marketing and business development department internet ...€¦ · advertising as defined in this...

ESC Electronic Communications Sponsorship and Promotions

Policy

Marketing and Business Development Department Internet Department

Sponsorshipb.doc Created on 20/12/2004 3:17 PM

ESC- MM Division - Marketing and Web Departments

Table of Contents 1 DEFINITIONS............................................................................................................................ 1 2 PURPOSE................................................................................................................................. 1 3 FOREWORD............................................................................................................................. 1 4 SCOPE...................................................................................................................................... 2 5 ARTICLES ................................................................................................................................ 2 5.1 LAWS AND REGULATIONS ......................................................................................................... 2 5.2 DISCRETION ............................................................................................................................. 2 5.3 EDITORIAL INDEPENDENCE........................................................................................................ 3 5.4 ACCEPTANCE OF SPONSORSHIP ................................................................................................ 3 5.4.1 OUTLINE PROCEDURE FOR APPLICATION ................................................................................. 3 5.4.2 GENERALLY ACCEPTABLE FOR CONSIDERATION....................................................................... 4 5.4.3 GENERALLY ACCEPTABLE FOR CONSIDERATION WITH CERTAIN CONDITIONS .............................. 4 5.5 NON-ENDORSEMENT................................................................................................................. 5 5.6 RIGHT TO REJECT..................................................................................................................... 5 5.7 DISCLOSURE OF INTEREST(S).................................................................................................... 5 5.8 SPONSORSHIP ACKNOWLEDGEMENTS AND IDENTITY DISPLAY - FORMATTING RULES .................... 5 5.8.1 MAIN GUIDELINES.................................................................................................................. 6 5.8.2 WEB CONTENT VS. SPONSORSHIP MESSAGE RATIOS ............................................................... 7 5.8.3 IMPLEMENTATION OF GUIDELINES ........................................................................................... 7 5.9 WEB USABILITY ISSUES............................................................................................................. 7 5.10 SHARING AGGREGATE VISITOR INFORMATION........................................................................... 8 5.11 REVENUE USAGE.................................................................................................................... 8 5.12 DISCLAIMER ........................................................................................................................... 8 6 EXCEPTIONS ........................................................................................................................... 9 6.1 ESC INITIATIVE AND CONGRESS RELATED EXCEPTIONS .............................................................. 9 6.2 NON HEALTHCARE INDUSTRY RELATED EXCEPTION .................................................................... 9 7 ESC ELECTRONIC COMMUNICATIONS SPONSORSHIP AND PROMOTION POLICY CHANGES....................................................................................................................................... 9 8 CONTACT INFORMATION ...................................................................................................... 9 9 REFERENCES.......................................................................................................................... 9 10 APPENDIX 1: ESC ELECTRONIC COMMUNICATIONS SPONSORSHIP AND PROMOTIONS CHECK LIST ....................................................................................................... 10 11 APPENDIX 2: ESC ELECTRONIC COMMUNICATIONS SPONSORSHIP AND PROMOTIONS REQUEST FORM................................................................................................ 11 12 APPENDIX 3: PROMOTIONAL MATERIAL WEB LINK RULES AND REGULATIONS – ESC CONGRESS 2005................................................................................................................. 12


1 DEFINITIONS - “The ESC” is, and is used interchangeably with, “The European Society of Cardiology”. - “escardio.org” is the ESC Web Site (www.escardio.org). - “ESC electronic communications media” are the ESC Web Site and the ESC e-mailings

including the ESC Web News, a weekly e-mail message. - “Sponsorship” is funding or similar involving a corporation or third party providing financial

underwriting or in-kind goods or services to support an ESC program/product/material, activity or special event. Corporations may be given recognition for their support in the form of a public acknowledgment or credit by the ESC to the corporation for its support. This does not include permitting the use of the ESC name, logos and visuals, or identifying marks in the corporation's own promotion of its products or services other than a statement that the corporation or product is sponsoring a specific ESC activity or event. Sponsorship messages or acknowledgements of sponsorship are not considered advertising as defined in this policy.

- “Advertising” is any web based advertisement, logo, sales promotion activity or device, public relations material or on-line event, or any other activity or communication that has the obvious intent of promoting or marketing a non-ESC product, service, event, or organisation.

