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1.Visit www.netflix.com . After browsing the website and becoming more familiar with the company’s offering ,assess the macroenvironmental trends that have led to Netflix’s success in recent years. Political Factors. There are restriction from FCC on vertical integration and content monopolies and congress’s historical receptiveness to Hollywood’s lobbying . U.S. Postal Service also faced funding problems and this situation increased the state taxation for online business. Economic Factors. Demand less negatively affected by economic downturns because people prefer home-based entertainment rather than expensive activities outside the home.Not to forget,box-office difficulties for content producers may lead them to more compensation in post-theater distribution. Social Factors. Internet has increased instant gratification amongst comsumer and free and ad-based content is creating expectations that this will continue.

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1.Visit www.netflix.com. After browsing the website and becoming more familiar with the companys offering ,assess the macroenvironmental trends that have led to Netflixs success in recent years.Political Factors.There are restriction from FCC on vertical integration and content monopolies and congresss historical receptiveness to Hollywoods lobbying . U.S. Postal Service also faced funding problems and this situation increased the state taxation for online business.Economic Factors.Demand less negatively affected by economic downturns because people prefer home-based entertainment rather than expensive activities outside the home.Not to forget,box-office difficulties for content producers may lead them to more compensation in post-theater distribution.Social Factors.Internet has increased instant gratification amongst comsumer and free and ad-based content is creating expectations that this will continue.Technological Factors.Production is improved and distribution facilitates provide more viewing options such as mobile view that relies on third party application.This application increased the diversity and access to media through various devices.