marketing-2016 annual plan presentation

MIDLAND GALVANISING PRODUCTS LTD

MARKETING PRESENTATION

Performance Review 2015

&

Annual Plan 2016

ROOFING THE NATION WITH SUPERIOR PRODUCTS FOR GENERATIONS

2015REVIEW



SALES PERFORMANCE


SALES DETAILS SUMMARY (MT)

JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT MT % NOV DEC OUTLOOK % 1,908 1,800 2,924 2,625 1,668 1,122 1,268 1,659 1,330 1,710 18,014 55 2,650 2,650 23,314 57%

560 230 152 278 170 103 57 85 70 50 1,755 5 50 50 1,855 5%191 200 138 153 79 90 118 119 111 105 1,304 4 150 150 1,604 4%

55 52 29 102 64 19 37 24 25 8 415 1 300 300 1,015 2%140 162 128 201 176 67 237 154 127 76 1,469 4 175 175 1,819 4%129 142 133 81 151 115 273 343 284 295 1,946 6 340 340 2,626 6%596 547 288 587 609 174 135 196 107 131 3,369 10 150 150 3,669 9%

55 75 90 43 264 1 264 1%128 152 181 148 296 81 72 152 61 117 1,388 4 150 150 1,688 4%

G.IPPG.I 30 35 36 101 0.3 35 35 171 0.4%GI 199 318 312 402 201 135 76 81 88 189 2,000 6 2,000 5%PPGI 40 42 184 88 166 43 21 40 67 19 710 2 710 2%

3,975 3,645 4,505 4,665 3,579 2,004 2,370 2,943 2,269 2,780 32,735 4,000 4,000 40,735

3,570 3,148 3,842 4,146 2,790 1,647 19,143 86% 1,692 2,163 1,730 2,168 7,753 75% 26,896 82 3,300 3,300 6,600 83% 33,496 82%405 497 663 515 790 355 3,225 14% 676 780 542 615 2,613 25% 5,838 18 700 700 1,400 18% 7,238 18%

3,975 3,645 4,505 4,661 3,580 2,002 22,368 2,368 2,943 2,272 2,783 10,366 32,734 4,000 4,000 8,000 40,7343,633 3,299 4,127 4,334 3,068 1,789 20,250 91% 1,988 2,423 1,900 2,324 8,635 83% 28,885 88 3,175 3,175 6,350 79% 35,235 86%

342 346 378 331 510 215 2,122 9% 382 520 370 456 1,728 17% 3,850 12 825 825 1,650 21% 5,500 14%3,975 3,645 4,505 4,665 3,579 2,004 22,373 2,370 2,943 2,269 2,780 10,363 32,735 4,000 4,000 8,000 40,735

G.I 5,894 4,454 4,336 4,987 3,826 2,981 26,478 88% 2,275 2,956 2,995 2,528 10,754 85% 37,232 87 2,032 4,642 6,674 90% 43,906 88%549 423 577 675 745 509 3,478 12% 585 526 418 334 1,863 15% 5,341 13 434 342 776 10% 6,117 12%

6,443 4,877 4,913 5,662 4,571 3,490 29,956 2,860 3,482 3,413 2,862 12,617 42,573 2,466 4,984 7,450 50,023

4,555 6,155 5,145 4,765 4,566 2,528 27,714 89% 2,792 2,434 3,507 4,840 13,573 87% 41,287 88 5,965 4,853 10,818 91% 52,105 89%640 405 440 730 650 617 3,482 11% 408 681 583 440 2,112 13% 5,594 12 488 591 1,079 9% 6,673 11%

5,195 6,560 5,585 5,495 5,216 3,145 31,196 3,200 3,115 4,090 5,280 15,685 46,881 6,453 5,444 11,897 58,778

3,515 4,160 4,860 4,475 5,045 3,265 25,320 82% 3,110 2,080 1,920 2,665 9,775 78% 35,095 81 3,793 4,329 8,122 89% 43,217 82%545 1,075 1,340 800 1,080 770 5,610 18% 815 625 615 755 2,810 22% 8,420 19 517 502 1,019 11% 9,439 18%

