RPIX is a measure of inflation in the UK, equivalent to allthe items in the Retail Price Index excluding mortgageinterest payments.

Tuition Fees (EU students)

2019 entry*:£9,250 (subject to approval of our Access Agreement bythe Office for Students (OfS) in July 2018). You will paythe same tuition fees as UK students for the duration ofyour course.For programmes where you can spend a year on a workplacement or studying abroad, you will receive asignificant fee reduction for that year.Some of our degrees involve additional costs which arenot covered by your tuition fees.2018 entry*:£9,250. You will pay the same tuition fees as UK studentsfor the duration of your course.For programmes where you can spend a year on a workplacement or studying abroad, you will receive asignificant fee reduction for that year.Some of our degrees involve additional costs which arenot covered by your tuition fees.*Please note:As a general principle, you should expect the tuition fee toincrease in each subsequent academic year of yourcourse, subject to government regulations on feeincreases and in line with inflation, as measured byRPIX**.See more information on all aspects of studentfinance relating to Newcastle University.**RPIX is a measure of inflation in the UK, equivalent to allthe items in the Retail Price Index excluding mortgageinterest payments.

Tuition Fees (International students)

2019 entry:Tuition fees for 2019-20 have not yet been confirmed.2018 entry*:£16,200 per year*Please note:

Tuition Fees (International students)

You will be charged tuition fees for each year of yourdegree programme (unless you are on a shorterexchange programme).If you spend a year on placement or studying abroad aspart of your degree you may pay a reduced fee for thatyear.The tuition fee amount you will pay may increase slightlyyear on year as a result of inflation, as measured byRPIX**.See more information on all aspects of studentfinance relating to Newcastle University.**RPIX is a measure of inflation in the UK, equivalent to allthe items in the Retail Price Index excluding mortgageinterest payments.

Scholarships and Financial Support (UKstudents)

You may be eligible for one of a range of NewcastleUniversity Scholarships in addition to government financialsupport.Newcastle University ScholarshipsGovernment financial support

Scholarships and Financial Support (EUstudents)

You may be eligible for one of a range of NewcastleUniversity Scholarships in addition to government financialsupport.Newcastle University ScholarshipsGovernment financial support

Scholarships and Financial Support(International students)

We offer our Vice-Chancellor's InternationalScholarships and Vice-Chancellor's ExcellenceScholarships to eligible international students.We also offer International Family Discounts which areavailable for all international students with a close familymember who has graduated from or is now studying atNewcastle University.Some of our subject scholarships and sportsscholarships are also available for international students.

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Apply

Applying to Newcastle Universitythrough UCASTo apply for undergraduate study at Newcastle you mustuse the online application system managed by theUniversities and Colleges Admissions Service (UCAS).

UCAS codes for Newcastle University

• institution name - NEWC• institution code - N21

UCAS buzzwordAsk your teacher or adviser from your school or college forthe UCAS buzzword. You need the buzzword when youregister on the Apply system. This makes it clear whichschool or college you are applying from.

All UK schools and colleges and a small number of EU andinternational establishments are registered with UCAS.

If you are applying independently, or are applying from aschool or college which is not registered to manageapplications, you will still use the Apply system. You will notneed a buzzword.

Making your applicationOn the UCAS website you can also find out more about:

• application deadlines and other important dates• offers and tracking your application

Application decisions and enquiriesFind out more about our admissions process and who tocontact if you need help with your application.

We welcome students from all over the world.