marketing and customer value
TRANSCRIPT
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How does marketing affect customer value?
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The Value Delivery Process
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Traditional Marketing
Creates ValueDesigns ValueAnd thenMarketing and selling the Value
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Unfortunately ,it’s a failure in modern age
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New age Value delivery process
Starts at the
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Beginning of planning
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1.Assessing Market Opportunities
Scanning and AssessingNeedsWantsDemand
#Value Exploration
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a2.Choosing a Value
SegmentingTargeting PositioningBranding
#Value Exploration
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3.Designing a Value
Marketing strategic planningPrice Fixation
#Value creation
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4.Delivering Value
#Value Delivery
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5.Communicating a value
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6.Attaining Growth and Sustainment
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Therefore
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Marketing begins at value creation
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Marketing is a “primary activity”
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of the “Value Chain”
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The Value Chain
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Core Competencies
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Concentration on
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Product DesignDevelopment and
Marketing
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And Manufacturing Elsewhere
i.e Value delivery elsewhere
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Example
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Apple’s Strategic Realities
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Made in China
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Thank you