4,060 5,235 6,200 5,275 6,125 4,035 30,930 3,925 2,705 2,535 3,420 12,585 43,515 4,310 4,831 9,141 52,656

NOV-DECGI Sheets-36G-.15MM 12,047 5,300

PRODUCT MIX

NON PRIME

20152015

JAN-JUNJAN TO OCT

GI Sheets-36G-.15MM -TRIMDEK 851 300 GI Sheets-35/34G 1,492 100

PPGI Sheets-0.15MM -PLAIN 874 350 GI -EMBOSSED Sheets-.15MM 321 600

GI Sheets-34G *.20X 1000-DOMESTIC 2,800 300 PPGI Sheets-0.15MM -EMBOSSED 751 680

569

0.23/0.25 X 1000- COATED COILS

65 70 EXPORT

0.15 X 755- COATED COILS 208 402

Embossed

PP G.I Total

2015 SUMMARYG.I Total

TOTAL (MT) 22,373 8,000

2012 ACTUAL

PP G.IG.I

G.I PP G.I

147 10,363

JULY TO OCT NOV TO DEC

2014 ACTUAL

2013 ACTUAL

PP G.I

Plain

36 434

5,967 263 453 94

595 1,195

1,567 563

JAN TO JUNE

- -

55 - 986 300

JUL-OCT


PERFORMANCE OF TOP CUSTOMERS

MT % MT % MT % MT % MT % MT % AVG/MTH MT AVG/

MTH

% OF OWN T/O

% OF CONS

OL1 Al Babello (Zaria) 6,711 13 7,646 13 5,420 11 6,592 12 6,000 12 4,151 13 415 431 43 10 1.3 500 500 200 100 1,000 100 415 2,815 152 Jazil (Onitsha) 6,591 13 5,604 9.5 5,472 11 5,889 11 6,000 12 3,640 11 364 609 61 17 1.9 50 50 364 464 783 Dahiru Musa (Kano) 396 0.8 1,374 2.3 690 1.4 820 1.5 1,250 2.6 1,361 4.2 136 0 0 0 0 60 60 136 256 534 Mukam (Lagos) 0 0 1,215 2.1 1,501 3.0 905 1.7 1,500 3.1 1,183 3.6 118 139 14 12 0.4 300 15 130 50 100 50 118 764 155 KuliBarde (Maidguri) 2,266 4.3 1,886 3.2 1,583 3.2 1,912 3.6 1,750 3.6 977 3.0 98 41 4 4 0.1 129 98 227 436 Ibukun (Oshogbo) 715 1.4 1,428 2.4 1,323 2.6 1,155 2.1 1,350 2.8 966 3.0 97 3 0 0.33 0.01 100 97 197 497 Rehoboth (Ibadan) 2,315 4.4 1,533 2.6 1,527 3.1 1,791 3.3 1,350 2.8 942 2.9 94 108 11 11 0.3 35 35 94 164 578 Nathando (Mubi) 178 0.3 1,295 2.2 1,623 3.2 1,032 1.9 1,350 2.8 903 2.8 90 24 2 3 0.07 35 50 35 90 211 439 Nuruola (Lagos) 0 0 250 0.4 679 1.4 310 0.6 900 1.9 678 2.1 68 216 22 32 0.7 300 15 65 35 100 100 68 682 10