- “Sponsorship acknowledgement” is an expression of the ESC’s gratitude to a sponsoring or grant awarding body, usually in the following form: "Produced by the ESC with kind support from [Company name] in the form of an unrestricted educational grant."

- “Sponsorship message” is a sponsor’s own promotional message that might include text, corporate graphics and logos.

2 PURPOSE The purpose of this policy is to provide a clear framework for the form, legality, placement, decision-making and validation of presence (or association of) any sponsorship or promotional messages suggested for inclusion within any of the ESC’s electronic communications media.

3 FOREWORD The ESC Web Site is intended for communication and services of scientific organisational nature and not for commercial purposes. This nature will be protected and maintained. The ESC is not in favour of creating, in reality or in perception, web sites with a commercial character. However, under specific and exceptional conditions, providing recognition of support to the mission and objectives of the ESC and its constituent bodies may be considered. The following policy governing the acceptance and display of sponsorships and promotions on the ESC Web Site (and all other ESC electronic communications media) has been established by the ESC to:

- Protect the corporate identity and image of the ESC - Ensure the continued integrity of the editorial process - Ensure adherence to the highest ethical standards of sponsorship - Govern various aspects of sponsorship.


The ESC has sole and absolute discretion with respect to interpretation and enforcement of this policy and all other issues associated with sponsorship and promotions in the ESC’s electronic communications media. The ESC may change this policy at any time at its sole discretion by posting a revised policy on the ESC Web Site. The ESC does not provide facilities for commercial advertising on its web site per se. However, unrestricted educational grants from appropriate corporate sponsors may be recognised, if they adhere to this policy. Sponsorship is only accepted by the ESC within the proper context of a formal sponsorship agreement.

4 SCOPE The scope of the ESC Web Site Sponsorship and Promotion Policy is limited to sponsorship and promotional initiatives found on the ESC Web Site (www.escardio.org) and in the ESC’s e-mail messages. The ESC is not responsible for how other web sites handle promotions, advertising and sponsorship. Visitors should read the appropriate policies on each web site visited from or after leaving an ESC electronic communications medium.

5 ARTICLES

5.1 Laws and Regulations All sponsorship information and promotional declarations on escardio.org shall at all times comply with the laws and regulations of the European Union, guidelines supplied by the European Advertising Standards Alliance (EASA, http://www.easa-alliance.org). They must also abide by the ICC International Code of Advertising Practice (http://www.iccwbo.org/home/statements_rules/rules/1997/advercod.asp). Any sponsorship or promotion declarations found to be in breach of the present policy, the EASA guidelines or ICC guidelines shall be rejected. In such a case, the ESC will provide notice to the sponsor. NB. Where a policy breach is found to be the inadvertent result of a technical failure or malicious act, the ESC may review the rejection or removal of the declarations and reinstate them. Declarations may also be judged against applicable CE or ISO standards. Should any breach be discovered, offending declarations shall be rejected. The ESC will not systematically monitor compliance with applicable laws and regulations; however, the ESC reserves the right to occasionally review all sponsorship messages and promotions for compliance with such laws and regulations. The onus remains on the sponsor to verify these laws and regulations.

5.2 Discretion The ESC has sole and absolute discretion with respect to accepting, rejecting, placing, cancelling, removing, and all other issues associated with sponsorship messages and agreements.


5.3 Editorial independence The ESC maintains a clear separation between sponsorship messages and editorial process and decision making. Sponsors of any ESC electronic communication have no authority over the substance or the form of the editorial content that is developed and maintained within that communication. The development and provision of all educational and informational content in any ESC electronic communication resides under the sole jurisdiction of the ESC. Sponsors have no control or influence over the results of searches a user may conduct on the ESC Web Site. The ESC does not allow sponsors to purchase priority listings in its search engine. Search results are based solely on the functionality available through our search software and user-defined criteria.

