Marketing, adv, p.r & media

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<ol><li> 1. Samer Jalal Kassab OBJECTIVE Having an extensive and excelled experience for more than 12 years in the marketing communication, advertising, media &amp; P.R industry in the MENA region, I aim to work in a stimulating and challenging environment that would facilitate the maximum utilization and application of my broad skills and expertiseACHIEVEMENTS Developed and carried out aggressive marketing communications and sales strategies I cultivated relationships with existing clients I resolved a delicate issue achieving a 35% increase in repeat business I doubled employee productivity by implementing new time management procedures Having budgeted 1.5 M, I implemented renegotiation &amp; cost-cutting measures which resulted in actual spend coming in at 40 % below estimates Negotiated lower rates with suppliers which enabled the company to purchase more and increase its volume of sales by an additional 1.5 m. Successfully negotiated lower media advertising rates which resulted in the company being able to extend its new brand launch by a further three Months Boosted SSPC Sales by 180 M, representing a 35% increase year-on-year. The advertising campaign I developed in PVS kindled audience interest and led to a dramatic increase in sales by 21%EMPLOYMENT HISTORY Provisions Group 2012 - Present UAE Marketing Communication &amp; Media Director (Contract - Project) Develop a company: Corporate Profile, Brochure, Identity, Business Plan, Policy, &amp; Strategy Develop a communications strategy and managed internal &amp; external communications Identified, developed and evaluated marketing strategies based on company objectives Hire sales team and setting a sales strategy with monthly target projections Edited and revised all marketing content to guarantee the highest quality of writing. Participate sales process for key client closing deals for VIP clients Manage all company branches and operations Media Relations &amp; P.R Main Clients: Dubai Gov, Abu Dhabi Gov, MBC, CNN, JSC, Palestine Today, SRMG, Alawi MediaSRMG Saudi Research &amp; Marketing Group 2007 - 2012 KSA Marketing Communication &amp; Sales Director Set the vision of the office &amp; the plans to implement it Create all internal and external communications ensuring key Marketing messages are conveyed Media Relations with all press &amp; TVs and Dealing with Media Sales, MBU, Agencies &amp; PR Companies Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns Identified opportunities, researched new product possibilities Responsible for recruit, train and manage a team of 12+ sales and lead all VIP customers Performing sales team training, preparation, and motivation; sales planning, market segmentation, prospecting, sales presentation, and customer relationship management. Team &amp; management status report and management report </li><li> 2. Main Clients: Saudi Telecom, Mobily, Sama Air, Riyadh Bank, BSF, IVF, Nestle, Voda Phone, Mednet, SALAgencies Works - Starcom Media vest World Wide Media Buying Unit 2005 - 2007 KSA/ Jeddah Media Director Media Planning &amp; Buying (TV, Press, OOH, Radio, online) Responsible for all internal and external communications, Identify Client business needs and assist them in developing successful solutions. Client qualitative, quantitative, TGI &amp; KPI research Participate all regional pitches Increased revenue by winning new key accounts through my own sales initiatives. Developed brand specific strategies to provide vision for the Client and/or Servicing Team. Main Clients: STC, Americana, Al Marae, NCBICOM Media Buying Unit 2001 - 2005 KSA/ Jeddah Associate Media Director Expertise in formulating strategies, client relations and needs assessment, marketing, administration, and staff training, supervision, motivation and mentoring Media Planning (TV, Press, OOH, Radio, online) and Tactical buying Gave final approval on all media planning &amp; buying Monitored and oversaw sales volume, financial and business transactions Updating Clients on all Media Opportunities &amp; Media analysis Main Clients: BSF, Toyota, Mazda, Watani, Saudi AirlineSKILLS Key Skills: People Guy Being for more than a decade in GCC I gained a full understanding of people which yielded great communication skills Communication - Deals with internal and external customers at all levels via telephone and email, to ensure successful communication via actively listening and probing questions. Problem solving - Resolves in-depth queries in a methodical manner independently and with internal and external business partners to find appropriate resolutions, efficiencies and high level of quality. Team Player - Enjoys sharing knowledge and encouraging development of others to achieve specific team goals. Some Other Skills: Media Buying &amp; planning Presentation skills Negotiation Recruiting B2B &amp; B2C Marketing &amp; Sales leadership Skills Influencing skills Managerial skills Corporate Communications Communications Strategy Brand Building Website development Operations Management Leadership skillsTECHNICAL PROFICIENCIES Parc Software Ipsos Statex Software MS OFFICE Curve Budget Locator Dolphin KPI analysisACADEMIC PROFILE MBA, Marketing, Business Computer University, Beirut, Lebanon (Pursuing) BS, Management, Business Computer University, Beirut, Lebanon (2001)TRAININGS &amp; AWARDS Products Sense Mindshare Media Training Social Media Since Al Bir Charity Business Simulation Social Media NCB Award Sword AwardPERSONAL INFORMATION Date of Birth:2/1/1978Religion: Muslim - Sunni </li><li> 3. Nationality: Lebanese Married: With two kids Linked In: Known: English &amp; Arabic Native Hobbies: Business Books, Basket Ball E-Mail:, Skype: kassabsamer</li></ol>