10 Tolajas (Ado Ekiti) 0 0 103 0.2 752 1.5 285 0.5 800 1.6 641 2.0 64 253 25 40 0.8 50 50 50 50 60 64 325 2011 Samdek (Akure) 885 1.7 428 0.7 761 1.5 692 1.3 800 1.6 636 1.9 64 77 8 12 0.2 65 35 100 50 130 100 64 543 1212 Silifat (Ibadan) 771 1.5 868 1.5 820 1.6 820 1.5 850 1.7 544 1.7 54 0 0 0.06 0 50 50 50 25 54 230 2413 Anolue (Onitsha) 2,035 3.9 2,100 3.6 1,538 3.1 1,891 3.5 1,200 2.5 498 1.5 50 14 1 3 0.04 50 80 60 50 239 2114 Sabo Adamu (Gombe) 2,752 5.2 776 1.3 762 1.5 1,430 2.7 1,000 2.1 488 1.5 49 0 0 0 0 100 100 35 49 284 1715 Obihoko (Kaduna) 756 1.4 2,745 4.7 2,085 4.2 1,862 3.5 1,000 2.1 450 1.4 45 0 0 0 0 100 100 100 100 50 45 495 916 Oremeji (Ibadan) 0 0 500 1.0 364 1.1 36 7 1 2 0.02 15 15 36 66 5517 Yakubu (Sheria) 894 1.7 806 1.4 690 1.4 796 1.5 700 1.4 329 1.0 33 61 6 18 0.19 33 33 10018 Daosat (Abeokuta) 0 0.0 21 0.0 566 1.1 196 0.4 500 1.0 328 1.0 33 99 10 30 0.30 35 10 25 15 33 118 2819 Chibex (Uyo) 0 0.0 400 0.8 321 1.0 32 0 0 0 0 25 32 57 5620 Joy Day (Oshogbo) 1,270 2.4 861 1.5 543 1.1 892 1.7 500 1.0 307 0.9 31 125 13 41 0.38 16 35 35 31 117 2621 Owolabi (Ibadan) 590 1.1 893 1.5 509 1.0 664 1.2 500 1.0 277 0.8 28 16 2 6 0.05 32 35 28 95 2922 Ugotex (Lokoja) 860 1.6 878 1.5 612 1.2 783 1.5 500 1.0 252 0.8 25 139 14 55 0.42 25 25 50 5023 Goodwill (Aba) 0 0 500 1.0 248 0.8 25 0 0 0 0 25 50 75 25 25 200 1224 Imudia (Agbor) 0 0 300 0.6 225 0.7 22 0 0 0 0 22 22 100

TOP CUSTMRS TOT 29,983 57 32,707 56 29,455 59 30,715 57 31,500 65 20,708 63 2,071 2,364 236 11 7 1,380 1,014 1,210 0 0 413 1,794 25 745 2,071 8,653 24OTHERS 22,672 43 26,070 44 20,567 41 23,103 43 17,100 35 12,025 37 1,202 3,473 347 29 11 NEWTOTAL SALES 52,656 58,777 50,023 53,818 48,600 32,733 3,273 5,838 584 18 18 REVIVED

TOP MIDGAL DEALERS 2015 (MT) (REF-ABOVE 500MT IN 2014)

CUSTOMER/TOWN

% Jan-Oct

2015 PLANPRIMLAKS RSP KAMR

OOF

PPGI

2015 JAN - OCT ACTUAL

WEMPCO

AARTI

OLAK

OTHERS

MIDGAL MINL ABM/

PMP

TOT FOR ALL

COYS

MIDGAL

SHARE %

ESTIMATED POTENTIAL MONTHLY TURNOVER AND MIDGAL SHARE -2015 -(MT)

