marketing 2.0 t b t f aug09

24
Bridging the Gap Between Seller and Buyer through Social Media Marketing Bernie Borges

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Page 1: Marketing 2.0  T B T F  Aug09

Bridging the Gap Between Seller and Buyer through Social Media Marketing

Bernie Borges

Page 2: Marketing 2.0  T B T F  Aug09

History Lesson

1990 to 2000 2000 to 2009

Page 3: Marketing 2.0  T B T F  Aug09

The Problem

Traditional Marketing Doesn’t Work Anymore

Page 4: Marketing 2.0  T B T F  Aug09

Buyers Don’t Have to Tolerate It

Page 5: Marketing 2.0  T B T F  Aug09

The Buyer is in Control Not the Seller!http://www.youtube.com/watch?v=heSudg-tfIk

Page 6: Marketing 2.0  T B T F  Aug09

Marketing 1.0 vs. Marketing 2.0

Outbound Marketing Inbound Marketing

Page 7: Marketing 2.0  T B T F  Aug09

Marketing 2.0

Think Like a Publisher

Focus on Relationships

Page 8: Marketing 2.0  T B T F  Aug09

Think Like a Publisher!

• Think Content!– Blogs– Newsletters– White Papers– e-books– Podcasts– Videos– Photos– Presentations

Page 9: Marketing 2.0  T B T F  Aug09

The Three E’s

Page 10: Marketing 2.0  T B T F  Aug09

Wisdom of Crowds

Page 11: Marketing 2.0  T B T F  Aug09

Engage People Where They Are

Page 12: Marketing 2.0  T B T F  Aug09

Engage Influential People

Page 13: Marketing 2.0  T B T F  Aug09

Create a Broad Footprint

Page 14: Marketing 2.0  T B T F  Aug09

Branded Content

Page 15: Marketing 2.0  T B T F  Aug09

Video: Will it Blend?

Over 6M Views

Sales Grew 700%

National Media Coverage

Cross Over Brand Pull

SEO Value

Page 16: Marketing 2.0  T B T F  Aug09

Local RestaurantBlogs, Video, Facebook, SEO

Page 17: Marketing 2.0  T B T F  Aug09

B2B Blog Home Run

Page 18: Marketing 2.0  T B T F  Aug09

Residential Real Estate Sales Triple

3 Websites

1 Blog

1 Guest Column

Twitter

Facebook

Chris Griffith Realtor

Keller Williams

Elite Realty

Page 19: Marketing 2.0  T B T F  Aug09

Nothing Beats WOM(beat)!

Page 20: Marketing 2.0  T B T F  Aug09

Attorney 2.0: Brent Britton

Page 21: Marketing 2.0  T B T F  Aug09

Avoid Social Media Abstinence

Page 22: Marketing 2.0  T B T F  Aug09

Trust, Relationships, Profit

Page 23: Marketing 2.0  T B T F  Aug09

Bernie Borges: CEO, Find and Convert

• 20 + Years Marketing & Sales

• Inbound Marketing Strategist

• Blogger/Writer/Author/Speaker

• Podcaster

• Search Engine Optimization

• Pay-per-Click Advertising Management

• Visitor Conversion Strategies

• Social Media Strategist

Creating Winning Strategies on the Web!

Page 24: Marketing 2.0  T B T F  Aug09

Connect with Bernie Borges…

Email: [email protected]

Website: http://www.findandconvert.com/

Blog: http://www.findandconvert.com/blog/

Twitter: http://twitter.com/berniebay

LinkedIn: http://linkedin.com/in/bernieborges

Facebook Fan Page: http://companies.to/findandconvert

Book: http://www.findandconvert.com/marketing-20-book/

Presentation: http://www.slideshare.net/bernbay/marketing-20-why-traditional-marketing-doesnt-work-anymore