5.4 Acceptance of sponsorship These are general principles and neither of the below categories implies automatic acceptance of sponsorship. The organisations eligible to display sponsorship messages via an agreed ESC electronic communications medium must accept that such sponsorship messages shall remain for a specific period of time. The specific period of time is normally associated with the duration of the sponsored ESC initiative. 5.4.1 Outline procedure for application Requestors should follow the below steps when submitting an electronic communications sponsorship or promotions request to the ESC (also see figure 1):

1. Check request validity: Sponsor must ensure compliance of his request with the present policy. An itemised checklist is available for requestors to help reduce the chances of request rejection (Appendix 1). The same checklist will be used by the ESC to evaluate the request

2. Submit request: Sponsor must send the ESC Electronic Communications Sponsorship

and Promotion Request form (Appendix 2). Requests will be considered only when all requested information is provided

3. Evaluation: The ESC will evaluate each request based on the present policy

4. Accept / Reject: Following the evaluation, requests will either be accepted or rejected, in

the latter case modifications shall be suggested to the requestors before any resubmission (see also section 5.6)

5. Publication: Validated requests will be published to the relevant electronic

communications media


Figure 1: Application Procedure for ESC Electronic Communications

Sponsorship and Promotions 5.4.2 Generally acceptable for consideration Organisations from which the ESC will consider electronic communications media sponsorship requests include, but not limited to, the list below. The list assumes that the organisations focus is on cardiology and/or healthcare in general and that their mission is not in conflict with that of the ESC:

1. Medical Associations, Foundations, Organisations, and Societies (including National Societies of cardiology).

2. Public Administrations, Associations, Organisations. 3. Centres, Clinics, Hospitals, Institutes and Universities with accredited residencies and/or

established research programs. 4. Indexed, peer-reviewed medical publications as well as virtual journals. 5. References, Medical and cardiology search engines and database web sites (including

directories, libraries, guidelines and trials). 6. Companies and organisations that are implicated in ESC promotional activities.

The ESC will only accept sponsorship proposals from other organisations under the conditions outlined above.

5.4.3 Generally acceptable for consideration with certain conditions

Sponsorship requests from those organisations not listed under article 5.4.2 (‘other organisations’) will be considered by the ESC on a case-by-case basis.


5.5 Non-endorsement Under no circumstances shall the ESC's acceptance of a sponsorship or a promotional message be considered an endorsement of the company, products, or service that they offer and no such impression on tacit understanding may be created. The fact that a message for a product, service, or company has appeared within an ESC electronic communications media shall not be referred to in collateral advertising. The ESC reserves the right to mention companies or products as part of its general editorial copy.

5.6 Right to reject The ESC reserves the right to reject, cancel or remove at any time any sponsorship or promotional message from the ESC’s electronic media for any reason. No specific non-ESC products or services will be promoted on escardio.org, or any other ESC electronic medium. No sponsorship or promotional message shall be permitted which may harm the corporate identity, regulations, procedure, or reputation of the ESC. The ESC will never knowingly accept sponsorship from companies whose product(s) and/or service(s) are incompatible with the ESC mission; are related to alcohol, firearms, ammunition, fireworks, gambling, tobacco, and pornography; are not factually accurate or in good taste. It is the responsibility of the sponsor to comply with all applicable domestic and foreign laws, including applicable laws and regulations of regulatory bodies (as appropriate). Furthermore, the ESC will not permit at any time the placement of any messages for illegal or objectionable products. Messages must not contain fraudulent, deceptive, or offensive material, including material that misrepresents, ridicules, or attacks an individual or group on the basis of age, colour, national origin, race, religion, sex, sexual orientation, or handicap. Sponsors messages that have been accepted and are later found to be objectionable or fraudulent will be removed from all ESC media. Sponsors will not receive a refund on messages that are misleading, fraudulent or in contravention to ESC policies.

5.7 Disclosure of interest(s) Educational or informational articles developed and made available through the ESC’s electronic communications media with the support of a commercial source, including CME articles, will provide proper disclosure to the participant of the involvement of the commercial supporter. Authors of articles made available through the ESC’s electronic communications media who have received financial support in the articles’ development are required to disclose that information which shall also be provided to participants.

5.8 Sponsorship acknowledgements and identity display - formatting rules

Sponsoring companies are usually acknowledged by the inclusion of a sponsorship text message and/or their logos, or corporate graphics, within the areas that they have supported. Inclusion is allowed after obtaining express permission from the ESC.