CONSOL2012 2013 2014 2012-2014

AVG

Alba

Alba Alba


PERFORMANCE OF TOP 20 CUSTOMERS


REGIONWISE DISTRIBUTION

2013 2014 2013

MT % MT % MT % MT % MT % MT % AVG/MTH MT AVG/

MTH

% OF OWN T/O

% OF CONS

OLMT AVG/

MTH MT AVG/MTH MT MT

EAST 13,537 26 11,701 20 10,469 21 11,902 24 10,640 22 6,192 19 619 751 75 12 2 832 83 1,469 147 921 1,638

NORTH 19,613 37 29,120 50 19,455 39 22,729 47 20,300 42 13,020 40 1,302 2,118 212 16 6 2,192 219 2,126 213 2,492 2,437

M-BELT 2,700 5 2,292 4 2,706 5 2,566 5 3,350 7 1,735 5 173 577 58 33 2 560 56 272 27 640 332

SOUTH 16,805 32 15,665 27 17,393 35 16,621 34 14,310 29 11,787 36 1,179 2,393 239 20 7 1,750 175 1,727 173 2,057 2,267

TOTAL SALES 52,656 58,777 50,023 53,818 48,600 32,733 3,273 5,839 584 5,333 533 5,594 559 6,110 6,673

2013 TO 2015 LOSSES IN THE EAST = 720MT2013 TO 2015 GAINS IN THE M-BELT AND SOUTH = 970MT

2015 JAN - OCT ACTUAL 2014

JAN - OCT ACTUALPPGI

JAN - DECCONSOL

20152012 2013 2014 2012-2014

AVG 2015 PLANREGION


REGIONWISE DISTRIBUTION


OVERVIEW OF EVENTS IN 2015


OVERVIEW OF 2015 • OVERALL ECONOMIC CLIMATE WAS

UNSATISFACTORY AS SUMMARISED BY DECLINING GDP FIGURES

• GOVERNMENT REVENUE DWINDLED BY HALF • CONSUMERS PURCHASING POWER WAS SEVERELY

ERODED AS OVER 70% OF STATES OWED WORKERS THEIR SALARIES FOR MOST PART OF THE FIRST HALF

• ANXIETY REGARDING GENERAL ELECTIONS

EARLIER SCHEDULED FOR 14TH FEBRUARY BUT POSTPONED TO MARCH DETERRED TRADERS (MOSTLY OF EASTERN STOCK) FROM INVESTING IN THE BUSINESS UNTIL OUTCOME OF ELECTIONS

PRODUCTION OF 1000MM HAMPERED BY MRM

ROLLING ISSUES (600 TO 700MT NOT AVAILABLE FOR SALE)

LIMITED ACCESS TO THE NORTH EAST MARKET (APPROX 35% OF TOTAL = 40,000MT) DUE TO UNGOING WAR IN THAT CORRIDOR.

2011 2012 2013 2014 2015 EST5.31 4.21 5.49 6.24 2.71

GDP GROWTH RATE


MARKET ASSESSMENT


SWOT ANALYSIS

STRENGTH

o REPUTABLE BRAND NAME.

o WIDE RANGE OF PRODUCTS.

o NON -OX TECHNOLOGY

o WIDER WIDTH AND LONGER LENGTH CAPABILITY

WEAKNESSES

o QUALITY CONSTRAINTS o HIGH PRODUCTION COST


SWOT ANALYSIS –CONT’DOPPORTUNITIES

o COMMON MANS’ PRODUCT AND EXPECTED

BOOM IN HOUSING SECTOR

o WIDER WIDTH MARKET.

o POTENTIAL FOR ALUZINC PRODUCTS

o GOOD GROUP IMAGE AND STRATEGIC LOCATION OF DEPOTS.

THREATS

o INFLUX OF LOW PRICED IMPORTED MATERIAL

o INTENSITY OF MARKET PULL IS

ATTENUATED DUE TO OVERALL POOR ECONOMIC CONDITIONS, AND UNCONTROLLED INSURGENCY IN THE NORTH EAST MARKET

o UNETHICAL COMPETITION

2016 PLAN



2016 PRODUCT MIX SUMMARYJAN FEB MAR APR MAY JUN JAN-JUN JUL AUG SEPT OCT NOV DEC JUL-DEC BUDGET2,645 2,850 2,850 2,850 2,800 2,495 16,490 1,370 1,370 1,370 1,370 1,370 1,800 8,650 25,140 52%

