Target Audience

The target audience are mostly teenagers, especially

girls. This is because it’s series of films is based on

love, stereotypical love. The teenagers can relate to

the events because most of them will or are

experiencing their first love. This film is also for people

that like mystical romance, power, creatures and

want to escape from reality.

Books/Films

The Books started off the whole sensation. Also, the fact that there were books has made the saga already popular because they already had fans which read the books. The films built onto its popularity and made it become a worldwide sensation.

Merchandise

• Clothes, bags and other things are sold marketing twilight towards teenagers as we have realised the shop “Claire’s” sell Twilight based products which is a shop mostly based for teenage girls.

Games

There are many games being sold that are based on Twilight. There are Iphone Apps, board games and many other for game consoles. These are made for those who already watched the film, so it advertises these game console users to watch the film.

Posters/Interviews

Twilight was advertised by posters and by interviews in many popular magazines, mostly in teenager magazines.

Radio Broadcast

There were radio broadcasts that interviewed the actors, on radios such as Radio One.www.youtube.com/watch?v=TOQToeICJTY

Also, interviews on TV on channels like MTV or VIVA that most teenagers like watching.