The ESC retains the right to dictate the form and substance of all editorial content appearing within the ESC’s electronic communications media.

5.8.1 Main Guidelines - The final wording and positioning of a sponsorship acknowledgment is determined by the

ESC. The standard wording used is, or is similar to, the following: "Produced by the ESC with kind support from [Company name] in the form of an unrestricted educational grant."

- The ESC does not encourage particular statements, messages or other text information

from commercial and/or non ESC sources on its Web Site and in its e-mail messages. However, under specific, restricted, conditions, short statements in addition to logos may be considered.

- Sponsorship display must not state or imply that the ESC endorses the sponsoring

company and/or any of their product(s). - Sponsorship display will not make any claim about the quality or virtues of any of the

supporting company’s specific product(s). - Sponsorship display may include short text communication which may not exceed 100

words. - Sponsorship display may include non animated logo and corporate graphics, subject to

ESC approval. - Any sponsorship display must be incorporated within the ESC Web Site and within ESC

e-mail messages, in such a way that viewers of ESC content are able to readily distinguish them from editorial content.

- Sponsorship messages may not be juxtaposed with, or be linked with, editorial content on

the same topic. - The ESC will not run “advertorial” content. In other words, the ESC does not display

consumer health articles provided by companies who sponsor part of its Web Site or other electronic communications media.

- The ESC also reserves the right to determine the appropriate placement of the

sponsorship message on the ESC Web Site and other electronic communications media. - Hyperlinks to sponsor’s (or third party’s) corporate web sites may be provided to allow

users to know more about the supporting company and their products or services, but only under the conditions outlined in the ESC Web Site Hyperlinks Policy.

o The ESC will not link to web sites that: frame the ESC Web Site’s content without

express permission of the ESC; prevent the visitor from returning to the ESC Web Site or other previously visited web page, for example, by disabling the visitor's "back" button or redirecting the visitor to a web site the visitor did not intend to visit (details about the ESC Web Site Hyperlinking Policy.

o The ESC reserves the right to not link to or to remove links to other Web Sites

(details about the ESC Web Site Hyperlinking Policy.

http://www.escardio.org/about/web_policies




- The ESC retains the right to finally approve all sponsor/product messages/icons/logos. This includes verification of sponsors’ message content and placement, before on-line publication or the sending of an electronic mail message.

- A link to the ESC Web Site Sponsorship and Promotions Policy will appear with all

sponsorship on the ESC Web Site and in the ESC’s e-mail messages.

5.8.2 Web Content vs. Sponsorship message ratios - The overall volume of sponsorship messages appearing throughout the Escardio.org

Web Site should not be visible on more than 5 % of all views, e.g. if there are one thousand web page views, only a maximum of 50 web pages should include sponsorship messages.

- Only one sponsorship message is recommended per page view, exceptions may occur

where an initiative is sponsored by a group or consortium, or in the case of specific pages dedicated to sponsor acknowledgements.

- The individual or collective sponsorship displays and any related corporate graphics,

especially company logos, must not form the principle part of the page or view upon which they are found, i.e. a sponsorship message should not occupy more than 20 % of any page view.

5.8.3 Implementation of guidelines - The sponsor is responsible for the timely submission of proposed display material that

will permit a proper review by the ESC prior to ESC Web Site publication or the sending of an electronic mail message.

Proposed sponsorship and promotional display are normally reviewed for acceptability by the ESC, a process that may require approximately two weeks. The ESC Web Advisory Board collaborates in these reviews for the acceptance, rejection, or modifications of sponsorship and promotional messages. The ESC may accept, reject or require that changes be made in any sponsorship message.

5.9 Web usability issues Linked pages shall open in a new window, in the absence of this, linked pages must include another mechanism for visitors to return unimpeded to the ESC Web Site. If you click on a third-party sponsorship or promotional message, you may be taken to a site different from the ESC’s to view additional information. Be aware that the ESC has no control over the practices of such sites. Your computer may receive cookies from other sites and you will not be protected by the ESC Web Site Sponsorship and Promotion Policy.