100 100 100 100 100 50 550 50 50 50 50 50 50 300 850 2%200 250 250 250 250 200 1,400 200 175 175 175 175 200 1,100 2,500 5%250 250 250 250 250 250 1,500 250 200 200 200 200 200 1,250 2,750 6%100 150 150 150 150 100 800 100 100 100 100 100 100 600 1,400 3%150 250 250 250 250 175 1,325 175 175 150 150 175 200 1,025 2,350 5%550 575 575 575 575 550 3,400 550 550 525 525 550 550 3,250 6,650 14%300 500 500 500 400 100 2,300 75 75 75 75 100 300 700 3,000 6%

30 30 30 30 30 30 180 30 30 30 30 30 30 180 360 1%250 250 250 250 250 250 1,500 250 250 250 250 250 250 1,500 3,000 6%

4,575 5,205 5,205 5,205 5,055 4,200 29,445 3,050 2,975 2,925 2,925 3,000 3,680 18,555 48,000

3,595 4,100 4,100 4,100 3,950 3,195 23,040 2,045 1,970 1,970 1,970 1,995 2,650 12,600 35,640 74%980 1,105 1,105 1,105 1,105 1,005 6,405 1,005 1,005 955 955 1,005 1,030 5,955 12,360 26%

4,575 5,205 5,205 5,205 5,055 4,200 29,445 3,050 2,975 2,925 2,925 3,000 3,680 18,555 48,0003,425 3,980 3,980 3,980 3,830 3,050 22,245 1,900 1,875 1,850 1,850 1,900 2,580 11,955 34,200 71%1,150 1,225 1,225 1,225 1,225 1,150 7,200 1,150 1,100 1,075 1,075 1,100 1,100 6,600 13,800 29%4,575 5,205 5,205 5,205 5,055 4,200 29,445 3,050 2,975 2,925 2,925 3,000 3,680 18,555 48,000

3,570 3,148 3,842 4,146 2,790 1,647 19,143 1,692 2,163 1,730 2,168 3,300 3,300 14,353 33,496 82%405 497 663 515 790 355 3,225 676 780 542 615 700 700 4,013 7,238 18%

3,975 3,645 4,505 4,661 3,580 2,002 22,368 2,368 2,943 2,272 2,783 4,000 4,000 18,366 40,734

5,894 4,454 4,336 4,987 3,826 2,981 26,478 2,275 2,956 2,995 2,528 2,032 4,642 17,428 43,906 88%549 423 577 675 745 509 3,478 585 526 418 334 434 342 2,639 6,117 12%

6,443 4,877 4,913 5,662 4,571 3,490 29,956 2,860 3,482 3,413 2,862 2,466 4,984 20,067 50,023

4,555 6,155 5,145 4,765 4,566 2,528 27,714 2,792 2,434 3,507 4,840 5,965 4,853 24,391 52,105 89%640 405 440 730 650 617 3,482 408 681 583 440 488 591 3,191 6,673 11%

5,195 6,560 5,585 5,495 5,216 3,145 31,196 3,200 3,115 4,090 5,280 6,453 5,444 27,582 58,778

3,515 4,160 4,860 4,475 5,045 3,265 25,320 3,110 2,080 1,920 2,665 3,793 4,329 17,897 43,217 82%545 1,075 1,340 800 1,080 770 5,610 815 625 615 755 517 502 3,829 9,439 18%

4,060 5,235 6,200 5,275 6,125 4,035 30,930 3,925 2,705 2,535 3,420 4,310 4,831 21,726 52,656

2015 OUTLOOK

2014 ACTUAL

2013 ACTUAL

2012 ACTUAL

G.I PP G.I

GI -EMB Sheets-.15MM - DIAMOND

0.23/0.25 X 1000- COATED COILS

PRODUCT MIX GI Sheets-36G-.15MMGI Sheets-35/34GGI Sheets-36G-.15MM -TRIMDEKGI -EMB Sheets-.15MM - STUCCO

PPGI Sheets-0.15MM -PLAINPPGI Sheets-0.15MM -EMBOSSEDGI Sheets-34G *.20X 1000-DomesticPPGI Sheets - EXPORT

TOTAL (MT)

G.I TotalPP G.I Total

2016 PLAN SUMMARY

PLAINEMBOSSED

G.I PP G.I

G.I PP G.I

G.I PP G.I


PLAN OF ACTION A. STRENGTHEN QUALITY CONTROL PROCESSES.

