Marketing (1TO 100) 

• Q1. What is marketing?• Q2. What do you mean by production concept of

marketing?• Q3. What do you mean by product concept of

marketing?• Q4. Difference between selling and marketing.• Q5. What does u mean by service channel?• Q6. What does u mean by communication

channel?• Q7. What does u mean by distribution channel?

• Q8. What do u mean by communication mix?• Q9. What is the major difference between sales

promotion and advertising?• Q10. What do u mean by public relation?• Q11. What is the major difference between

publicity and advertising?• Q12.What is the major difference between

customer and a consumer?• Q13. What do you mean by positioning?• Q14. What is the major difference between brand

and product positioning?

• Q16. What is AIDA model?• Q17. What is brand?• Q18. What is umbrella brand?• Q19. What is the difference between business and

consumer goods? • Q20. What is the difference between goods and

services? • Q21. What do you mean by multi channel

distribution?• Q22. What do you mean by brand competition?• Q23. What do you mean by industry competition?• Q24. What do you mean by foam competition?• Q25. What do you mean by generic competition?

• Q26. What are the five forces in Porter five forces competitive model?

• Q27. What do you mean by SWOT analysis?• Q28. What do you mean by task environment?• Q30. What do you mean by broad environment?• Q31. What is the difference between a product and

a brand?• Q32. What do you mean by commodity?• Q33. What do you mean by footfalls of a retail

store?• Q34. What do you mean by super market?• Q35. What do you mean by departmental store?

• Q36. What is the major difference between super market and a departmental store?

• Q37. What do you mean by product mix?• Q38. What do you mean by product line?• Q39. What do you mean by line stretching? • Q40. What are the various categories of a new

product?• Q41. What do you mean by idea generation?• Q42. What do you mean by Idea screening?• Q43. What do you mean go to error in an idea

screening process?

• Q44. What do you mean drop error in an idea screening process?

• Q46. What do you mean Alpha testing of a business goods?

• Q47. What do you mean Beta testing of business goods?

• Q48. What do you mean by direct marketing?• Q49. What do you mean by catalogue marketing?• Q50. What do you mean by online marketing?• Q51. What do you mean by Meta market?• Q52. What do you mean by market space?• Q53. What do you mean by trade area in retailing?

• Q54. What do you mean by mass market?• Q55. What do you mean by product

differentiation?• Q56. What do you mean by concept marketing?• Q57. What do you mean by chain stores?• Q58. What do you mean by franchise store?• Q59. What is the current % of organized retailing

in India?• Q60. What do you mean by convenience stores?• Q61. What do you mean by specialty stores?• Q62. What do you mean by generic products?• Q63. What do you mean by augmented products?• Q64. What do you mean by shopping goods?

• Q65. What do you mean by specialty goods?• Q66. What do you mean by marketing channels?• Q67. What do you mean by fashion, fad and style?• Q68. What do you mean by cycle recycle pattern

of PLC?• Q69. What do you mean by scalloped pattern of

PLC?• Q70. What do you mean by growth slum maturity

pattern of PLC?• Q71. What do you mean by marketing myopia?• Q72. What do you mean by strategy?• Q73. What is the major difference between

strategy and tactics?

• Q74. What do you mean by multi channel retailing?

• Q75. What do you mean by non shop retailing?• Q76. What do you mean by pioneers brands?• Q77. What do you mean by physical distribution?• Q78. What do you mean by industry?• Q79. What do you mean by network marketing?• Q80. What do you mean by retailing?• Q81. What do you mean by sales force of a

company?• Q82. What do you mean by service marketing?

• Q83. What do you mean by SBU?

• Q84. What do you mean by value chain?

• Q85. What is the major difference between whole seller and a retailer?

• Q86. What Star represent in BCG model?

• Q87. What do you mean by competitive advantage?

• Q88. What is the difference between primary and secondary data?

• Q89. What do you mean by line filling?

• Q90. What do you mean by product repositioning?

• Q91. What do you mean by private label brand?

• Q92. What do you mean by brand extension?

• Q93. What do you mean by warehousing?

• Q94. What do you mean by intermediaries?

• Q95. What is the difference between need, want and demand?

• Q96. What do you mean by stock keeping unit?

• Q97. What do you mean by category?

• Q98. What do you mean by B2B marketing?

• Q99. What do you mean by industrial marketing?

• Q100. What do you mean by institutional marketing?