5.10 Sharing aggregate visitor information Any statistical information remains the confidential property of the ESC. Request for information on page visits when sponsors identity is implicated may be considered under specific conditions. The ESC may share aggregated, anonymous statistical information regarding the ESC Web Site usage and traffic patterns with sponsors. Information in these aggregated summary reports cannot be linked to visitors individually. Any information provided by visitors directly to the sponsors is not controlled by the ESC. Upon request, sponsors on the ESC’s Web Site may receive reports that provide aggregated data about the response to their sponsorship or promotional messages. Such data may include: - The number of impressions (the number of times the sponsor has been viewed on the

ESC’s Web Site) - The number and/or percentage of impressions that accounted for a click-through to a

different site (click-through rate) - The percentage of registered vs. non-registered visitors who viewed the sponsorship or

promotional message - Aggregated demographic data about visitors who viewed the message. This information

will be disclosed in the aggregate only.

5.11 Revenue usage Sponsorship and promotional revenue is used solely to support ESC initiatives, events, activities and the ESC Web Site, thus contributing to the ESC’s mission: “To improve the quality of life of the European population by reducing the impact of cardiovascular disease”.

5.12 Disclaimer This policy is intended to provide a general basis for the consideration of sponsorship and promotional initiatives, programmes and proposals. The policy is not exhaustive and is subject to change at any time without prior notification, completely at the discretion of the European Society of Cardiology. Sponsors must respect the terms of the ESC Confidentiality Policy, and may not attempt to individually identify any visitor of the ESC Web Site or obtain inappropriate access to personally identifiable information through other technological means. The ESC Confidentiality Policy also applies to any other ESC electronic communications medium. See also the ESC’s Internet confidentiality statement. (http://www.escardio.org/terms_and_conditions.htm#Confidentiality)


6 EXCEPTIONS

6.1 ESC initiative and congress related exceptions Exceptions to this policy exist in the context of the ESC Congress and ESC organised meetings. These and other specific initiatives (yet to be defined) with their own rules include the Web Links product (industry sponsored satellite symposium, workshop sessions and stand invitations, see Appendix 3) and the Online Guide to Exhibits feature.

6.2 Non healthcare industry related exception Companies whose business is not related in any way to the field of cardiology and healthcare in general may also be considered as exceptions. Examples include, but are not limited to, airline or automobile companies providing services to the ESC on the occasion of a congress or meeting.

7 ESC ELECTRONIC COMMUNICATIONS SPONSORSHIP AND PROMOTION POLICY CHANGES

When the ESC Electronic Communications Sponsorship and Promotions Policy changes in a way that significantly affects the way the ESC handles editorial matters, the ESC will post policy changes on the ESC Web Site in a timely manner.

8 CONTACT INFORMATION For any inquiries or specific questions about sponsorship and promotions acceptability, please contact: ESC Webmaster ([email protected]) Address: European Society of Cardiology 2035, Route des Colles Les Templiers - BP 179 06903 Sophia Antipolis FRANCE

9 REFERENCES European Advertising Standards Alliance : http://www.easa-alliance.org/ International Code of Advertising Practice : http://www.iccwbo.org/home/statements_rules/rules/1997/advercod.asp


10 APPENDIX 1: ESC ELECTRONIC COMMUNICATIONS SPONSORSHIP AND PROMOTIONS CHECK LIST

ESC Electronic Communications Sponsorship and Promotions CHECKLIST

Correctly completed ESC Electronic Communications Sponsorship and Promotions Request Form

Law and Regulations:

Sponsorship and promotional message complies with laws and regulations Editorial Independence:

Sponsor did not/does not exercise any authority over the substance and form of the editorial content

Sponsor has no control or influence over the results of searches Status of the organisation:

Medical Associations, Foundations, Organisations, and Societies (including National Societies of cardiology).

Public Administrations, Associations, Organisations. Centres, Clinics, Hospitals, Institutes and Universities with accredited residencies and/or

established research programs. Indexed, peer-reviewed medical publications as well as virtual journals. References, Medical and cardiology search engines and database web sites (including

directories, libraries, guidelines and trials). Companies and organisations that are implicated in ESC promotional activities. Companies and organisations sponsoring specific ESC initiatives (case-by-case basis;

specific period of time) Formatting rules:

Sponsorship display does not imply ESC endorsement of the sponsoring company and/or any of their product(s).