RESTRUCTURE QUALITY CONTROL PROCESS 1. WITH OUR CURRENT PROCESSES AND PROCEDURES, GOOD

QUALITY REMAINS HAPPENSTANCE.

PERTINENT EXAMPLE o ON 9TH NOV 2015, ENGINEERS WENT FOR INSPECTION OF

PRODUCTS AT CUSTOMER’S SHOP (SUCCESS IRON RODS AND ALUMINIUM-IBADAN) FOR DEFECTS AS CLAIMED BY THE CUSTOMER.

FINDINGS

PRODUCT INSPECTED WAS 36G ELEPHANT 8FT DATE OF PRODUCTION WAS 5TH OCTOBER 2015 PERFORATED SHEETS WERE CONFIRMED UPON

INSPECTION.

o ON 12TH NOV 2015, A QUALITY COMPLAINT WAS FILED BY ANOTHER CUSTOMER (IBUKUN OLU TRADING STORES-OSHOGBO) REGARDING PERFORATIONS IN THE SHEETS.

PRODUCT WAS 36G ELEPHANT 8FT DATE OF PRODUCTION WAS 7TH NOVEMBER 2015

PROACTIVE STEPS OUGHT TO HAVE BEEN TAKEN TO STEM RECURRENCE

2. EXCELLENT ALL ROUND QUALITY IS SINE QUA NON FOR

SUCCESSFUL BRAND BUILDING EXERCISE FOR SUSTAINED YEAR ON YEAR GROWTH


PLAN OF ACTION –CONT’D 3 NEED TO ENGAGE A TEAM OF INDEPENDENT AND

KNOWLEDGEABLE HANDS TO STRENGTHEN THE QUALITY CONTROL AND ASSURANCE DEPARTMENT.

TO COORDINATE IN HOUSE DISCUSSIONS WITH

RELEVANT DEPARTMENTS FOR SUSTAINED BEST QUALITY CONTOL PRACTICES

UTMOST CARE TAKEN AT PLANT LEVEL TO ENSURE ONLY PRIME QUALITY PRODUCTS REACH THE CONSUMER

ADMINISTER CORRECTIVE PROCEDURE ACTION PLAN TEMPLATE DESIGNED TO REINFORCE CUSTOMER CONFIDENCE


PLAN OF ACTION –CONT’DPROPOSED TEMPLATE

1. Customer Complaint no. - It will be given serial no. like

Midgal/2015/01 and date of complaint 2. Customer name 3. Material under complaint 4. Qty. under complaint 5. Description of Quality Complaint as given by the customer 6. Date when Plant QA Inspected quality complaint 7. Plant QA recommendation issued on what date 8. Commercial settlement of Quality complaint done on what date 9. Corrective/preventive action proposed by Plant QA to ensure such

complaints are not repeated in future 10. Time taken from Lodgment of QC to Commercial settlement –

Normally it should not be more than One week 11. Any case going beyond One week to be immediately reviewed

and brought to notice of Top Management


PLAN OF ACTION –CONT’D B. DEEPER PENETRATION INTO OTHER MARKETS (VIZ,

SOUTH, NORTH WEST AND THE MIDDLE BELT) WHERE WE HAVE COMPARATIVE ADVANTAGE AND ALSO NOT PRONE TO SECURITY CHALLENGES

N

E 18

N 11 6 in NE Market

MB 12

S 30

71

SUMMARY (ACTIVE DISTRIBUTORS IN 2015)LAGOS (3)

P HCT(2)

o

ABAKALIKI (3)

o

OSHOGBO (2)

ILORIN (1)

IBADAN (12)

KADUNA*(2)

ABUJA (1)

Otukpo (3)

MAIDUGURI *(2)

KANO*(2)

AKURE(1)

