PowerPoint Presentation

TEAMWOCharlesDeepakDeebanDominicDeepikaAnkurArunAshwinAshvathBelinda Product Target GroupGender: Both Male & FemaleAge Group:18-30Income: 2.4-12 lakhs p.a.Location: Tier 1 & Tier 2 cities of IndiaMarital status: Single and newly wedInfluencers: Peer group, family, social network and other media

Consumer BehaviourWhy will they need a car?Status Symbol (Symbol of Progress)To commute with a large groupSafety concernsNeeds of our Target Group Style and appearanceValue for moneyMileageComfortEasy manoeuvring in trafficLow maintenance cost

CompetitorsPositioningQuick FactsPercentage of Preference of Cars 2012-13LeoKing of the Urban Jungle

Mission and VisionMissionProvide value to customers and make a difference.Vision People: Be a workplace where people innovate and strive for excellence. Productivity: To be a highly effective and fast moving organisation. Planet: Be a responsible organisation by promoting eco-friendly cars. Leo Aura

A Smart MoveMain FeaturesHybridRegenerative brakesSingle Button customer assistanceStylish Body with Self Healing PaintABSAir BagsSpacious and Comfortable InteriorsHybrid1000cc petrol engine + 20hp electric motor

Lower Emissions

Lithium ion battery

Performance and Energy Saver mode(Automatically chooses the most efficient mode)

24kmpl in Dual mode

Smart BrakesRegenerative BrakesABSOther FeaturesSingle Button customer assistanceStylish Body with Self Healing PaintFront Air BagsSpacious and Comfortable Interiors

ComparisonCarsPrice (in lakh)MileageHorse PowerEngine CapacityFuel TypeSmart BrakesLeo Aura4.5 6.52460+20=801000HybridYesMaruti Ritz4.32 - 6.1918.583.81197PetrolNoHonda Brio4.12 - 5.3118.486.81198PetrolNoChevrolet Beat3.80 - 5.0218.61821199PetrolNoSkoda Fabio5.03 - 6.8316.25751198PetrolNoVolkswagen Polo5.05 - 6.3117.2473.91198PetrolNoFord Figo3.93 - 5.1115.6831196PetrolNoHyundai i204.84 - 7.7918.582.81197PetrolNoToyota Yaris9.0($15000)15106+26=1341500HybridNoPre-LaunchTime line: Sept and Oct E-marketing: social media campaignPrint mediaTeasers Billboards Sponsoring events: Champions T20 League, musical events.Free weekend trips

LaunchTimeline: November to DecLocation: Delhi, Kolkata, Chennai, Mumbai and Bangalore.Theme: Diwali and New yearInviting celebrities for Launch events: Sachin Tendulkar, N Karthikeyan and Salman Khan.Promotional gifts and vouchers for initial buyers

Post-LaunchShowroom attractionsDirect Marketing in mallsAuto ExpoPost launch surveysTVC, radio, print media and viral advertising.

Future Expansion PlansLaunch of Sedan and SUV models.

SWOT AnalysisMake the smart moveGet ready to experience Leo Aura..THANK YOU