Marketing

Krishna PolasaniPOB

Marketing Mix

• A marketing mix is the blending of four marketing elements- products, distribution, price, and promotion. A successful marketing mix satisfies the wants and needs of the target market.

Apple Marketing Mix

• Product: The new Apple IPod• Distribution: Apple distributes its IPod's to many different

companies. For every company that apple has an alliance with, they give the amount of Ipods to them to sell to the customers around them.

• Price: The choosing of a price of a product is very hard. The company has to look at many things like the other companies that are selling the product, how much is the actual value of the products and many more reasons.

• Promotion: Advertisements, adds trough the mail, facebok and other websits.

Target Market

• A target market is a specific group of consumers that have similar wants and needs

• Chevy Volt: For people who are trying to save money and get a great environmental protection car

5 Steps in a Decision Making Process

• Define the Marketing Problem• Study the situation• Develop a data collection procedure• Gather and analyze information • Propose a solution

A family

• Too many kids? What do I do• See how the monthly income and expenditure• Use Microsoft excel to help you• See if the ideas help the situation • I need to get another job and earn more

money or go back to school

Buying Motives

• Buying Motives: The reasons consumers decide what products or services to purchase are called buying motives

• Emotional buying motives are reasons to purchase based on feeling, beliefs, and attitudes.

• Rational Buying Motives are guided by facts and logic

Buying Motives

• Emotional buying motives: 1.Food 2.Haircut

Rational Buying Motives1.Buying on a sale2. Buying to satisfies needs