Market

Part Two

Process of production

This is the stage in which all the planning for the project takes place

During pre-production, the production is broken down into individual scenes and all the locations, props, cast members, costumes, special effects and visual effects are identified

The script, if not already complete, is written at this stage

A schedule is produced and arrangements are made for the necessary elements or people to be available to the film-makers at the appropriate times

Pre-Production

This is the stage at which all the filming is carried out

All scenes planned out in pre-production are filmed at the relevant locations

Each scene is filmed as many times as the director deems fit, to ensure the filiming is done correctly, all necessary shots are taken and the best quality scenes are available to be used to construct the film

Process of production

Production

This is the stage in which the film is assembled by the editor

The first job of the film editor is to build a rough cut taken from sequences (or scenes) based on individual "takes" (shots) which allows the selection and ordering of the best shots

The next step is to create a fine cut by getting all the shots to flow smoothly in a seamless story by trimming - the process of shortening scenes by a few minutes, seconds, or even frames

All music, graphics, menus etc. are added in the next stage

After the fine cut has been screened and approved by the director and producer, the picture is "locked," meaning no further changes are made

Process of production

Post-Production

DistributionDistribution refers to the marketing and

circulation of movies in theatres and home viewing

It is finding out the identification and delivery of when to receive the largest possible audience for a film release

Process of Distribution

Distributor develops relapse strategy that considers release date and takes delivery of master print of finished film

Distributor presents film to exhibiters and negotiates bilateral agreements to have it shown in cinemas

Distributors’ marketing campaign aims to create a ‘want to see’ buzz among target audience and launches film

Film prints/disks are delivered to cinema a few days before opening

Films run extends any number of weeks subject to demand, which may be augmented by additional marketing

Following run in cinema, film released in subsequent windows and quality becomes a catalogue title

MarketingFilm is marketed to the media with test

screenings, poster, trailers, TV spots, radio, newspaper and internet generating heat for the film when it comes out

Film is exhibited in premieres to get media coverage attracting people to want to see the film

Film is sold in-flight and hotel pay per view, on DVD, and finally on television

Analysis of film postersSaving Mr Banks

The names of the lead actors are at the top of the poster in a font that is relatively large and in capitals. This makes the text stand out but not be the main focus of the poster; possibly due to the fact there are only 2 obvious, major actors in the film.

The title is large and bold and contrasts in colour with the background in order to stand out. Although the title doesn’t dominate the picture, it is one of the main features due to it’s contrasting colour of red which encourages the audience to more likely remember the name of the film. The font is also similar to the Disney style, further enforcing the fun type of film Disney produces.

The two main characters are the main feature of the poster as well as the title. The expression on the female character’s face in comparison to the male connotes the idea that there is some struggle within the narrative between the characters. The shadows reveal that the film is about Mary Poppins and Disney which immediately gives an insight into the film without prior knowledge and draws the attention of children as well as family members.Also, the fact the shadows and characters don’t match gives a comedic effect which suggests the film may be humorous.

The tagline is in black text under the title of the film giving it a sense of importance. The tone of the sentence suggest a heart warming film but doesn’t give too much away due to the other features in the poster and the fact the company want people to want to watch the film. The font is quite common and in capitals relating to the idea of a typical book font. The billing block contains the production companies, directors, producers, writers and actors. It appears at the bottom of the like other typical film posters. It is in grey font which makes it fade into the background more so and show less importance to the other text.

The release date continues with the colour scheme and is in a font the same size as the tagline, if slightly larger. It is the same colour as the title which emphasizes it’s importance but doesn’t detract from the other, more valued, text.

The colour scheme is based around red and white which is the colours of the original ‘Mary Poppins’ title. The white and black in the poster may also refer to the idea of book text and format refered to in the tagline.

Analysis of film postersFive Minutes of Heaven

The names of the lead actors are at the top of the poster in a font that is relatively large and in capitals as well as their surnames being in bold as it is the most recognizable part of an actors name; all aspects make the text stand out. The names are also the only text in black highlighting the significance of the information; the combination of such successful actors help make the film seem good before watching it. Also the choice of Liam Neeson, especially, gives the impression the film could possibly be an action/drama.

Being the largest feature of the poster emphasizes the importance of the actors, especially in regard to the names on the poster. The blend of each of half of the characters faces just being separated by a line due to split images, gives the impression of crossed paths or a suspicious, distorted relationship between the two characters. Also, their expressions are very similar and serious connoting the idea that the film isn’t going to include much humor or sense of love. Also the filter is orange and greyscale, sticking to the colour scheme of the poster.

The tagline is in orange, capital font, displayed the same as the title of the film but smaller, and adds to the suspicious/mysterious aspect of the movie. The font is also quite common as not to distract from the sinister feel that is intriguing the audience to watch the film.

This is a smaller image but just as significant due to the orange and greyscale colouring and the positioning and features within the image. The fact there is a man holding a gun and wearing a balaclava, adds to the perception of the film involving action. Also, with the car and style of building in the background, the audience presume it is set in an urban location.

The ratings review is in grey, smaller font making it less important than the majority of the poster but the fact a rating is included benefits the reliability of the film being worthwhile to watch. Also, recieveing a review from a well respected company like a newspaper or critic magazine helps provide a positive choice of film.

The title of the film is the largest text on the poster which will help the audience to, more likely, remember the name of the film. The title matches the colour scheme as it is orange and is just under the names of the actors and above the images of them to add to the idea of brilliance this film should have. It is also the same font as the majority of text showing consistency.

Adding the information that the director has won awards also encourages the perception that the film is good and worthwhile watching, especially if you have previously watched downfall. This text is in the same font and colour as the review/rating text showing equal significance.