marketing - 28th november 2017 - curtin universitynewitems.library.curtin.edu.au/pdf/21.pdf ·...
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Marketing - 28th November 2017
Brought to you by the Library Business Team, e-mail: [email protected]
Unstuck
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/ 52 ways to get (and keep) your creativity flowing at home, at work & in your studio: Noah
Scalin, Voyageur Press: Minneapolis, 2011.
Robertson Library Level 4 153.35 SCA
Marketing - 17th November 2017
Brought to you by the Library Business Team, e-mail: [email protected]
AaramShop.com reinventing the e-grocery wheel in India
Online resource
/ Bikramjit Rishi, Ashish Kapoor and Sameer
Bhatia, Emerald: Bingley, U.K., 2016.
The advertising concept book
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/ think now, design later : a complete guide to creative ideas, strategies and
campaigns: Pete Barry
Robertson Library Level 2 Reserve 659.1 BAR
ALLISCO
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/ pricing multiple joint products: Gaganpreet Singh and Neeraj Pandey, Emerald Group
Publishing Ltd.: [Bingley], 2015.
Baby dreams
Online resource
/ pricing for products and apparel: Farzana Quoquab, Fauziah Sh. Ahmad, Nor Hazarina and
Maisarah Ahmad, Emerald: Bingley, U.K., 2016.
Can IKEA adapt its service experience to India?
Online resource
/ Tom McNamara and Irena Descubes, Emerald: Bingley,
U.K., 2016.
The changing dynamics in the worldwide mobile phone market
Online resource
/ creating excellence through innovation
management and collaborative relationships: Pankaj Kumar Medhi and Sandeep Mondal, Emerald Group
Publishing Ltd.: [Bingley], 2015.
Commercialization of the coconut dehusker and defibering machine
Online resource
/ don't lose your courage Md Akhir:
Rozhan Abu Dardak and Farzana Quoquab, Emerald: Bingley, U.K., 2016.
Delhi traffic police
Online resource
/ social media for better traffic management: Anjali Singh, Emerald: Bingley, U.K., 2016.
Design for Behaviour Change
Online resource
/ Theories and practices of designing for change.: Kristina Niedderer
Digitalizing Consumption
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/ How devices shape consumer culture.: Franck Cochoy
Fastrack
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/ pushing the boundaries of brand extension: Shekar Prabhakar and Madhavi Lokhande,
Emerald Group Publishing Ltd.: [Bingley], 2015.
Marketing - 17th November 2017
Brought to you by the Library Business Team, e-mail: [email protected]
Footprints in Paradise : Ethnography of Ecotourism, Local Knowledge and Nature Therapies in Okinawa
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/ Berghahn Books
Future Group's new move
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/ Big Bazaar Direct: Vinod Kumar and Vandana, Emerald: Bingley, U.K., 2016.
Hyundai Motors India Limited
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/ positioning towards market leadership: Jyoti Kainth and Tanmay Mathur,
Emerald: Bingley, U.K., 2016.
I cross my heart, hope to live
Online resource
/ LPCI Insurance Company's dilemma in protecting mutual interests in Mexico:
Andree Marie Lopez-Fernandez and Rajagopal, Emerald: Bingley, U.K., 2016.
IFA's expansion in Asia - destination India
Online resource
/ Tripti Ghosh Sharma and Tapabrata Ghosh, Emerald: Bingley,
U.K., 2016.
Improving customer satisfaction by increasing the reach
Online resource
/ Life Insurance Corporation of India: Prashant
Raman, Emerald: Bingley, U.K., 2016.
Innoz technologies
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/ the powerhouse of innovation: Roma Puri and Amit Kumar, Emerald Group Publishing
Ltd.: [Bingley], 2015.
The journey of Chumbak
Online resource
/ from mail to mall - leveraging social media networks for on-going dialogue with
customers: Chetna Kudeshia and Arun Mittal, Emerald Group Publishing Ltd.: [Bingley], 2015.
KKCL
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/ exploring growth opportunities: Jyoti Kainth and Gautam Kainth, Emerald Group Publishing
Ltd.: [Bingley], 2015.
Marketing and distribution of tobacco
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/ study: prepared by the UNCTAD Secretariat, United Nations: [New
York], 1978.
John Curtin PM Library Archival Collection 338.476797 UNI
My experience of laptop purchase
Online resource
/ Sabita Mahapatra and Saumya Sharma, Emerald: Bingley, U.K., 2016.
Marketing - 17th November 2017
Brought to you by the Library Business Team, e-mail: [email protected]
Osklen
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/ the aesthetics of social change: Kim Poldner, Olga Ivanova and Oana Branzei, Emerald:
Bingley, U.K., 2016.
Pediasure
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/ children's health problem now a history!: Farah Naz Baig, Emerald: Bingley, U.K., 2016.
PepsiCo MEA
Online resource
/ the role of packaging in brand activation: Melodena Stephens Balakrishnan, Emerald Group
Publishing Ltd.: [Bingley], 2015.
Renault Duster
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/ dusting away competition or facing a dust storm?: Subhalaxmi Mohapatra and Subhadip Roy,
Emerald Group Publishing Ltd.: [Bingley], 2015.
Research report
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/ Britain's first no smoking generation.
John Curtin PM Library Archival Collection B 613.85 RES
Revival.
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/ Rowley.
Reviving heritage brands - the case of Petrodvorets watch factory
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/ Johanna Frosen and Mikko Laukkanen,
Emerald: Bingley, U.K., 2016.
The service innovation handbook
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/ action-oriented creative thinking toolkit for service organizations :
templates, cases, capabilities: Lucy Kimbell
Robertson Library Level 6 658.812 KIM
SEWA - competing in the Chikankari market
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/ Jagriti Mishra, Emerald: Bingley, U.K., 2016.
Social Media Law & Marketing.
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/ Geoffrey Holland
Strategic management in cartelized environment
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/ case of Hisham Packaging, Dubai: Mohammed
Laeequddin and K. Abdul Waheed, Emerald: Bingley, U.K., 2016.
Superman and Hulk poster campaign
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/ prepared by Research Surveys of Great Britain
John Curtin PM Library Archival Collection 613.85 SUP
Tourism
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/ the business of hospitality and travel: Roy A. Cook, Cathy H. C. Hsu, Lorraine Taylor
Marketing - 17th November 2017
Brought to you by the Library Business Team, e-mail: [email protected]
Tourism management
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/ Stephen J. Page
Understanding the business of global media in the digital age
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/ Micky Lee and Dal Yong Jin
Veet
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/ facing a cultural challenge in Pakistan: Saima Husain, Kanza Naheed and Mahrukh Isa, Emerald:
Bingley, U.K., 2016.