Sponsorship display does not make any claim about the quality or virtues of the supporting company and/or its product(s)

Placement of the sponsor’s corporate logo permitted by the ESC board or delegated authority.

Sponsorship display readily distinguishable from editorial content Sponsorship display not juxtaposed with editorial content on the same topic. Sponsorship display not presented as an advertorial Hyperlink created to sponsor’s (or third party’s) corporate web site:

Compliance with the ESC Web Site Hyperlinking Policy: Sponsor’s (or third party’s) web site:

Does not frame the ESC Web Site’s content Opens in a new window and contains a ‘close window’ button or similar Does not prevent visitor from returning to the ESC Web Site Includes a mechanism to return unimpeded to the ESC Web Site Does not redirect the visitor to a web site the visitor did not intend to visit

Wording of sponsorship acknowledgment is similar to "Produced by the ESC with kind

support from [Company] in the form of an unrestricted educational grant." Link to the ESC Web Site Sponsorship and Promotions Policy appears with sponsorship

display Overall volume of sponsorship display on Escardio.org Web Site does not exceed 5 % of

all views Only one sponsorship display appears per page view The sponsorship display does not form the principle part of the page (does not occupy

more than 20 % of the page view).



11 APPENDIX 2: ESC ELECTRONIC COMMUNICATIONS SPONSORSHIP AND PROMOTIONS REQUEST FORM

ESC/Webmaster2035 Route des Colles, Les Templiers,B.P. 17906903 Sophia Antipolis Cedex / France

1

2Name:

Contact Person:Address:

Phone: Fax:Email:

Company's URL:Professional category Medical Association, Foundation, Organisation, or Society

Public Administration, Association, OrganisationCentre, Clinic, Hospital, Institute or UniversityCompany, organisation implicated in ESC promotional activitiesCompany, organisation sponsoring specific ESC initiatives PublisherOther: ……………………………...…...…………………………………………………………………..

3

Description of the sponsor's message, ……………………………………………………………………icon and/or logo ……………………………………………………………………

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

URL to hyperlink(if applicable): ……………………………………………………………………………………………………

Sponsor's message Expiry Date:

4Name:

ESC Requestor Division/Department:Date:

Basis of decision: ……………………………………………………………….……………………………………………………………

CONDITIONS

Name: ………………………………………………………………………………….. Division: …………………………………………………………………….

…………………………………………………………………………………...………………………………………………………………………………..

…………………………………………………………………………………………………..

AGREEMENT SIGNATORY Signature

1) Creation of a sponsorship message on ESC electronic communications media is subject, in each instance, to prior agreement by the ESC.

……………………………………………………………………………………………

Fax : +33-4-92 94 86 69Tel : +33-4-92 94 86 71

…………………………………………………

COMPANY/ ORGANISATION4) Submitting a request does not guarantee approval.3) Requests must be on this official form and must be sent by mail or fax to ESC for approval. One form per sponsorship message request. 2) Requests for a sponsorship message on ESC electronic communications media will be reviewed and approved by the ESC.

Sponsor's logo

……………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………………………………………………………………

……………………………………………………………………………………………

……………………………………………………………………………………………

e-mail : [email protected]

Referred

…………………………………………………………………………………………………………………………………………………………………………………………

……………………………………………………………………………………………

……………………………………………………………………………………………

INTENDED SPONSORSHIP MESSAGE TO APPEAR ON ESC ELECTRONIC COMMUNICATIONS MEDIA

Please fill in and return this form to:

ESC Electronic Communications Sponsorship and Promotions Request Form

……………………………………………………………………………………………

……………………………………………………………………………………………

Full description of sponsorship initiatives/implication

……………………………………… ………………………………………….

in ESC promotional activities and initiatives

…………………………………………………………………………………………………………………………………………………………………….

