marketing 101 amanda dale wroten photo by brandon grooms
TRANSCRIPT
MARKETING 101
Amanda Dale Wroten
Photo by Brandon Grooms
Professional with the Boy Scouts of America
Owner of Summit Consulting
Volunteer with Paradox Sports
Amanda Wroten
What is Marketing?
“Marketing is the process of creating, communication, and delivering value to customers”
Everything you do is marketing Guiding Facebook Photos for Clients Now formalize it – make a plan
Why Marketing for Guides
Guiding creates an experience for the client.
YOUR BRAND IS THE EXPERIENCE CLIENTS HAVE WHEN DOING BUSINESS WITH YOU. What experience do you provide? What promises do you make? How do you follow up after you have
delivered?
You are a promise.
Why Market Yourself
You are your own brand Repeat clients Develop brand
recognition/following Create top of mind
presence Better climbs More stability Mobility in the company Photo by Mark
Falender
So What is Your Brand
List at least 10 adjectives that describe your brand and how you see yourself as a professional guide. Rank them in order of importance to you. Photo by Mark
Falender
Car Exercise
If your company was a car, what kind of car would it be and why? Be as specific as you can - pick a manufacturer, a model, a color, a year. Which extra features, if any would your car have? Would it be an American car or import? Would it be eco-friendly or affordable? Photo by Mark
Falender
Drive Your Traffic
Capture clients Provide a
separation of personal and profession life
Fund future climbs
Photo by Mark Falender
Marketing Tools
Facebook YouTube/Photo Services Website
Photo by Mark Falender
Pages vs. Profiles
Targeted Advertising
Analytics
Canned posts
YouTube/Flickr (or Picasa, or…) YouTube Channel
YouTube/Flickr (or Picasa, or…) Photostorage for Clients
Provides value added services
Website
Central repository of information Captures tips, donation, supports
upcoming efforts, rebook clients Cross marketing efforts (photo sales, etc)
Website
URL Registration www.godaddy.com www.bluehost.com www.justhost.com
Website
Weebly
Website
Wordpress
Website
Custom URL with a Facebook redirect
Email Marketing
Constant Contact Mass Emails
Blind CC Ports FCC requirements
Marketing Plan
Build a precise picture of your ideal customer
Who is your ideal customer? Trekking Rock Alpine
What experiences are you willing to provide for them?
What price point are you?
Marketing Plan
What do you want to accomplish?
Do you want to book more clients? Do you want to prep for starting your own
company? Do you want support for your personal
climbs? Do you want to network? Do you want to rebook clients?
Marketing Plan
How can you find your target clients Networks Facebook/
Facebook ads Capture
information post climb
Photo by Mark Falender
Marketing Plan
Work out a Budget How much are you willing to spend? Facebook Ad prices URL/Website Prices
Photo by Brandon Grooms
Marketing Plan
Plan your Tactics What are you willing
to do? Plan your actions
Send email Set up a site Print business
cards…etc.
Photo by Brandon Grooms
Marketing 101
Questions?
www.amandawroten.com 757-593-8491
Photo by Brandon Grooms