BUSINESS ORGANIZATIONAND MANAGEMENT.

Iphone v/s Blackberry.

Iphone Marketing.

The Apple Iphone is an outstanding product. The touch user interface and the sleek design

by Jonathan I've make it a true masterpiece of technology and design.

The Iphone is not only a mobile phone, it is a product in between a mobile phone and a laptop computer. Even calling it a Smartphone is not enough.

The first generation Iphone was launched in the US on June 29, 2007. 

Product, Strategy, Communications and Distribution are the key for Marketing.

Iphone Marketing Strategy.

The pipeline of new products which came out from Apple in the last years is impressive, and overwhelming.

In 2007, with the successful launch of the Iphone, Apple has marked another milestone in its development and growth. 

And moreover, the Iphone enters the market of mobile phones - a market which is mature, and saturated.

Nonetheless, Apple has been able to develop a revolutionary product, and to change the paradigm in the mobile phone market. 

Iphone - Dummy Model

Iphone SWOT Analysis

Strengths Weaknesses•Innovative – The Iphone has an innovative touch screen that is patented and unmatched by any other mobile product today. •Quality – The Iphone has one of the brightest and most scratch resistant screens in the market. •Ease-of-Use – The all-new touch screen interface making operations extremely intuitive.

•Image – The brand is not targeted towards business people, which most smart phones have targeted.•Price – Apple does not yet offer lower priced models for more cost conscious consumers

Opportunities Threat•Increasing demand and expansion to a new target segment•Upgradeable•Partnerships – Apple can collaborate with many powerful global mobile phone companies to flood the market with Iphone

•Increased competition•Downward pricing pressure•Difficulty expanding into Asian market

BB Marketing.

BlackBerry is a line of  mobile email and Smartphone devices developed and designed by Canadian company Research in motion (RIM) since 1999.

They are primarily known for to send and receive (push) email and instant messages while maintaining a high level of security .Blackberry devices support a large variety of instant messaging features, including BlackBerry Messenger.

BlackBerry commands a 11.7% share of worldwide Smartphone sales, making it the fourth most popular device manufacturer 

BlackBerry

BlackBerry MessengerBlackBerry devices use the proprietary

Blackberry messenger, also known as BBM, software for sending and receiving encrypted instant messages, voice notes, images and videos via BlackBerry PIN.

There are more then 60 Blackberry Models in the Market.

Blackberry – Dummy Model

BB SWOT Analysis

Strengths Weaknesses

-Growing brand image and brand loyalty-Strong financial performance-Strong research and development

-Dependence on few customers in the business and government segments-Issues with product supply

Opportunities Threat

-Positive outlook for Smartphone's -Fastest growing company in the world

-Declining average selling price -Increased competition in Smartphone segment-Involvement in legal issue

BB v/s Iphone.

BB bold 9900 v/s Iphone 4S.

Model

Apple Iphone 4s BB Bold 9900

M. Status

New Model New Model

Screen size

3.5 inches, 640 x 960 pixels, Ambient light sensor

2.8 inches, 640 x 480 pixels

Screen Color

LED-backlit IPS TFT, touchscreen, 16M colors Touch screen TFT

QWERTY-Keyboard

No Yes

Internal Memory

16/32/64 GB storage 8GB storage, 768 MB RAM

M.Expsn - microSD (up to 32GB)

Battery Type

Li-Po 1420mAh Li-Ion 1230 mAh

TkTm (min)

Up to 14 h (2G) / Up to 8 h (3G) 2G : Up to 390 min / 3G : Up to 350 min

Standby (hours)

Up to 200 h (2G) / Up to 200 h (3G) 2G : Up to 307 h / 3G

Games Downloadable, incl. motion-based

Yes + downloadable

Video Support H.264 video up to 1080p, MPEG-4, Motion JPEG (M-JPEG)Video mirroring and video out support.

MP4/WMV/H.263/H.264 player

Audio Support AAC (8 to 320 Kbps), Protected AAC (from iTunes Store), HE-AAC, MP3 (8 to 320 Kbps), MP3 VBR.

MP3/e AAC+/WMA player

Polyphonic Yes Yes

MP3 Yes Yes

FMRadio No No

Entertainment

Connectivity & messaging.Bluetooth Yes, v4.0 with A2DP Yes, v2.1 with A2DP, EDR

Infrared (IrDA)

No No

USB port Yes Yes

EDGE Yes Yes

Support 3G

Yes Yes

GPRS Yes Yes

WIFI Wi-Fi 802.11 b/g/n Wi-Fi 802.11 b/g/n, dual-band, Wi-Fi hotspot

HSDPA HSDPA, 14.4 Mbps; HSUPA, 5.8 Mbps

HSDPA 14.4Mbps, HSUPA

GPS Yes Yes

Hotspot Yes Yes

NFC Support

No No

Data cable v2.0 microbus v2.0SMS Yes Yes

MMS Yes Yes

Email Yes Email, Push Email

Instant Messaging

Yes Yes

Thank You!.

Information Collected from:-Wikipedia.

Google – For images.www.bussinessinsider.com

www.docstoc.comwww.mobile88.com

Presentation by -

Akib Siddiqui.