DECISIONAccepted Rejected


12 APPENDIX 3: PROMOTIONAL MATERIAL WEB LINK RULES AND REGULATIONS – ESC CONGRESS 2005

PROMOTIONAL MATERIAL WEB LINK RULES AND REGULATIONS

ESC Congress 2005 This document is solely intended to provide rules and regulations for the ESC Congress 2005; the below mentioned specifications are subject to change at the discretion of the ESC. In order to allow Exhibiting companies, Satellite Symposia and Workshop Session organisers to promote their booth or sponsored sessions, the ESC offers the provision of a ‘Web Link’, Invite created by Industry, in the form of a web page, to be linked to the ESC Congress 2005 Satellite, Workshop or Exhibitor Listing. Available on ESC Web Site for Advance and/or Final Programme online. The “Promotional Material Web Link” is available to exhibiting companies only and may be used only to inform participants about Exhibition, Satellite , Workshop or other Congress related activity at ESC Congress 2005. The ESC reserves the right to refuse requested Web Links should any web page be deemed to conflict with ESC’s ethics or interests. • A Web Link is a page, created by the sponsoring Industry, highlighting their Exhibition, Satellite, Workshop or congress activity at ESC Congress 2005 for which the cost is Euros 3000 excluding VAT. • The content of the Web Link message must not make any statements about the quality or virtues of a sponsoring Industry and/or any of the Industry’s product(s) either via text or visuals:

o Satellite Symposia and Workshop Sessions: the content of the Web Link must solely state the title of the session, the names of the chairpersons and speakers, venue and timing of the ESC approved scientific programme. Remember that no product names or brand names are allowed in the title or in the scientific programme of the session.

o Stands: the content of the Web Link must solely include an invitation message containing Industry name, stand location, opening hours and generic information text that must not include any product names, brand names or specific quality or virtues of a sponsoring Industry and/or any of the Industry’s product(s) either via text or visuals.

• All orders must be made on the appropriate form available within Chapter 12 of these Guidelines and faxed by return to +33 492 947 626. Each order must be signed and accompanied by a soft copy (email) sample of the web page to be used. • The Web Link will undergo an internal approval procedure and Industry will be informed within 5 working days as to the status of approval. • Once the Web Link has been approved, and the Industry informed of this approval, an invoice will be raised immediately. Only after payment has been received will the Web Link be launched on the ESC Congress 2005 web site. • This page must not include links , hyperlinks, hot-spots or any means through which the advert can be linked to another site. There will be no exceptions made to this rule. • The Web Link may consist of more than 1 virtual page, due to it’s online nature, however no more than 2 pages can be included per Web Link. • • Under no circumstances may ‘Flash files’ be allowed


• Any requests for content or structure change/amendments after the Web Link has been linked to the appropriate listing (Exhibitor, Satellite or Workshop) will not be actioned. • To ensure that the ESC logo is properly protected, the ESC has defined guidelines for its use, which permit the use of the ESC logo under specific conditions. Please refer to the Branding Guide included within this Chapter in order to follow the ESC Corporate Identity: Rules and Regulations. Requests for the use of ESC logo must be submitted to the ESC. Web pages referring to booths or sponsored sessions must respect the ESC Graphic Chart and must receive ESC approval prior to being linked to the ESC Web Site. • The web page may be linked to the ESC Web Site at the following dates:

- Advance programme online early April 2005 Only the sponsored session title, date and location will be announced. - Final programme online mid July 2005 The complete sponsored session programme will be announced.

• Requests for a Promotional Material Web Link typed on the order form provided by the ESC, must reach the ESC offices:

- Advance programme, before 28 May 2005. - Final programme, before 30 June 2005.

• A price of € 3000 (Excluding VAT) will be charged for each sponsored session announced on a web page. This implies that for each separate Satellite Session, Exhibition stand announcement, Workshop advertisement, an individual Web Link application form must be raised for each activity intended for promotion. There will be no exception to this rule. Any queries in this regard should be directed to [email protected] • Cancellation of Promotional Material Web Link should be sent in writing to the ESC. Cancellation of Promotional Material Web Link once the invoice has been issued will incur a 100% cancellation fee. THE WEB PAGE WILL ONLY BE LINKED ONCE ESC APPROVAL IS CONFIRMED AND THE PAYMENT IS RECEIVED.

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