ABEOKUTA (6) ENUGU (2)

BENIN (1) Afikpo

o

Onitsha(4)

Aba*(2)

OWERRI

Agbor(1)o

Ughelli (1)o

JOS

UYO*(1)

LOKOJA (1) Sheria (1) o

SOKOTO

o Kontagora

KATSINA

Zaria (1)o

o Ilesha

oIfe

GOMBE (1)

Asaba

CALABAR

MAKURDI (1)

KEBBI

YOLA

DAMATURU

DUTSE

BAUCHI (2)

JALINGO (1)MINNA

ADO EKITI (2)

YENOGOA

NORTH-WEST

MIDDLE BELT

EASTSOUTH

Ayangba (1)

Warrio

o

GUSAU

o Isukwato (1)

Ondoo

Gboko (2)o

Bidao

Iwo o

o Oyo (1)

Sagamu (1)o

Mubi (1)o

Ogbomoshoo

Ogojao

IKIRUN (1) o

o

OKENE (1)

NORTH EAST MARKET

(APPROX 35%-40,000MT)

CAMEROON

CHADNIGER

REPUBLICINFORMAL EXPORT TRADE ROUTES

INACCESSIBLE

INFORMALEXPORT TRADE

ROUTES INACCESSIBLE

TRADE IN EAST, ONITSHA

ESPECIALLY, ADVERSELY AFFECTED

Iseyin (1)o

NORTH-EAST


PLAN OF ACTION –CONT’DC. PROMOTE VALUE ADDED PRODUCTS FOR BETTER PRICE REALISATION.

o ATTENTION, SUPPORT AND PROMOTION TO BE

GIVEN TO THE FOLLOWING PRODUCTS.

STUCCO EMBOSSED PPGI (TUFFCOTE)

STUCCO EMBOSSED G.I (TUFFZINK)

DIAMOND EMBOSSED G.I TUFFZINK TUFFCOTE

STUCCO COLOUR

INDICATES PRIMARY NAME OF PRODUCT

INDICATES TYPE OF EMBOSSING MATERIAL

IDENTIFIES PRODUCTS FROM NON OX FURNACE PROCESS

STUCCO COLOUR


PLAN OF ACTION –CONT’DD CREATE MORE MARKET OPPORTUNITIES BY

1. SUPPLYING BARREL CORRUGATED NON OX FURNACE

LINE PRODUCTS

CUSTOMERS IN THE M-BELT (ENTIRE ABUJA MARKET), EAST (ANOLUE) AND NORTH PREFER BARREL CORRUGATED SHEETS IN COMPARISON WITH COIL CORRUGATEDV SHEETS.

(WE EXPECT INCREASE IN MONTHLY SALES BY AT

LEAST 500MT BY SUPPLYING THIS PRODUCT TO IDENTIFIED MARKETS)

2. PROVIDING METRAL PROFILE FOR DISCERNING

CUSTOMERS

3. DEVELOPING PARTNERSHIP WITH MORE ROLL FORMERS.

NUMEROUS ROLL FORMING UNITS ARE NOT UTILISING CAPACITY. (NEW CBN POLICY TO FURTHER IMPACT NEGATIVELY ON THE OPERATORS)

TO LEVERAGE UPON THESE UNITS TO PUSH PPGI

SALES IN COIL FORM.

COST SAVINGS WILL ARISE DUE TO ELIMINATION OF CUTTING AND PROFILING ACTIVITIES AND REDUCED SCRAP GENERATION


PLAN OF ACTION –CONT’D

4 EXPLOITING THE POTENTIALS IN THE FIBRE CEMENT ROOFING SHEET MARKET

5 LEVERAGING ON METAL BENIN’S STRATEGIC LOCATION

FOR SOME SHARE OF THE COUNTRY’S ROOFING SHEET MARKET

6 CONSIDERING SOME FLEXIBILITY ON PAYMENTS

AGAINST DELIVERIES


THANK YOU

marketing-2016 annual plan presentation

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